[GET] Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know [pdf, mobi]

[NonConformer]

Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits

This commonsense guide lets you develop your brand with the same
techniques and technologies as the big players—but without all the cost.
You’ll learn to master the same three-step plan the big advertisers use
and discover the secret to brand continuity from product to product.
This valuable resource will help you connect your products with your
customers, no matter how small your brand.



Read this... and then go eat some fire.





From the Inside Flap

Branding is something you probably only think of in terms of household names and
huge conglomerates. But branding isn't just for the big boys; smart branding is smart
business for almost any company, no matter its size. In Think Two Products Ahead,
ad agency insider Ben Mack reveals all the branding secrets the pros keep to themselves
so you can put branding to work in your business, large or small.First, Mack destroys the
myth that branding is your logo or your color palette. Then, he demonstrates how great
branding works, so you won't waste your money on marketing that gets you nowhere.

You'll learn a practical, commonsense approach to marketing that empowers you
to develop your own brand with the same techniques and technologies the big
players use—but without breaking the bank. In fact, the less you spend on
marketing the more important these tools are to your success.

You'll discover tools to give you a competitive advantage as you strengthen the
relationship between your customer and your products or services. Every encounter
with your customer will deepen this bond, leading to even greater future sales. Great
branding isn't just about the product you're selling now, but about maintaining the
sales momentum into the product you'll be selling tomorrow. Think Two Products Ahead
shows you how to align your business plan with your marketing plan, so you can keep
customers indefinitely.

Using real examples from some of the most legendary (or disastrous) branding campaigns
in history, Mack gives you an insider's perspective—and inside advice—on which tactics
will float your brand and which will sink it. He sorts the bad advice from the good, letting
you avoid those missteps that get good companies in bad trouble.

Branding isn't magic. Not since Jay Levinson's original Guerrilla Marketing book has an insider
really spilled the beans and taught you how to use the professional grade tools that are so
simple they work automatically. Think Two Products Ahead reveals inside secrets that make
branding work for marketing budgets of any size—so you can grow your business faster and
stronger than you imagined. When it comes to your brand, this insider's guide proves that if
you aren't thinking two products ahead, you're hardly thinking at all.


From the Back Cover


"Mack will teach you how to turn every first sale into residual streams of income with products
and services that literally compel a second, third, and fourth purchase. If you have a millionaire
mind, you've just chosen to buy this book."
—T. Harv Eker, author of the New York Times #1 bestseller Secrets of the Millionaire Mind"

Creating loyalty beyond reason and moving from irreplaceable to irresistible is
job #1 for all marketers today. Mack's book will help you get there."
—Kevin Roberts, CEO, Saatchi and Saatchi Worldwide

"I call Mack whenever I have a question about branding and he makes everything clear and
even easy and obvious. Think Two Products Ahead is like talking with Mack because every
chapter gives you newfound clarity and you see how easy and profitable branding really
should be."
—David Doyle, Vice President, Program Development, Discovery Channel's Animal Planet

"For a guy like me who used to absolutely, positively hate branding, this book is a revelation.
Finally, a clear-cut confessional from someone who has actually worked in the deep carpets
with the guys and guyettes in the designer suits. But Mack generously goes beyond the
Wizard of Oz exposé (that takes down the scam Madison Avenue and its provincial cousins
have been running on businesses for years) and tells you what's good about branding, and
how you can cash in on it for your business. I mean exactly, step by step. If you are in
business and you have anything to do with marketing, you need this book."
—David Garfinkel, author of Advertising Headlines That Make You Rich



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[Committed]

Thanks for the Share NC .... Rep Added


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[musclelegman]

Thanks.....

[KonnectDirect]

NC....hey bro.....just one more of your MANY GREAT SHARES! Thank you! Only +5 given cause that's my limit....otherwise.....I would give you the MAX!

[moonman22]

Great share, thank you

[savaloi]

Really great resource, thanks!!

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[ohmganesh]

Great share. thankx. rep given

[SilverGuru]

Thanks, glad the links still worked on this.

[kulman]

All links are down.

Pls re-upload.

Thanks

[sikandar]

Thanls for the great share NonConformer. rep added :)