[GET] The Social Network Business Plan: 18 Strategies That Will Create Great Wealth by David Silver

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The Social Network Business Plan: 18 Strategies That Will Create Great Wealth by David Silver
English | 2009 | ISBN: 0470419830 | 224 pages | PDF | 2,2 MB

Do
you read the advertisements that appear on the social networking web
sites you visit? Neither does anyone else! So, why do such hugely
successful online communities as MySpace and Facebook rely solely on
advertising to produce revenue and how long can they survive? Isn't
there any other way for online communities to make money? Actually,
there are eighteen other ways!
In The Social Network Business Plan,
venture capital guru and Smart Start-Ups author David Silver reveals
eighteen cutting-edge methods for generating income from social
networking web sites-none of which involve advertising, and all of which
really work.
Silver's premise is simple: There is a lot of money to
be made by getting smart people talking about something that has
commercial value and then selling their anonymized conversations to
vendors. He goes on to reveal how all parties benefit from these
arrangements, who gets paid and how much, how you get these smart people
to start talking, and why vendors will pay to overhear these
conversations.

At the core of each winning business model is the
recommender online community, arguably the most powerful and disruptive
force to emerge in the information age. These groups have already begun
shaking up the advertising, marketing, sales, and public relations
industries, and their influence is growing. Social networks are having a
tectonic effect on several industries by shifting the power from the
producer to the customer, or what is known as oligopsony power. Any
savvy entrepreneur or investor who wants to get a jump on this emerging
trend needs to understand the power of these groups and discover ways to
tap it. This revolutionary guide helps you do just that. You'll
discover how to:

Create an elegant online recommender community

Demonstrate your community's value to vendors

Make your enterprise a substitute for all the others

Operate multiple online recommender communities

Inspire passion and loyalty in your communities

Maximize your selling price

Online
recommender communities are more than nice little businesses; they are
poised to start filling Fortune 500 slots very, very soon. Read The
Social Network Business Plan, and get in on the action before it's too
late.

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