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05-13-2011, 11:57 AM
Post: #1
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[GET] The Secret of a 10% Conversion Rate - Paul Hancox
The ebook is about offline selling strategies and their application to the online world. I've studied sale optimization for nearly 10 years now, and this is one of the most interesting books I've read.
Contents Chapter 1 – Internet Marketing, The Jigsaw Puzzle Chapter 2 – The Product: The Thing That Will Make Or Break Your Conversion Rate 2.1 How To Develop A Product That Is Virtually Guaranteed To Convert Well 2.2 How To Pick Winning Affiliate Products Chapter 3 – Choosing Your Marketing Model 3.1 Improve Your Conversion Rate By Testing Different Models Chapter 4 – Testing: The Golden Key 4.1 Split Testing – Anyone Can Do It! 4.2 Gary Halbert Says The Most Important Thing To Test Is Not The Headline, But This... 4.3 Why Testing Is So Important For Affiliate Marketers, And How To Do It 4.4 Six Important Principles Of Split Testing 4.5 Multivariate Testing 4.6 The Controversial Yet Powerful “Flow Testing†Technique 4.7 How To Use Flow Testing Effectively Chapter 5 – Pre-selling Power 5.1 Site Pre-Selling 5.2 Blog Pre-Selling 5.3 Powerful Blog Pre-Selling Techniques 5.4 How To Get People Addicted To Your Blog In 5 Easy Steps 5.5 Tips For Creating An Effective Blog Presence 5.6 Email Pre-Selling Chapter 6 – Super Conversion Sales Techniques, or “How Direct Salespeople Achieve 20-40% Conversion Rates†6.1 Selling In “Steps†6.2 Understanding The Customer's “State†At Each Step Of The Sales Process 6.3 Closing Doors 6.4 Closing Questions 6.5 Price Conditioning, and Price Justification 6.6 Creating Urgency 6.7 How Are These Things Relevant To You? 6.8 Using These Techniques On The Internet Chapter 7 – Creating The Sales Material 7.1 The Sales Letter As An Online Salesperson 7.2 Essential Things You Should Know Before You Start Writing Your Sales Copy 7.3 Using A Thematic Outline To Get Started 7.4 Writing The Copy Itself 7.5 Power Tips For Effective Sales Letters 7.6 Using Technology In Your Sales Material 7.7 Selling With Video Chapter 8 – Word Of Mouth Secrets They Don't Tell You 8.1 Two Word-Of-Mouth “Secrets†That Can Make A Difference Between 1% And 10% Conversion Rates 8.2 How To Use These “Secrets†To Devastatingly Powerful Effect Chapter 9 – Customer Loyalty and Evangelism 9.1 Buyer's Remorse, And How To Eliminate It 9.2 Why It's Important To Give Only Good Experiences 9.3 Why Feedback Is So Important, And When To Ask For It 9.4 Reward Loyalty Chapter 10 – Final Insights 10.1 Increasing Conversion From 2% To 20% By Communicating 10.2 Bonus Tips Download: Code: http://www.mediafire.com/file/d772yg487xxxaqq/powersplittester10.zipand here's the virustotal result: Code: http://www.virustotal.com/file-scan/report.html?id=d60c5ce5213d30fdea9907c807c7c17e2468018c5c |
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10-27-2015, 12:43 PM
(This post was last modified: 10-27-2015 12:46 PM by helio.)
Post: #2
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RE: [GET] The Secret of a 10% Conversion Rate - Paul Hancox
Link is dead. Any chance you could re-up this? I'm trying to figure out preselling and conversion optimization and this, from what I've read, is quite good stuff. Thanks in advance.
Never mind. I found it via a bing search. It's here: http://www.10percentconversion.com/tpc/T...ersion.pdf |
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