[GET] The Impact Equation: Are You Making Things Happen or Just Making Noise? - Chris Brogan, Julien Smith [.mobi]

[NonConformer]

The Impact Equation: Are You Making Things Happen or Just Making Noise?

“Anyone can write a blog post, but not everyone can get it liked
thirty-five thousand times, and not everyone can get seventy-five
thousand subscribers. But the reason we’ve done these things isn’t
because we’re special. It’s because we tried and failed, the same way
you learn to ride a bike. We tried again and again, and now we have an
idea how to get from point A to point B faster because of it.”

In The Impact Equation, Brogan and Smith show that to make people truly
care about what you have to say, you need more than just a good idea, trust
among your audience, or a certain number of fol­lowers. You need a potent mix of
all of the above and more.

Use the Impact Equation to figure out what you’re doing right and wrong. Apply it
to a blog, a tweet, a video, or a mainstream-media advertising cam­paign. Use it
to explain why a feature in a national newspaper that reaches millions might have
less impact than a blog post that reaches a thousand passionate
subscribers.



Consider the phenomenally successful British singer Adele. For most
musicians, onstage banter basically consists of yelling “Hello, Cleveland!”
But Adele connects with her audience, pausing between songs to discuss a
falling-out with her friends, or the drama of a break up. Each of these
moments comes off as if she were talking directly with you, and you can
easily relate. Adele has Impact.

As the traditional channels for marketing, selling, and influencing
disappear and more people inter­act mainly online, the very nature of
attention is changing. The Impact Equation will give you the tools and
metrics that guarantee your message will be heard.

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[actionguy]

Thanks for this great book! Reps added.