[GET] Shiny Objects Marketing - Using Simple Human Instincts to Make Your Brand Irresistible - David LaBonte [pdf]

[NonConformer]

Shiny Objects Marketing - Using Simple Human Instincts to Make Your Brand Irresistible

What will stop your customers dead in their tracks to take notice of
your product? What will make them want to take a closer look? How do you
get them to reach out and touch your product, grab it, and not let go?The
answer to all these questions, says David LaBonte, is contained in the
deceptively simple Shiny Objects Marketing principle: "People, as all creatures,
are innately attracted to shiny objects. If you can make your brand, product,
or service a shiny object to your customers and prospects, you'll be immensely
successful." In Shiny Objects Marketing, LaBonte shows you how to turn your
products and services into your customers' irresistible shiny objects.




LaBonte explains exactly what makes a shiny objectit grabs attention, drives
curiosity, demands to be touched, and ultimately demands to be bought. He identifies
the obstacles inside and outside of a company that get in the way of a shiny object
and provides strategies to make your shiny object stand out among the many others
already out there.

Using simple models, case studies and examples, as well as interviews with marketers,
he explains how to put these concepts to work in the real world, analyzing in detail
actual marketing programs that were successful because they used these principles
as well as programs that flopped because they ignored them. And he provides the
tools such as the Shiny Object Quadrants and the Five Shiny Object Facets to apply
these successful techniques to any product or service.

While other marketing concepts use meaningless buzzwords, worn out clich, and
impossible-to-replicate programs, Shiny Objects Marketing is simple, relatable, and real
regardless of your marketing experience or budget. Properly applied, the principles
explained in Shiny Objects Marketing can change the way you market your brand,
product, or service forever.




"Shiny Objects Marketing has given us a dramatic new insight into what our customers
want and how to make our service a shiny object."
–Michael Purcell, Senior Vice President, Product Development, Global Cash Card"

Shiny Objects Marketing is a very simple and easy-to-understand approach to
attracting customers."
–Catherine Monson, President, PIP Printing

"Based on a very simple characteristic that most creatures on this planet have
in common-attraction to shiny objects- LaBonte lays out a commonsense
approach that can turn any product or service into a massive success.
Once a person understands the power and influence of shiny objects,
their marketing will never be the same."
–Marc Anthony, President, Black Dot Wireless

"In this world of mind-numbing marketing theories, Shiny Objects Marketing stands
out as something truly refreshing. It makes absolute sense and actually works for
any product or service."
–Donald Disbro, Vice President, New Business Development and Marketing,
Professional Community Management



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[roversierr]

Very useful share - thanks :)

Rep added - although I don't think you need any more rep !!!

:)

J

[uppastmidnight]

Does this help the reader cause shiny object syndrome in customers?

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[savaloi]

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[NonConformer]

(03-19-2014 03:45 AM)uppastmidnight Wrote:  Does this help the reader cause shiny object syndrome in customers?

COME GET IT

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Yes, exactly why I poste..d i--- hey look, a kitty

[musclelegman]

Thanks...........

[NetLife]

Thanks for this......

[ThaiJack]

THANKS AND REP ADDED. Should be very useful for my team.

[chuckles]

(03-19-2014 07:20 AM)NonConformer Wrote:  

(03-19-2014 03:45 AM)uppastmidnight Wrote:  Does this help the reader cause shiny object syndrome in customers?

COME GET IT

Magic Button :

http://mir.cr/MGKUOLYB

Yes, exactly why I poste..d i--- hey look, a kitty

You guys are so funny!
Thanks, I needed both the laugh, and the info...
Great share as usual, NC!
cheers

[blek23]

Thanks for sharing! 3reps added