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12-12-2024, 01:12 AM
Post: #1
[GET] Product Development and Customer Experience Management Diploma
Product Development and Customer Experience Management Diploma
CX / Customer Experience. Product Management and Development. Customer journey and touchpoints, CJM. Product Life-cycle
New
Rating: 4.3 out of 5
(18 ratings)
2,996 students
2 hours on-demand video
20 articles
3 downloadable resources

Product Management

Product Management is a multifaceted discipline that encompasses the planning, development, marketing, and optimization of a product or service throughout its lifecycle. It involves aligning customer needs with business goals and coordinating cross-functional teams to deliver successful and valuable products. Product managers act as the linchpin between various departments, ensuring seamless communication and collaboration.

Customer experience (CX) is the overall impression customers have of your brand throughout their interactions with your business. It encompasses everything from the initial marketing message to the post-purchase support they receive. Think of it as the customer journey, and CX is all the touchpoints along the way that shape their perception.

Key Areas of CX

Customer touchpoints: Every interaction a customer has with your brand, like websites, social media, advertising, in-store experience, and customer service.

Customer journey: Mapping out the steps a customer takes to interact with your brand, from awareness to purchase and beyond.

Customer satisfaction: How happy customers are with your product or service.

Customer loyalty: How likely customers are to return and recommend your brand to others.

CX Frameworks

Frameworks provide a structured approach to improving CX. Here are two common ones:

Customer Experience Journey Map: A visual representation of the customer journey, identifying touchpoints and opportunities for improvement.

Five Service Dimensions: A framework that focuses on five key aspects of service quality: reliability, responsiveness, assurance, empathy, and tangibles.



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01-12-2025, 05:49 AM
Post: #2
RE: [GET] Product Development and Customer Experience Management Diploma
New Coupon:

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