[GET] Postcard Marketing Handbook + Bonus - Bob Bly, Lina Penalosa [pdf]

[Free_Money101]

Thank you Non Conformer for this timely share.

[NonConformer]

(03-22-2014 07:33 PM)voodo Wrote:  Thanks for the input guys, especially our BBHF resident SIR NonConformer I appreciate it.

I think I've gone into info OVERLOAD with this licensing idea.

I understand the tracking aspect - as I have this set up with my 1st 'friendly client' I'll call him Mr A.

Let me continue...

I also approached another biz owner (same niche) in a different town, and
offered a 1 month trial (then i get them to sign up for 12 months)

This biz owner lets call him Mr B, well Mr B bit my hand off for this 1
month trial offer - as I had a glowing testimonial with results from Mr A.

However, Mr B did not take me up on the 12 month contract even though he had good results from the 1 month trial marketing that I implemented for him.

[Client reactivation letter and Post card promotion]

And the reason I guess is because I'm only perceived as an 12 month expense, and I assume an unnecessary expense.
After all he can easily do the Client reactivation letter and Post card promotion stuff I do because hes seen it, and no doubt learned from me and swiped all MY materials!

However, the bottom line is that I do not want to do all this work for each biz owner.

Anyway, moving forward, I think the best way would be to turn my marketing system into a course/program and get the biz owner to do it himself or let him outsource it.

My idea would be to license my system so that ONLY one business per town can use my marketing system.

What do ya think SIR NonConformer ?

I sure would like to talk to Harvey Brody about this, can anyone here introduce me...LOL?
BTW, Does anyone have Harvey Brody's Toll Position Course? Now I would be on FIRE

You're over thinking it. Plus, there are plenty of businesses that WILL be interested in licensing your method. Screw Mr. B, move on to the next in line.

Watch this video: http://masscontrolsite.com/blog/?p=32

And then get the Serling stuff on here.

[nordend]

You should use the licensing tactics, ask for a small retainer to setup the campaigns or even waive the retainer if this is the first time you work with the client, and ask a 10-20 % of the extra business that resulted from your campaigns. I usually ask 10 % of benefit made thanks to your actions after costs.

(03-21-2014 02:35 PM)voodo Wrote:  

(03-11-2014 04:17 AM)NonConformer Wrote:  

(03-10-2014 06:12 PM)uppastmidnight Wrote:  

(03-09-2014 04:19 PM)voodo Wrote:  Here is my TIP of the day...for folks who are STILL not making cash and probably downloading BSO's

1/ STOP DL BSO's

2/ Study this package 2/3 times until you know it like the back of your hand.

Approach offline businesses and offer to do a postcard campaign - sending out near to folks living in that business area using the cheap postal services i.e eddm - Every Door Direct Mail (USA) Door to Door from Royal Mail (UK) Just reseach for your country.

Using this method you will (as long as its implemented correctly) give local businesses a phenomenal boost in customers, revenues and profits. Much more than the dude who offers SEO website/mobile design.

Is that similar to the Bob Ross products?

No, this would be creating and managing local direct mail campaigns for clients directly to their own customer lists. -

Ross's products are about 9x12 offer cards from multiple businesses. Those medium sized cards you get in your mail filled with coupons and offers from various local businesses.

@uppastmidnight

Nonconformer beat me to ya answer/reply!


However, I'll add a little here what I've been doing, I will not go into detailed specifics, because I know the wanker forum BSO makers troll these black hat forums looking for posts/ideas to turn into products, so if your a wanker forum BSO maker reading this...


Okay, several months ago I contacted an offline biz, offering them a website because I could NOT find them on the net, its a small company which employs a dozen people.

Anyway, the owner who incidentally is really friendly informed me they have a website, long story short - I did a bit of SEO for local keywords which got them ranking.

During this time the owner wanted to know if I knew of any method that could get them instant results?

So I asked if they had a client list and did mailings? ARR...NO!

The owner went through his accounts and got hold of 100 of his previous customer address's.

I wrote a 1 page offer and mailed it first class.

Result - he got 6 responses, the owner could NOT believe it! (the average job value is 2,000 quid)

Once we used up his data base - I suggested doing a post card promotion to an affluent area near to his town.

I wrote the copy for the cards - We send 1000 post cards using POST OFFICE service door to door UK (USA - EDDM)

The Result from this post card promotion was 3 responses.

Now that may not sound good, but remember this biz makes an average of 2,000 pounds from every customer.

The MOST IMPORTANT thing to remember here folks is this: its all down to whats written on the letters and cards - that IS the bottom line.

@ SIR Nonconformer

I have a question for you or anybody here with experience with licensing?

I want to offer my marketing materials to other biz owners in the same niche -

However, I want a fee every time they send a promotion.

Jay Abraham talks about this, yet I have gone through his stuff and he really doesn't say 'how to' do it...

My friendly biz owner (who I originally did these post card promotions) says how would you police it?

Can this licensing model be implemented i.e a royalty payment every time a promotion is sent out?

Looking forward to responses

[SoloPreneur]

(03-23-2014 02:39 AM)NonConformer Wrote:  You're over thinking it. Plus, there are plenty of businesses that WILL be interested in licensing your method. Screw Mr. B, move on to the next in line.

Watch this video: http://masscontrolsite.com/blog/?p=32

And then get the Serling stuff on here.

Hey SIR Prof. Dr. NonConformer

Thanks for the video link.

However, I take Bob's story about the barbers shop having an customer base of 35,000 names/addresses with a HUGE grain of salt!

In all my years off going for a hair cut - I've NEVER been asked for my contact details, additionally I lived in the USA for 1 year and they never asked over there either!

I can understand this for HIGH end establishments, but they talk about 10 buck hair cuts

Maybe he tells this story so folks see it as EASY ...and buy his course

Anyways...

I have Bob Serling's MDL and read it years ago, it is very GOOD, thats why I came up with the client reactivation letter for this biz, if you study this quality stuff it stays ingrained in ya brain FOREVER!

Yeah I'm probably over complicating things, as I have another product (recipe) on the go that I want to license to the big boys, so yeah I'm getting my knickers in a twist...LOL

BTW, I see your adding a lot of sex stuff with ya QUALITY shares...reminds me of the late Gary Halbert who started selling sex sfuff in his later years...

Just WONDERING are YOU Him...reincarnated living on a SECRET island...maybe Costa Rica, perhaps Panama...?!
Anyway, keep up the SPLENDID work old boy

[postman]

voodo, you're killing it with the whole licensing thing.
you should not even think about it right now as you're no where with the business.
you only license shit which is has a proven track record and can be replicated easily.
so the postcard has both these qualities. but the you cant license it the way you're
thinking cause it can easily be copied and stolen.

what you're basically trying to do is to get sales people through licensing.
why would you want to do that?

something better is to create a print franchisee, have many products to offer customers
from business card printing, to brochures to posters, blah blah. tie up with a print company.
sell 50 franchises. get a monthly retainer for the franchise.
couple of months later, upsell them the postcard method through an email for 5k.

[SoloPreneur]

(03-31-2014 02:10 PM)emiko Wrote:  voodo, you're killing it with the whole licensing thing.
you should not even think about it right now as you're no where with the business.
you only license S*** which is has a proven track record and can be replicated easily.
so the postcard has both these qualities. but the you cant license it the way you're
thinking cause it can easily be copied and stolen.

I have a number of clients, my post was an overview - my system IS proven.

Quote: what you're basically trying to do is to get sales people through licensing.
why would you want to do that?

What are you talking about? I NEVER said anything about: 'sales people through licensing.'

Quote: something better is to create a print franchisee, have many products to offer customers
from business card printing, to brochures to posters, blah blah. tie up with a print company.
sell 50 franchises. get a monthly retainer for the franchise.
couple of months later, upsell them the postcard method through an email for 5k.

'create a print franchisee' ?

I don't have a printing biz...in fact your whole post IS confusing!

Maybe your on something? exotic mushroom tea or something else ...if so please pass it around

[postman]

(04-02-2014 04:56 PM)voodo Wrote:  I have a number of clients, my post was an overview - my system IS proven.

What are you talking about? I NEVER said anything about: 'sales people through licensing.'

'create a print franchisee' ?

I don't have a printing biz...in fact your whole post IS confusing!

Maybe your on something? exotic mushroom tea or something else ...if so please pass it around

ahah got it. I thought you were just starting with postcards and that you wanted to license them
to businesses instead of handling them yourselves for the clients.

[SoloPreneur]

(04-06-2014 11:24 AM)emiko Wrote:  ahah got it. I thought you were just starting with postcards and that you wanted to license them
to businesses instead of handling them yourselves for the clients.

emiko - I shouldn't even bother to reply to your post, but I will because you do not know what you are talking about, END OFF. Also PLEASE do NOT reply to any of my posts!

------------

@ SIR Prof. Dr. NonConformer

I did a little searching to see if bob serling had any undated stuff in regards to licensing, anyway I found something that may be of interest to YOU and the community here so NonConformer I'm sending ya a PM, just posting here as not sure my PM system works as not pm'ed anyone yet! If ya don't get the PM please kindly let me know here...

[postman]

(04-07-2014 05:23 PM)voodo Wrote:  emiko - I shouldn't even bother to reply to your post, but I will because you do not know what you are talking about, END OFF. Also PLEASE do NOT reply to any of my posts!

You know, this attitude is shit.

Anyway,

Go back to this post of yours.

My idea would be to license my system so that ONLY one business per town can use my marketing system.

One business per town to use your marketing system is actually a very attractive idea.
(If I was in a different business, I'd definitely choose to work with someone dedicated towards my business in some
manner; even if that means having "done for you" documents which put me ahead of everyone else.)

A town has got many businesses and if you're setting yourself up to work with just one... you force business
owners to think on how they can work with you. The serious guys who DO NOT want to steal from you will
definitely be a part of all the leads you receive, including the ones who want to steal from you.

It's up to you to create a filtering process so you feel only the right person gets through to working with you.
The better you quality them, the higher their chances to giving you the retainer you seek.

By choosing to work this way, you've actually got 'control' over the licensing issue you're facing.

[SoloPreneur]

(04-07-2014 06:12 PM)emiko Wrote:  

(04-07-2014 05:23 PM)voodo Wrote:  emiko - I shouldn't even bother to reply to your post, but I will because you do not know what you are talking about, END OFF. Also PLEASE do NOT reply to any of my posts!

You know, this attitude is S***.

Anyway,

Go back to this post of yours.

My idea would be to license my system so that ONLY one business per town can use my marketing system.

One business per town to use your marketing system is actually a very attractive idea.

ABSOLUTELY - This I believe is how Joe Polish sold his marketing system to carpet cleaners, that's why I came up with the idea.

Quote:RE: (If I was in a different business, I'd definitely choose to work with someone dedicated towards my business in some
manner; even if that means having "done for you" documents which put me ahead of everyone else.)

A town has got many businesses and if you're setting yourself up to work with just one... you force business owners to think on how they can work with you. The serious guys who DO NOT want to steal from you will definitely be a part of all the leads you receive, including the ones who want to steal from you.

Again I don't understand what you are on about here...

My marketing system {Client reactivation letter and Post card promotion} provides very good ROI for this particular niche.

If I sold/licensed my system so that ONLY one (this niche) business per town in EVERY County in the UK can use my marketing system, I'd become RICH!

And that IS what I intend to do!

Quote:It's up to you to create a filtering process so you feel only the right person gets through to working with you.
The better you quality them, the higher their chances to giving you the retainer you seek.

By choosing to work this way, you've actually got 'control' over the licensing issue you're facing.

I have virtually sussed out who the decent biz owners will be, so in effect I've eliminated the Mr B type owners.

Let me ask you, do you have any REAL world experience with licensing Yes or No ?