[GET] LAYNA'S LAGNIAPPE - DECEMBER 6, 2021

***layna61524*** · (This post was last modified: 12-08-2021 05:00 AM by layna61524.)

Layna's Lagniappe - December 6, 2021

e-BOOKS TO GET CONTENT IDEAS FOR
BOOK CREATION AND PROMOTION

I'm back with another library of e-books for authors who write content.

Whether you need ideas for creating informative posts for your own (or someone else's) blog, to create a best-selling book or to polish off press releases to promote your products, this share can help.

When you've got a product or service to sell, there is no better way to promote awareness of it than by using a national, regional or local holiday event.

People love holidays and celebrations recognizing a festive event can bring joy and excitement to your product or service launch.

Christmas and New Year's Eve are the biggest, busiest holidays in the United States but you'd be remiss to ignore the many little-known observation dates that occur every single day of the year. Most dates have several "events."

You can commemorate these festive observances to whip a crowd into a frenzy while at the same time, promoting awareness of your book, product or service.

Just as holiday music and decorative scenes can boost one's endorphins, you're likely to sell more of what you offer when you boost your audience's feel-good dopamine and serotonin levels with a fun event tied to your product launch!

In this share, you get all this...

- #1 The Amazon Boost Loophole and How to Get Story Ideas (Author Book Training downloads)

- #2 2020 Weird and Wacky Holiday Marketing Guide - This guide is already a year old but you can use it (as Chase's Calendar of Events that I'll talk about immediately below) by updating information using the internet. So, take what you find in this e-book and do a Google search to see if the date has changed (it rarely does) and if there is anything fresh and new you can add to your content to be more relevant.

- #3 Chase's Calendar of Events 2010 - Use this golden oldie to find appropriate events by the calendar date, then use the internet to "update" the content. This resource is 11 years old but the event days tend to remain the same from year-to-year, so with just a little resourcefulness, you can use this e-book as if it is the current year. And when you consider that Amazon is asking $933 for the 2022 version, I'm thinking a lot of people will be using older editions.

- #4 Every Day is a Holiday - (see image in the post header above) This is a rip-roaring read that is fun and informative. Learn how an ordinary dad got so tired of the same-old, same-old that life tends to dish out and decided to add some variety into his life by celebrating every single day as if it's a holiday --- because it is! He learned that every day of the calendar year, there are unusual, little-known "events" that are celebrated or observed somewhere, by somebody. And since then, his life hasn't been the same.

This book may not change your life like it did for the author, but you are guaranteed to laugh --- and learn --- as he recreates for you his journey.

- #5 Rocket's Social Media Calendar of Events 2021 - Use this social media planner to organize your promotional posts if you use that communication channel.

- #6 Your Marketing Content Planner Guide: 8 Steps to Supercharge Your Content Plan And Build A Social Media Strategy That Sells - This is similar to the previously named e-book in that you can plan and organize your social media content.

Get them here:

LAYNA'S LAGNIAPPE - DECEMBER 6, 2021

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VIRUS TOTAL:
https://www.virustotal.com/gui/file/2e7e...?nocache=1
File name: Layna's Lagniappe - December 6, 2021.rar
File size: 25.90 MB
Detection ratio: 0 / 56
Analysis date: 2021-12-06 22:52:31 UTC

SPECIAL NOTES: Make sure that your launch is well-suited to the event you use. It should be a natural match; something that ties in to your product or service offer. A cookbook author, for instance, could benefit from using today (December 6, National Microwave Oven Day) to do a festive demonstration in a mall booth using selected recipes from their newly released book. The demonstration? How to take basic food groups to the microwave and turn them into nutritious, tasty meals at the dinner table in minutes. The author should have an attractive display of their books on hand as well.

DO YOUR RESEARCH!

Do your due diligence. Make sure you are knowledgeable about the event you use to promote your offer. Someone in the audience may ask a question or make a comment about it and you want to be able to speak to the topic with (at the very least) basic knowledge... but always use the first segue moment you can create --- a smooth, uninterrupted transition from one subject to another --- to focus the discussion back to your offer and how it naturally flows in with the celebrational observance.

CHOOSE AN EVENT WITHOUT NEGATIVE BAGGAGE!

Looking into the history of an event will help expose any associations that could be perceived as negative. Your launch is designed to sell products and you want your audience to be comfortable and in a good place.

Do not use an event that celebrates a time and place in the past or present where certain groups were unfairly treated, exploited or marginalized. We all have our beliefs and views and that's fine --- but when it comes to making money, understand that everyone who may love your product and pay handsomely for it will not necessarily share your views. And these people should be treated like the valued prospects they are because their money is good money. So, choose uplifting, festive events that everyone can equally enjoy; not ones that may carry a history of dated, divisive or derogatory associations.

TIME YOUR PROMOTIONS RIGHT!

Keep in mind that (in most cases) you need to plan your promotion several months in advance of an event's actual date to build up buzz about it and ensure the public's awareness of it. If the launch relies on public attendance, time the publicity months in advance.

You can get away with 1 to 2 month advance promotion for a lot of events, particularly if you use social media to promote it but for best results, several months advance timing is best. Begin issuing press releases to the media, publishing articles and blog posts and doing social media promotion NOW (i.e., December) around an event in spring (ex: March, April and May 2022).

BUT WAIT...!!! THERE'S MORE!

You can keep abreast of all the national holidays as well as the quirky, little-known observances each year by bookmarking these sites and visiting them as you need to:

NATIONAL HOLIDAYS 2021

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LITTLE-KNOWN, UNUSUAL OBSERVANCE DAYS

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And here's a book to get your press releases looked at by the media...

BEGINNER'S GUIDE TO WRITING
POWERFUL PRESS RELEASES
Secrets The Pros Use to Command Media Attention

GET IT HERE:

Magic Button :

VIRUS TOTAL:
https://www.virustotal.com/gui/file/9498...?nocache=1
File name: Beginner_s Guide to Writing Powerful Press Releases_Secrets the Pros
Use to Command Media Attention.pdf
File size: 1.10 MB
Detection ratio: 0 / 57
Analysis date: 2021-12-06 23:28:49 UTC

Lastly, here are more links for help with writing your best press releases...

HOW TO WRITE PRESS RELEASES THAT GET NOTICED

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Enjoy the share!

Thanks