Media Buying Guide
A.K.A. - Media Buying Icon
By: Ralph Ruckman | Ryan Gray
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Table Of Contents
Section 1. Getting Started
Introduction To Media Buying
Your Media Buying Dictionary
Understanding The Media Buying Process
Planning Your Media Buy
Preparing Your Media Buy
Optimizing Your Media Buy
Scaling Your Media Buy
Affiliate Success - $33,872.10 In 60 Days
Section 2. All About Display
Media Buying Tip: Scaling To Display Advertising
5 Tips For Creating Effective Web Banners
Tutorial - Building Display Creatives for Your Audience
Working with Online Display Ads: Writing, Designing, Networking and
Killing Banner Blindness
3 Cool Ways To Get People To Notice Your Ads
Anatomy Of A Perfect Banner Ad
Section 3: Getting Your Media Buy Running
Tips To Consider When Approaching Large Advertising Networks
When You Should Use An Adserver
A Powerful Free Adserver You Can Use Right Now
Understanding Credit Terms With Media Buys
Figuring Out If Your Offer Will Work
How Many Landing Pages / Creatives You Should Try
How To Find Banner Inventory That Converts
Section 4: Running Your Media Buy
Tips To Make Your Click Through Rate (CTR) Soar
Utilizing Frequency Capping To Optimize Your Media Buys
Day Parting Your Media Buys
Scaling Up The Hours Your Media Buy Converts
International Media Buying
Increasing Media Buy Effectiveness and Reach With ReTargeting
Advertising On EveryDayHealth.com (Motherload Of Media)
WebMD – Serious Media Buying For Serious Advertisers
Advertising On FreeRideGames.com
5 Media Buying Traffic Sources You Can Use Right Now
