[GET] How I Made $1,000,000 in Mail Order-and You Can Too! - E. Joseph Cossman [pdf]

[NonConformer]

Another classic direct marketing wiz that has sold boat loads of products including this book, which has sold over 2 million copies and you probably never even heard of it. This book will give you a lot of ideas especially for abandoned products that you can remarket. - NonConformer

Code:

http://www.cossman.net/

"E.J. Cossman's book is part of my support system and changed my life for
the better. E. Joseph Cossman advice helped me to go from debt to
success (out of debt) in less than 3 years. The book contains advice to
help anyone. The advice is not limited to mailorder, and applicable to
all businesses and professions. Yes, your job can benefit from the
advice. Don't be afraid to invest in this book and use the advice to
help yourself from debt to success. Sounds like a good title for a book."

"I work a lot with new businesses. In fact, that has been a ministry of
mine for the past twenty years. This book is the book I recommend or out
right give to anyone who is just starting out in business. Just the
first chapter alone is worth the price of the book. Those who have sour
grapes concerning this book are just ignorant. My father used these same
principles to start a successful catering truck business that lasted
until he was too old to do it anymore. So, what he has to say REALLY,
REALLY works! The book is cheap, gives good advice and is funny as well.
What more could anyone ask for? BUY THIS BOOK!!!!!! You won't be sorry!"



Who is Joseph Cossman?

E. Joseph Cossman

ENTREPRENEUR WITH A MISSION



Experience, and the ability to apply so many diverse experiences,
enabled E Joseph Cossman to become a millionaire many times over.
Perhaps you haven't heard of "The Messiah of the free enterprise system"
(Wall Street Journal) because he has not specialized in one single
product or specialty throughout his life. His specialty is MARKETING.



Since emerging as a soldier in the Second World War, Joe has proven that
taking calculated risks is fun and profitable. He didn't have a fancy
college marketing degree, in fact he started into business with his high
school degree from Braddock, PA and his experiences growing up in his
father's neighborhood grocery store. Three years in the army in Europe
was another kind of experience that led him to think about exporting as
his first entrepreneurial opportunity.



His first "risky venture" resulted from reading in a classified ad in
the newspaper that soap powder was available in quantity. He knew that
this was valuable to postwar Europe and other countries, so he made
contact with people he had met and ended up with an order for
$180,000...and no soap. His efforts to make this sale work demonstrate
his ability to make things happen, a story in itself, but the net result
was he did it, and netted $30,000 at a time when he was earning
$35/week at his regular job.



Mail-order is the field that is most closely aligned with this
entrepreneurial thinker. When he started his business in 1947 there was
very little activity in the mail order field. But soon it was growing
fast because it met a definite need of people who were hungry for scarce
products. When he began there were no credit cards or 800 numbers or
computers, and people read the newspapers for mail-order product
availability.



Cossman moved to California and set up his office on Sunset Boulevard in
Hollywood with the dream of working for himself and becoming a
"millionaire". His philosophy "There are many ways of taking a product,
and by giving it a twist you can turn it into a money-maker" is
demonstrated in the 20+ products that he took to market and sold at
least a million of each. He was the first to market 14 balloons for
$1.00, not as balloons but as 5 giant animals...an idea with a "twist".
You may remember the Plastic Ant Farm, the Spud Gun, Fly Cake, etc. Each
product has its own story and experiences that helped develop my
personal "philosophy of business".



Each year he sought out a new product to introduce at the national trade
fairs as an innovative toy or aid to your lifestyle. Some didn't do so
well. For example, he bought the entire inventory of 4 million high
quality prints of 48 of the world's greatest paintings that had been
sitting in a warehouse since 1937. And although he offered them for only
$.50 each it took a number of years to find a market. At the same time
he found phenomenal success with selling plastic Shrunken Heads for
$2.98. The ideas that did succeed far outweighed the losses. And the
experience was the real teacher.



One story he tells is about the billboard he set up outside his office
on Sunset Boulevard. There he put out a new message every week that
demonstrated his humor and salesmanship, an image that he encouraged.
Whenever big company executives came to visit, they were publicly
welcomed on the sign. Many of his sayings have become famous and can be
found on the Internet when you search his name. For example



* "Obstacles are things a person sees when he takes his eyes off his goal"

* "Love is a friendship set to music"

* "Middle age is when your broad mind and narrow waist begin to change places"

* "Luck is what happens when preparation meets opportunity"

* "To be without some of the things you want is an indispensable part of happiness"



Cossman believes that "ideas are a person's greatest asset". He quotes Harvey Firestone, the great industrialist who said,

"Capital isn't so important in business. Experience isn't so important.
You can get both of those things. What is important is ideas. If you
have ideas, you have the main asset you need, and there isn't any limit
to what you can do with your business and your life. They are any man's
greatest asset- ideas."



Cossman says "Most of our products are the result of our own ideas. In
the long run, you're on your own, so let your judgment be your guide.
But keep this in mind..a new idea is a delicate thing. It can be killed
by a sneer or worried to death with a frown. Treat your own ideas like
children - coddle them, keep them away from the chill of adverse
criticism, have faith in them - and they'll grow up into strong, mature
products to support you in your old age."



Sharing his marketing ideas is the "mission" he has demonstrated through
so many of his actions in later life. Joe decided to retire from his
search for products that built his entrepreneurial empire when he was
only 50. But it didn't take long to learn that sitting in the sun is no
way of life for an entrepreneurial mind.



So he wrote two books to share his experiencesand in promoting the books
learned that others wanted him to share his experiences personally.
Thus started his first seminar in 1963 that had standing room only...in
fact people were backed up in the hallways. And this new career resulted
in presenting live seminars to over 50,000 people all over the US and
selling the course for home study purposes.



Leading universities offered Cossman's "10 Step Entrepreneur Program" to
their students. At the same time Joe decided to fulfill his lifelong
dream of going to college. Showing their respect for his expertise,
Pepperdine University gave him credit for his years of experience, and
enrolled him in a masters degree program. Joe conducted a research study
of program graduates at Pepperdine to see if his course had made any
difference in the success of these students. He was pleased to discover
that those who reported being successful entrepreneurs also reported
being more likely to have completed all the work of his course and used
what they had learned in his program. The Regents of the University
awarded E. Joseph Cossman a Master of Business Administration degree in
1977.



Graduates of his programs like to share the motivation and creative
ideas they discovered in his courses. Joe's students are the success
stories that he enjoys telling now. Since he "retired" in 1963 Joe has
taught and advised thousands of today's entrepreneurs. He created the
Future Millionaires Club in a number of cities to bring his graduates
together on a regular basis to support each other.



He has published several books including "How I Made $1.000.000 in Mail
Order (And You Can Too), a real recipe for success. (Published by
Fireside, Simon and Schuster)



"I am constantly encouraging people to clear off their kitchen tables
and start an enterprise that they can control, not one that controls
them. Lack of education, lack of money, lack of business connections,
lack of business knowledge are not important.



What is important is that we live in a country where over 200 million
people speak the same language, 200 million people use the same currency
, and you can ship a package from Los Angeles to New York without going
through one foreign border or paying any duty on that package. This
country is conducive to making money. Once you learn this lesson and
make your first deal, you really appreciate the tools available to you
in the United States."


Get It:

Magic Button :

Code:

http://mir.cr/1ITPKVEL

Don't just hit and run. Show some love hit the add reputation link, make mirrors, post a comment, kick the dog or something:

[scout]

Thanks for this valuable book. It changed my life, too. Cossman was a genius, and his advice on finding products and securing the rights for new distribution channels (like his Flycake, ant farm, etc.) will always be an easy, proven way to wealth. It's been a long time since I read this book, and I can't wait to dive in again.

[NonConformer]

(01-22-2014 09:19 AM)scout Wrote:  Thanks for this valuable book. It changed my life, too. Cossman was a genius, and his advice on finding products and securing the rights for new distribution channels (like his Flycake, ant farm, etc.) will always be an easy, proven way to wealth. It's been a long time since I read this book, and I can't wait to dive in again.

That's great to hear!

Every time I re-read one of these old classics, I come out of it with a head full of SOLID ideas. This is why I keep posting these types of threads. This is proven stuff guys, tested through billions of dollars in sales.

Wait until you see what I have for tomorrow. It's gonna be awesome!

[Gabby]

Thanks, +REP given

[sigurd137]

Thanls a lot! Rep+

[ArnieAbrams]

+5 rep for sharing this classic!

[NoJob]

It has been many years since I first read this classic and while I don't think you'd find much of a market for ant farms these days, the marketing methods and the thought processes are timeless. I still have a dog eared copy of this one somewhere so I won't be downloading but regardless, thanks to you NonConformer. I can't wait to see what you have for tomorrow!

[MediaPro]

(01-22-2014 08:23 AM)NonConformer Wrote:  "I am constantly encouraging people to clear off their kitchen tables
and start an enterprise that they can control, not one that controls
them. Lack of education, lack of money, lack of business connections,
lack of business knowledge are not important."

Big Thanks and reps NonConformer.

Although I have not read any of Cosmanns work yet, I'm going to devour this one.

You're shares have been very informative to say the least and I really enjoy absorbing
timeless classics such as this.

Thanks again and I too am looking forward to what you have in store for us tomorrow.

[NonConformer]

(01-22-2014 01:08 PM)NoJob Wrote:  It has been many years since I first read this classic and while I don't think you'd find much of a market for ant farms these days, the marketing methods and the thought processes are timeless. I still have a dog eared copy of this one somewhere so I won't be downloading but regardless, thanks to you NonConformer. I can't wait to see what you have for tomorrow!

Ant farms (among other insects) are very popular with kids. Seriously.

A lot of things that were sold in the past can be re-marketed with a new image, new style etc. Same with music and movies. Exactly why you see so many remakes and cover songs.

Code:

http://unclemilton.com/ant_farm/

http://www.insectkits.com/

http://www.amazon.com/s?ie=UTF8&page=1&rh=i%3Aaps%2Ck%3Aant%20farm

[NetLife]

Thanks for share :)