[GET] Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

[SHINOBI NINJA]

Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?

And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.

The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus.

This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world.

This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment.

Dive into the science of fascination and learn how to:

Increase prices with ideas from poker to Play-Doh
Build revenue by learning about the $14 million license plate
Get better leads through hypnosis by Sigmund Freud and Steve Jobs
Attract raving fans by following the cult of pistachio ice cream
Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.


https://mega.nz/#!qoUn1BgR!rHlNhy_bYlZbw...xUv7XeLbmI

[PatcheZ]

hey there goran1977, thanks for the share!!
Max reps to you!
PS what's the .azw file?

[SHINOBI NINJA]

(05-28-2016 06:45 AM)PatcheZ Wrote:  hey there goran1977, thanks for the share!!
Max reps to you!
PS what's the .azw file?

A file with the AZW file extension is a Kindle eBook Format file, which is really just a MobiPocket eBook file that has (usually) been DRM protected and renamed from MOBI or PRC.

AZW files are used on Amazon's Kindle eBook reader devices, so you'll likely see this type of file when you're downloading eBooks from the Internet or transferring Kindle books to your computer.

These types of eBook files can store things like bookmarks, annotations, last read position, page numbers that correlate to the physical version of the book, and more.

Newer Kindle devices use the KF8 format for eBooks.

How To Open an AZW File

An AZW file you've downloaded can be opened with the free Calibre program for Windows, Mac, and Linux, as well as Amazon's free Kindle Previewer.
Amazon's Send to Kindle by E-mail service lets you open AZW files (and other eBook formats) on your Kindle devices and reading apps by first attaching it to an email and then sending it to your Amazon account.
This is an easy method for reading AZW books on your Kindle device and reading app after you've downloaded them.

Once an AZW file is in your Amazon account, it can of course be opened with Amazon's Kindle eBook reader device. Opening an AZW file without a Kindle is possible through Amazon's free Kindle Cloud Reader, which works from any web browser on any platform.

Additionally, Amazon offers free Kindle reading apps for Windows and Mac PCs, as well as most popular tablets and smartphones. The Windows program, for example, can open AZW files that are on your computer even if they aren't in your Amazon account.

How To Convert an AZW File

The easiest way to convert an AZW file to another eBook format (or convert another format to AZW) is to install Calibre.
It supports not only popular formats like EPUB, MOBI, PDF, AZW3, and DOCX, but also PDB, RTF, SNB, LIT, and others.
There are also some Free File Conversion Software Programs and Online Services that you can use to convert the AZW file to another format. Zamzar is my favorite free AZW converter because it works in a web browser, is very simple to use and understand, and supports converting to lots of different eBook formats.

[tlandn]

Thank goran1977, max reps to you for enlighten me :-)

[capitalh]

Thanks for the shrare. Max reps bro!!

[EuroTrader]

Thanks for the share and explanation Goran1977 . . .