[GET Eben Pagan - Modern Marketing

***mrlink*** · (This post was last modified: 12-23-2012 05:28 PM by mrlink.)

Quote:Expect 80% of your advertising and marketing tests to fail, meaning they don’t bring in enough sales to justify continuing. “IN MARKETING WE’RE NOT TRYING TO WIN A COIN FLIP, WE’RE DRILLING FOR OIL.” We can afford to try alot of test wells because we know that when we find a good one it’s going to be worth A LOT to us.

So when you find that right combination of the right strategy, the right channel, the right marketing piece, the right conversion, the right upsell, the right backend…when you find that right combination and you find a model that works that you can then start tweaking and optimizing – THAT is when you have something that’s really really valuable.

That’s when you have a marketing system that works, that’s when you have a marketing model that works.
SO USE THE MATERIAL IN THIS PROGRAM TO MAKE A LOT OF MARKETING TESTS. Keep the things that work, throw away the things that don’t, don’t get too attached to anything, and remember: YOU’RE DRILLING FOR OIL.

What is Marketing?

THE PROMISE OF FULFILLMENT OF THE NEED THE CUSTOMER HAS INCLUDING AN ACTION STEP IN THERE SO THE CUSTOMER CAN TAKE ACTION AND GET THEIR NEED FULFILLED AT A PRICE THAT MAKES SENSE.

10 Response Marketing Commandments:

Show me I am in the right place immediately by giving me what I’m looking for’ – at a gut level
Know the emotional hot buttons or pain points that are important to me and keep saying them over and over and relating EVERYTHING to those points and the outcome/result that I want/am looking for’ – critical to line up the beginning of the communication, middle of the communication, and end of the communication when you ask a prospect to take action, they have to be lined up, they have to be congruent with each other
‘Talk to me in a personal one-to-one conversational tone and show me that you get me’ how? by being specific, getting right to the point and not wasting words
Design everything in a way that’s easy and intuitive for me to understand and comprehend’ in a way that naturally evokes confidence and trust at some level
Leave me better off than I was when I arrived by giving me something I can use to get closer to my desired result NOW’ get them one step closer to the result they want
Help me to feel that you are trustworthy’ that you’re authentic, that you’re authoritative, by sharing the good the bad the ugly, be real with me, and help me feel you are trustworthy, it’s an emotion I want to feel it help me feel the emotion of trust
Help me get the feeling that I have discovered a wonderful secret personal resource and now I have a go-to advantage I can go to when I’m in need’ and can access whenever I need to
Tell me your story of how you/your product/your service came to be in a way that resonates with me on a personal individual level’ and in your story tell me about your passion for your prod/serv, tell me about your passion for helping me as a person
Tell me EXACTLY what I need to do in order to take the next step to get the result that I want’ and further translate or convert your methods into a currency that I can understand on an intuitive level, convert it into a currency that I understand
Take away my risk or better yet turn it around so that you as the business owner have more of it than me’ take away all my risk or better turn it around so you have it and not me
WOW…GREAT STUFF NERD…I WANT THE COMPLETE REPORT THAT IS 4 TIMES BIGGER THEN THIS WITH AMAZING CONTENT..I’M READY TO BUY THE FULL NERD REPORT NOW

“what are all these people trying to accomplish?” “what’s in common?”

i.e. maybe business people who are also interested in spirituality THUS you may ask “hmm are there any online communities where business people into spirituality share enlightened business concepts?” and figuring out who these people are you may stumble across that and ask “how do we communicate with impact so that when one of those people sees our community or website ‘this is for business people who are also into spirituality’ and they go ‘oooh interesting that’s kind of the group I want to be in’.

Magic Button :

***alonso2904*** · 02-26-2013, 08:33 AM

Can this be reuped again please???