[GET] Difference: The one-page method for reimagining your business and reinventing your marketing 2014

[golden_plaza]

Difference: The one-page method for reimagining your business and reinventing your marketing by Bernadette Jiwa

2014 | ISBN: 1494842718 | English | 110 Pages | EPUB | 3 MB











"This book is a generous work of genius. The Difference Map is now an
essential component for anyone who is serious about doing work that
matters, and Bernadette Jiwa is the bright new star to lead us there."
—SETH GODIN



MARKETING IS NOT A DEPARTMENT—IT'S THE STORY OF HOW YOU CREATE DIFFERENCE FOR YOUR CUSTOMERS.



We spent $500 billion globally on advertising in 2013. Every year we're
spending more money, to interrupt more people, more often, with messages
they don't care about and don't pay attention to. We've come to believe
that the way to succeed is to have an advantage—by being different or
better, more visible, or just plain louder.



What if, instead of finding ways to be one step ahead of your
competition, you could build and market your business to give people a
reason to choose you? What if you could completely reinvent a category
or experience? What if you could stop trying to beat the competition,
and become the competition?



'Difference' lifts the lid on how brands like Airbnb, Uber and Apple
have succeeded by creating difference and gives you a new one-page
method for reimagining your business and reinventing your marketing. It
helps you to recognise opportunities that create value, to develop
products and services that people want, and to matter to your customers.

Code:

http://[Reported by Members as premium hosting that SUCK! Use MEDIAFIRE :) !!!]/DF5GQ/Difference-Jiwa-Bernadette.epub

http://[Reported by Members as premium hosting that SUCK! Use MEDIAFIRE or MEGA.NZ :) !!!].net/file/c4bd500386a226def1d94d2f78b0a787/Difference_-_Jiwa.html

[Larryk]

Thank you for the share!!! Looks promising book!!!