[GET] Design for Emotion - Trevor van Gorp, Edie Adams [pdf, mobi]

[NonConformer]

Design for Emotion

"Emotion is the heart and soul of every product we encounter. Van
Gorp and Adams have written an essential guide to product design success
that places emotion squarely in the middle of design practice where it
belongs. Starting from well-grounded evidence, they distill emotional
design into a set of fundamentals any designer would be wise to adopt.
Whether you are a business leader, practitioner, or consumer, this book
will change how you think about design."
- Ken Fry, Design Director, Artefact -




Creative professionals who design consumer products, entertainment, software,
websites, marketing, and communications are beginning to appreciate the importance
of evoking emotions and personality to capture viewers' attention and create satisfying
experiences. Design for Emotion addresses the basic questions around designing emotional
experiences; why, what, when, where and how do we design for emotion? With extensive
real-world examples to help illustrate how emotion and personality are communicated through
design, Design for Emotion isn't just another book on design theory - it's an imminently
practical guide to applying and eliciting emotion in design.

Design for Emotion:

• explains the relationship between emotions and product personalities
• details the most important dimensions of a product's personality
• examines models for understanding users' relationships with products
• explores how to intentionally design product personalities
• provides extensive examples from the worlds of product, web and application design
• includes a simple and effective model for creating more emotional designs

The book features interviews with Stephen P. Anderson, Aarron Walter, Marco van Hout,
Patrick W. Jordan and Trish Miner, and case studies from Moni Wolf, Matt Pattison, Shayal
Chhibber, Chris Fryer and Damian Smith. Harness the power of emotional design to enhance
products, websites and applications while improving user experience and increasing customer
satisfaction. Design for Emotion will help you do a better job of communicating the emotions
and personality that fit your client's message and brand values.

Foreword by BJ Fogg,Founder and Director, Stanford Persuasive Technology Lab


Increase the success of your designs by understanding how emotions affect people's decisions
and behavior. Design for Emotion introduces you to the why, what, when, where and how of
designing emotional experiences. Learn how to increase user engagement, loyalty and satisfaction
by incorporating emotion and personality into your designs. This isn't just another book on design
theory - it's exceptionally practical. The applications of emotion in design are explored through
extensive real-world examples.

This book will help you improve the design of products, interfaces and applications while enhancing
learning and understanding. We introduce the A.C.T. Model (Attract/Converse/Transact), a framework
for creating designs that intentionally trigger emotional responses. Design for Emotion will help your
designs attract more attention and communicate your message more powerfully, to more people.

• Learn why designing for emotion improves users' relationships with your product.
• Understand how design affects emotions through examples from the world of product
  and interface design.
• Apply our simple and effective model to address users' emotional considerations in
  your designs.
  

Password requests will be ignored. Been answered a thousand times already. Search the forum or read the TOP of the freebie section.

Get It:

Magic Button :

Code:

http://mir.cr/JHMJN1U5

Show some love and hit the add reputation link and make mirrors:

[amberwaves]

Non-conformer, thank you kindly for your share. While this info is 30 years old, the basics of it are still valid and up to date with regard to what people respond to....the book is lengthy (200+ pages), it's an easy read, but you'll be stopping often to have "ah ha moments" smacking yourself in the forehead, wishing you'd had this info ten years ago. Truly enlightening...

Rep added.

[NonConformer]

(03-14-2014 03:11 PM)amberwaves Wrote:  Non-conformer, thank you kindly for your share. While this info is 30 years old, the basics of it are still valid and up to date with regard to what people respond to....the book is lengthy (200+ pages), it's an easy read, but you'll be stopping often to have "ah ha moments" smacking yourself in the forehead, wishing you'd had this info ten years ago. Truly enlightening...

Rep added.

This info is timeless.

BTW, hot button marketing is good to get and so is "love marks" - I suggest getting lovemarks in a physical edition though. The digital will be up shortly.

[off99555]

Old but evergreen? It's called classic!

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[NonConformer]

Does not matter how old it is. If it wasn't beneficial I wouldn't post it.

Some of the best knowledge and information on this planet is OLD, especially in regards to marketing and copywriting. Eh, toss in health as well.

Human psychology isn't changing any time soon. One can even say that people are getting stupider because they are being dumbed down right from childhood.

Do you see the idiotic crap being sold on infomercials? Billions of dollars worth. lol

[uppastmidnight]

Lovemarks... this one from amazon?

Magic Button :

http://www.amazon.com/Lovemarks-Kevin-Ro...157687270X

MIRROR FOR EMOTION BOOK

Magic Button :

http://mir.cr/1Q949DQZ

[DailyHacker]

Great share full rep added

[NonConformer]

(03-15-2014 04:35 PM)uppastmidnight Wrote:  Lovemarks... this one from amazon?

Magic Button :

http://www.amazon.com/Lovemarks-Kevin-Ro...157687270X

MIRROR FOR EMOTION BOOK

Magic Button :

http://mir.cr/1Q949DQZ

Yes, there's a follow-up to it as well.