03-14-2014, 01:04 PM
Design for Emotion
"Emotion is the heart and soul of every product we encounter. Van
Gorp and Adams have written an essential guide to product design success
that places emotion squarely in the middle of design practice where it
belongs. Starting from well-grounded evidence, they distill emotional
design into a set of fundamentals any designer would be wise to adopt.
Whether you are a business leader, practitioner, or consumer, this book
will change how you think about design."
- Ken Fry, Design Director, Artefact -
![[Image: 41b0OfsFkzL.jpg]](http://ecx.images-amazon.com/images/I/41b0OfsFkzL.jpg)
Creative professionals who design consumer products, entertainment, software,
websites, marketing, and communications are beginning to appreciate the importance
of evoking emotions and personality to capture viewers' attention and create satisfying
experiences. Design for Emotion addresses the basic questions around designing emotional
experiences; why, what, when, where and how do we design for emotion? With extensive
real-world examples to help illustrate how emotion and personality are communicated through
design, Design for Emotion isn't just another book on design theory - it's an imminently
practical guide to applying and eliciting emotion in design.
Design for Emotion:
Patrick W. Jordan and Trish Miner, and case studies from Moni Wolf, Matt Pattison, Shayal
Chhibber, Chris Fryer and Damian Smith. Harness the power of emotional design to enhance
products, websites and applications while improving user experience and increasing customer
satisfaction. Design for Emotion will help you do a better job of communicating the emotions
and personality that fit your client's message and brand values.
Foreword by BJ Fogg,Founder and Director, Stanford Persuasive Technology Lab
Increase the success of your designs by understanding how emotions affect people's decisions
and behavior. Design for Emotion introduces you to the why, what, when, where and how of
designing emotional experiences. Learn how to increase user engagement, loyalty and satisfaction
by incorporating emotion and personality into your designs. This isn't just another book on design
theory - it's exceptionally practical. The applications of emotion in design are explored through
extensive real-world examples.
This book will help you improve the design of products, interfaces and applications while enhancing
learning and understanding. We introduce the A.C.T. Model (Attract/Converse/Transact), a framework
for creating designs that intentionally trigger emotional responses. Design for Emotion will help your
designs attract more attention and communicate your message more powerfully, to more people.
Get It:
and hit the add reputation link and make mirrors:
"Emotion is the heart and soul of every product we encounter. Van
Gorp and Adams have written an essential guide to product design success
that places emotion squarely in the middle of design practice where it
belongs. Starting from well-grounded evidence, they distill emotional
design into a set of fundamentals any designer would be wise to adopt.
Whether you are a business leader, practitioner, or consumer, this book
will change how you think about design."
- Ken Fry, Design Director, Artefact -
Creative professionals who design consumer products, entertainment, software,
websites, marketing, and communications are beginning to appreciate the importance
of evoking emotions and personality to capture viewers' attention and create satisfying
experiences. Design for Emotion addresses the basic questions around designing emotional
experiences; why, what, when, where and how do we design for emotion? With extensive
real-world examples to help illustrate how emotion and personality are communicated through
design, Design for Emotion isn't just another book on design theory - it's an imminently
practical guide to applying and eliciting emotion in design.
Design for Emotion:
- explains the relationship between emotions and product personalities
- details the most important dimensions of a product's personality
- examines models for understanding users' relationships with products
- explores how to intentionally design product personalities
- provides extensive examples from the worlds of product, web and application design
- includes a simple and effective model for creating more emotional designs
Patrick W. Jordan and Trish Miner, and case studies from Moni Wolf, Matt Pattison, Shayal
Chhibber, Chris Fryer and Damian Smith. Harness the power of emotional design to enhance
products, websites and applications while improving user experience and increasing customer
satisfaction. Design for Emotion will help you do a better job of communicating the emotions
and personality that fit your client's message and brand values.
Foreword by BJ Fogg,Founder and Director, Stanford Persuasive Technology Lab
Increase the success of your designs by understanding how emotions affect people's decisions
and behavior. Design for Emotion introduces you to the why, what, when, where and how of
designing emotional experiences. Learn how to increase user engagement, loyalty and satisfaction
by incorporating emotion and personality into your designs. This isn't just another book on design
theory - it's exceptionally practical. The applications of emotion in design are explored through
extensive real-world examples.
This book will help you improve the design of products, interfaces and applications while enhancing
learning and understanding. We introduce the A.C.T. Model (Attract/Converse/Transact), a framework
for creating designs that intentionally trigger emotional responses. Design for Emotion will help your
designs attract more attention and communicate your message more powerfully, to more people.
- Learn why designing for emotion improves users' relationships with your product.
- Understand how design affects emotions through examples from the world of product
and interface design. - Apply our simple and effective model to address users' emotional considerations in
your designs.
Get It:
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