[GET] Dan Nelken - A Self-Help Guide for Copywriters

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Dan Nelken
A Self-Help Guide for Copywriters : A resource for writing headlines and building creative confidence


From aspiring to expiring copywriters, this book will help you become a more efficient, more confident creative. In other words, you'll make more money. And friends.

It's a little about the creative process and a lot about the craft of writing headlines, with over two hundred example ads.

If you’re looking for “killer headline formulas that can’t fail,” “data-driven headline conversion hacks,” “SEO secrets (Google doesn’t want you to know),” or “can’t-miss clickbait headlines,” you can find everything you need in a search bar. If you want to learn how to come up with a crap ton of ideas and turn them into headlines that bring personality to your writing, click add to cart.

Oh, and as much as the title of this book, A Self-Help Guide for Copywriters, was meant to be a little tongue-in-cheek, it's the only book on creativity in advertising that takes on the subject of creative self-doubt. It will help you whack-a-mole self-doubting thoughts before they can even get a word in.

Note: This is also a great resource for people who dislike copywriters. Read this book and soon you’ll be able to casually point out flaws in their work, making the fragile copywriter in your life feel even more insecure.


table of content

Foreword
Preface

Section I: The Creative Process
Think First. Write Second.
Create Your Buckets
Fill Your Buckets
Rinse and Repeat
Look For Relatable Truths
What’s the Benefit of a Benefit?
Ask Questions Google Can’t Predict
“Excuse Me, Ma’am, Do You Have Any Idea How Fast You Were Thinking?”
Bad Ideas Are Fertilizer For Good Ideas
And Now, Some Insight From a Former Forklift Driver

Section II: Headline Techniques
Sack the Competition
Embrace Your Dirt
Be Refreshingly Honest
Less is More
More is More
Current Events
Twisted Visual. Straight Line.
Leave a Piece M_ssing
Manipulate Letters, Words, or Punctuation
Does the Product Itself Inspire Anything?
Not “What?” but “Where?”
180-Degree Thinking
Specificity
Save the Punch for the End

Section III: Types of Headlines
The List and Twist
Smile Headlines
The Misdirect
The Cliffhanger
Twist a Popular Phrase or Quote
Personification
The No-Headline Headline
Exaggerate the Benefit
What About Question Headlines?
Last But Not Least, Puns In Advertising

Section IV: This is Your Brain on Copywriting
100 MPH Writing
“Say it Straight, Then Say it Great.”
Write. Just Write.
Method Writing
Avoid Being a One-Trick Writer
Pen vs Keyboard
Try Feeling Instead of Thinking
Headline Goes Here
Microwave Headlines
Sharing Your Work
Selling Your Work
What Do You Mean, “Work on My Craft”?
Time Yourself
MUST. WRITE. FASTER. OR. ME. DIE.
Breaking Good
Go Out On a High
Working Early vs Working Late
Step Away From the Screen
The All-Is-Lost Moment(s)
You Suck at Writing Headlines!
Turn Insecurity Into Inspiration
To Make Better Ads, Stop Looking at Ads
It’s Only Advertising
Create Just for You


about the author

Dan Nelken is an active advertising creative who works on the world's biggest brands and up-and-coming start-ups. His work has appeared in award shows nationally, internationally, and on his mother's fridge.

He's spent over 15 years winging the creative process and is now dedicating his life to understanding it, so he can help creative companies and people think faster and healthier (and that includes himself).


salespage
https://www.amazon.com/dp/177778350X/

download
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[imjuanita]

Thanks for the share, reps added

[discomix]

Thanks mate

[GordonShumway]

Thanks for the share. Always like to read high quality Copywriting insights from people that are in the trenches doing the work everyday.

Cheers,

G.S.

[midnite1200]

thanks for this valuable share! surprisingly good...
thanks again!