[GET] Assorted.marketing.and.advertising.books

[golden_plaza]

Descriptions:



Al Ries and Jack Trout-- Marketing Warfare.epub:

Marketing is war. The companies have to fight for customers and against
each other. Thus the rules of military combat are fully applicable, Ries
and Trout insist. That is why they use the ideas of the best military
strategist ever known - Karl von Clausewitz - to show how to win a
marketing war. And it seems pretty simple. However, only at first
glance.

The authors give to a business strategist a set of tools to assess
the position and the situation on the ground (which is minds of the
actual and prospect clients) in accordance with two basic military
principles:

• the principle of force: more money
  and human resources always come over less money and human resources
• the superiority of the defense: defensive strategy demands less money
  and resources to win the marketing combat. (from Dealoz).
  
  

Al Ries and Jack Trout-- The 22 Immutable Laws of Marketing.pdf:

As Al Ries and Jack Trout note, you can build an impressive airplane,
but it will never leave the ground if you ignore the laws of physics,
especially gravity. Why then, they ask, shouldn't there also be laws of
marketing that must be followed to launch and maintain winning brands?
In The 22 Immutable Laws of Marketing, Ries and Trout offer a
compendium of twenty-two innovative rules for understanding and
succeeding in the international marketplace. From the Law of Leadership,
to The Law of the Category, to The Law of the Mind, these valuable
insights stand the test of time and present a clear path to successful
products. Violate them at your own risk. (Goodreads)



Claude Hopkins-- Scientific Advertising.pdf:

Scientific Advertising is an important work on advertising
from the early 20th century and is still used today by those learning
the basics and more advanced parts of the advertising field. The author,
Claude C. Hopkins, is well known as the father of modern advertising
techniques, and this book has been widely used by students of
advertising and marketing. This book covers many important aspects of
advertising including how advertising laws are established, mail order
advertising, headlines, psychology, strategy, budgeting, and more
advanced subjects like negative advertising and how to test an
advertising campaign. (Goodreads)



Matt Haig-- Brand Failures.pdf:

It's not just smaller, lesser-known companies that have launched dud
brands. On the contrary, most of the world's global giants have launched
new products that have flopped - spectacularly and at great cost. Haig
organizes these 100 "failures" into ten types which include classic
failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless
cigarettes), extension failures (e.g. Harley Davidson perfume), culture
failures (e.g., Kellogs in India), and technology failures (e.g.,
Pets.com). (Goodreads)



Monique Reece-- Real-Time Marketing for Business Growth.pdf:

Your Hands-On Guide for Creating Continuous, Profitable Growth Use the proven, six-step Marketing Process to:

• Create a marketing plan with execution built in to the process.
• Accurately predict the ROI of marketing and sales to improve results.
• Integrate marketing best practices with new social media
  breakthroughs.
• Improve customer experience and customer lifetime
  value.
• Refine your brand and positioning to create a competitive
  advantage.
• Update strategy in real time to respond to changing
  market conditions.
• Create a culture that thrives on accountability,
  execution, and winning. (Goodreads)
  
  

Robert Updegraff-- Obvious Adams.pdf:

Obvious Adams: The Story of a Successful Business Man, originally published in the Saturday Evening Post
in 1916, is a classic story of a businessman in the field of
advertising and his journey to business success. It is a story which has
led individuals with business ideas to garner great success in the
world of business and in their professions. This Robert Updegraff
classic is often used in business schools and by individuals studying
entrepreneurship, advertising, and business. (Goodreads)



Vance Packard-- The Hidden Persuaders.pdf:

Originally published in 1957, The Hidden Persuaders is Vance
Packard’s pioneering and prescient work revealing how advertisers use
psychological methods to tap into our unconscious desires in order to
"persuade" us to buy the products they are selling.

A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders
was the first book to expose the hidden world of “motivation
research,” the psychological technique that advertisers use to probe our
minds in order to control our actions as consumers. Through analysis of
products, political campaigns and television programs of the 1950s,
Packard shows how the insidious manipulation practices that have come to
dominate today’s corporate-driven world began. Featuring an
introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising. (Goodreads)



Winston Fletcher-- Advertising - A Very Short Introduction.pdf:

John Wanamaker famously observed that "half the money I spend on
advertising is wasted; the trouble is, I don't know which half." Indeed,
though advertising is pervasive in our society, how it works (if and
when it works) is not a question most of us can answer. In this Very
ShortIntroduction, Winston Fletcher, a seasoned advertising veteran with
extensive inside knowledge, offers an illuminating look at this
billion-dollar business, dispelling some of the myths and
misunderstandings surrounding the industry. Fletcher offers a short
history of advertising and explains how the industry works and how each
of the parties--the advertisers, the media, and the agencies--contribute
to the process. He also looks at the financial side of advertising and
asks how today's Wanamakers know if they have been successful, or
whether their money has in fact been wasted. The book concludes with a
discussion of controversial and unacceptable areas of advertising, such
as advertising aimed at children and the promotion of products such as
cigarettes and alcohol. (Goodreads)



Other books in this upload:

Alexander Hiam-- Marketing for Dummies.pdf

Eugene Schwartz-- Breakthrough Advertising.pdf

Jon Steel-- Truth, Lies, and Advertising.pdf

Joseph Sugarman-- Advertising Secrets of the Written Word.pdf

Seth Godin-- All Marketers are Liars.epub

Walter Dill Scott-- Psychology of Advertising.pdf

Guerrilla marketing:

Jay Conrad Levinson-- Guerrilla Marketing Ebook.pdf

Jay Conrad Levinson-- Guerrilla Marketing Explained.pdf

Jay Conrad Levinson-- The Best of Guerrilla Marketing.epub

Margolis and Garrigan-- Guerrilla Marketing for Dummies.pdf

Long-Lost Marketing Secrets:

41 Great Ads and What Made Them Great.pdf

72 Master Letters and What Made Them Pay.pdf

82 Ad Writing Rules.pdf

Masters of Copy Writing.pdf

Tested Sentences That Sell.pdf

Code:

http://[Reported by Members as premium hosting that SUCK! Use MEDIAFIRE :) !!!]/7cfJt/Assorted-marketing-and-advertising-books.rar

[Prx]

Hey nice share just a shame your sharing with a premium link!

[yardyblues]

Please share a mirror download link

[blackhatspidy]

thank you golden_plaza...nice share +5 rep :)

[gladiroz]

nice share of some interesting books, +5 rep ;)