[GET] A Salty Marketing Lesson - How To Sell Salt For 50 Dollars A Pound

[NonConformer]

(07-02-2016 07:40 AM)darktangent Wrote:  Hi NonConformer,

I hope you reply to my post, it would be an honor to me. I look to you as a mentor. One which helps without any paybacks.

Following your advice, i have stopped downloading every WSO and every other product and spent some time on classic courses. I have read through the 4 books you referred. I would accept that i have not read through them completely, but I have read enough from them to give me a basic understanding.

Now, I would write the issue. I am confused. Whenever i try to learn more about copy, my mind pulls me back with the logic that I need to have a product first and then work on copy. When i start working on a product ( I am a software engineer, well versed with a lot of online technologies) I get afraid of the competition out there and my limited copy skills.

As a mentor, I would like to ask you which path should I follow. Traffic generation is not a big deal, there is a lot of data available on this forum. So the next step is product creation and copy writing. So should I write a product first, decide upon its features and then write a copy for it? Should I work as an affilite and master my copy skills first and then move on to product creation?

I would be obliged, Thanks

Neither...

You should find out if there's actually a market/demand for your "potential" product before you even think about wasting any time, resources or funding on creating the product or writing the copy.

I've met way too many people who think they have a great idea and jump on it blindly only to later find out that they highly underestimated the market for their "great" idea. Great ideas are a dime a dozen. I can sit here all day long and come up with idea after idea after idea for all kinds of products... whether they would make any money is a whole different story.

As for product development and copy - there is no set format to follow, everyone is different. I like to have a LOT of compiled research and then focus on writing (or outsourcing) much of the copy before the product exists. That copy and research compilation is obviously invaluably useful for testing markets, pre-selling, building prospect lists etc, but that's not solely why I do it. If you know there is a market demand available, I think it's easy to create a product based on your copy... simply live up to what you claim in your copy and you'll have a winning product.

Many people fail because they ignore everything I just said. So be careful of the following:

- Assuming things (trying to guess the market)
- Ego (thinking they know it all)
- Looking for gimmicks
- Ignoring the fundamentals
- Performing little to no research (not understanding the market)
- Trying to do everything themselves

I can go on... but you get what I'm saying.

- NC

[NonConformer]

One other thing, which I've mentioned several times on this forum already.

Fear will hold you back. (you need to get a handle on that and fast)

And competition is a good indicator of market demand. (read that again over and over until it sinks in) Obviously there are many other factors to take into consideration, but I'd be much more worried if I didn't see any competition. That's a huge red flag in my eyes. - btw, I think the terms "market saturation" is incredibly over used and most of the people using it are f.uckin' marketing idiots to begin with. :D

[SoloPreneur]

SIR Prof. Dr. NonConformer Just stumbled across this VERY interesting thread, couldn't of come at a better time as I have developed a product that's taken nearly one year to pass the toxicology tests, and get through UK/EU regulatory BS...

During this time I've been getting samples out for feedback, that alone has been one HUMBLING experience, insofar as some of the testimonials from folks have just been well emotional...one lady who used my product which is 100% natural, proved that it worked so well, she told me that she was going to ask her Doctor for a REFUND for the useless prescription medicine that he gave her!

Anyway, your mention of: "Peter Nicholas - From Broke To $30,000 Per Month" ...piqued my interest, so did a search and found it, must say frigging good presentation ...even though this is from 1997 fundamentally perfect for today with all these 'internet/online ONLY marketers'

I have uploaded the two videos, in part 2 video I edited out the second speaker as its basically someone (successfully) selling an import/export program via small classified ads. It sure would be nice if anyone has this complete seminar to just upload the Q&A footage that Peter Nicholas does at the end...

Okay folks here's ya... "Peter Nicholas - From Broke To $30,000 Per Month" download links:

Part 1 video:

Code:

http://www.mediafire.com/download/gl4k4m4tmzzeyii/

Part 2 video:

Code:

http://www.mediafire.com/download/ei47dbm08kyh02k/

[NonConformer]

Solo, I'm not sure where you got the videos you have or how many parts you are cutting out, but the presentation I have is 4 videos. It's been on the torrent project for 2 years now. There was a thread on BBHF that I posted a long time ago with it, but it got deleted. Have no idea who deleted it or why. Jenny posted a new thread in VIP here:
http://bestblackhatforum.com/Thread-VIP-...-Per-Month

Mate, not trying to sell you on VIP, but you really should be a member, much more solid content and shares without all the usual wso bullshit.

All 4 videos are worth watching and the last two have question and answer sessions. Even for the advertising it's worth a watch. It all sparks ideas and direct mail is killer for products like we are talking here... especially with magalogs.

Anyone else reading... this is the overview of the seminar we are talking about:

-----
Peter Nicholas at Peter Sun's 4 day Marketing Super Conference.

Peter Nicholas lost all his money in a clothing manufacturing and mail-order venture. He was living in an apartment with no electricity, holes in the ceiling and a leaky roof. He went to Peter Sun for advice, went away for six months, followed his suggestions and proceeded to rake in as much as $65,000 a day with direct response TV and magazine advertising.

Peter Nicholas has the amazing ability to take an ordinary product (like grass seed) and, through a fresh marketing approach, turn it into something everyone wants to buy in gigantic quantities. And you know what's the most amazing thing of all? It's that in his talk...

Peter revealed all his secrets right there at the conference (including how to find products that could make you a million dollars next year) and he convinced everyone they could do the same thing to make the big dollars!

On this video, Peter Nicholas explains how he created a $50 million business with just two staff and never going to the office before 10am in the morning. In addition, you'll see the specific ad he ran that sold so much grass seed that his competition tried to have him shut down. He'll show you his step by step marketing system to create ongoing streams of income in the direct marketing industry.
----

[darktangent]

>>> His Copy For Canada Green <<<

[SoloPreneur]

@^^ Thanks for the AD for CanadaGreen
I checked out 'Tristar Products' ...Blimey in addition to OZ they got company's here in UK AND the USA!



NC, I'm 99% sure its the same video set you have, yeah its from 4 videos 1.03GB

I just edited out the presentation by the second speaker Micheal as its basically selling an import/export program via small classified ads, very successfully may i add, and you know Micheal sold this biz that was doing 600K PA, (this was mid 90's today's moolah 1.5M!) and the dude who bought the biz did f**k all with it!

BUT ...yeah your right it did spark of ideas... in the form of doing what Micheal was doing in 1997 today, heck I know of a legit guy who was in this biz for 30 years he has an ebook on it, whats stopping someone approaching him for a re-print licence for his ebook and turning it into a hard copy program with other stuff...!?

In fact you could even dry test this idea to see if it works...

Wouldn't do it in the UK right now as sterling is F*****d!

I really like these old courses, much more superior to the GARBAGE pedalled by the Internet MuppetGurooos of today.

Do you have the complete course by any chance?

This is the only thing i can find in regards to the sales page:

Code:

betterbusinessinstitute.com/catalogue/individual_products/marketing_super.htm

Anyway...

[NonConformer]

No, the only thing I saw on him is the videos from that seminar/presentation. I think he just got talked into doing a presentation and then left it at that because I don't see anything else from him.

I don't blame him, I wouldn't show my actual products or services directly to ANY competitive marketers. lol - The only obvious exception to that would be if marketers were my target customer.

You guys reading this and looking at that grass seed ad... these are the types of ads that are in Million Dollar Mailings. These ads are proven winners. There's sales letters, flyers, advertorials, classifieds etc. etc. Pretty sure that ad is in there too.

I hear ya on the guru bullshit. I'm seriously considering starting up a blog just to tell it like it is. This forum (and the net in general) is so full of ridiculous shoddy products that do nothing but waste peoples time... and worse... literally holds them back with faulty information.

This is why I keep telling people to stop chasing after STUPID wso's.

It's like a pill... people want to chase after a quick fix and ignore the side effects.

When that warrior forum finally dies, it will be a great day. Now that freelancer bought it out you can clearly see it went straight to shit... just wish that shit would stop landing on BBHF.

[darktangent]

NonConformer one more thing. How to arrange for such inventory. I want to sell this in country but could not find the bulk suppliers for it. A Google search lands me to Amazon webstore.

Not particular to this product, but any other product. How to find bulk suppliers?

[NonConformer]

Do a DEEP search or hire a researcher to find suppliers (and manufactures) for you. And focus on industry and B2B resources. I also wouldn't be looking for a specific "brand," I'd be looking for industry suppliers in that market. Many suppliers will not disclose brands they work with or supply. Get on the phone and contact some of these places and suppliers and asks for referrals if they don't supply what you need.

I personally don't waste my time sitting on google for hours looking for shit, I give my team instructions on exactly what I want and they go and find it for me. I seriously can't stand digging around search engines, such a waste of time IMO.

[donutmad]

(07-04-2016 09:16 AM)NonConformer Wrote:  No, the only thing I saw on him is the videos from that seminar/presentation. I think he just got talked into doing a presentation and then left it at that because I don't see anything else from him.

I don't blame him, I wouldn't show my actual products or services directly to ANY competitive marketers. lol - The only obvious exception to that would be if marketers were my target customer.

You guys reading this and looking at that grass seed ad... these are the types of ads that are in Million Dollar Mailings. These ads are proven winners. There's sales letters, flyers, advertorials, classifieds etc. etc. Pretty sure that ad is in there too.

I hear ya on the guru bullshit. I'm seriously considering starting up a blog just to tell it like it is. This forum (and the net in general) is so full of ridiculous shoddy products that do nothing but waste peoples time... and worse... literally holds them back with faulty information.

This is why I keep telling people to stop chasing after STUPID wso's.

It's like a pill... people want to chase after a quick fix and ignore the side effects.

When that warrior forum finally dies, it will be a great day. Now that freelancer bought it out you can clearly see it went straight to shit... just wish that shit would stop landing on BBHF.

Have you started a blog yet mate, would love the writing and mentorship from your hand :)?