[GET] 100 Motivators That Propel Your Prospects To Give You Money (And the real reasons WHY PEOPLE BUY)

[Jimmy456]

According to Bob Bly:

Quote:In order to sell your products and services, you have to know why your readers would want to buy them. Knowing the reasons why will help you write really great copy because you are tuning in to the emotions of your readers.

According to Victor Schwab:

Quote:If you will tie up the advantages of your product with what people want to gain, be, do, and save, you will make them want to buy.

Listed in this PDF are the real reasons why people buy.

This is valuable when you want to write copy...that makes people say...SHUT UP AND TAKE MY MONEY ;)



Instructions on how to use this can also be found within the PDF.

Get it here:

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http://www.mediafire.com/file/57vbsc569r9mvjn/100+Motivators+That+Propel+Your+Prospects+To+Give+You+Money.pdf

Below are even more reasons why people buy:

From Bob Bly - Handbook of Copywriting Formulas

1. To make more money – even though it can’t buy happiness
2. To become more comfortable, even a bit more
3. To attract praise – because almost everybody loves it
4. To increase enjoyment – of life, of business, of virtually anything
5. To possess things of beauty – because they nourish the soul
6. To avoid criticism – which nobody wants criticism – which nobody wants a constant need to many people
7. To make their work easier – a constant need to many people
8. To speed up their work – because people know that time is precious
9. To keep up with the Joneses – there are Joneses in everybody’s lives
10. To feel opulent – a rare, but valid reason to make a purchase
11. To look younger – due to the reverence placed upon youthfulness
12. To become more efficient – because efficiency saves time
13. To buy friendship – I didn’t know it’s for sale, but it often is
14. To avoid effort – because nobody loves to work too hard
15. To escape or avoid pain – which is an easy path to making a sale
16. To protect their possessions – because they worked hard to get them
17. To be in style – because few people enjoy being out of style
18. To avoid trouble – because trouble is never a joy
19. To access opportunities – because they open the doors to good things
20. To express love – one of the noblest reasons to make any purchase
21. To be entertained – because entertainment is usually fun
22. To be organized – because order makes lives simpler
23. To feel safe – because security is a basic human need
24. To conserve energy – their own or their planet’s sources of energy
25. To be accepted – because that means security as well as love
26. To save time – because they know time is more valuable than money
27. To become more fit and healthy – seems to me that’s an easy sale
28. To attract the opposite sex – never undermine the power of love
29. To protect their family – tapping into another basic human need
30. To emulate others – because the world is teeming with role models
31. To protect their reputation – because they worked hard to build it
32. To feel superior – which is why status symbols are sought after
33. To be trendy – because they know their friends will notice
34. To be excited – because people need excitement in a humdrum life
35. To communicate better – because they want to be understood
36. To preserve the environment – giving rise to cause-related marketing
37. To satisfy an impulse – a basic reason behind a multitude of purchases
38. To save money – the most important reason to 14% of the population
39. To be cleaner – because unclean often goes with unhealthy and unloved
40. To be popular – because inclusion beats exclusion every time
41. To gratify curiosity – it killed the cat but motivates the sale
42. To satisfy their appetite – because hunger is not a good thing
43. To be individual – because all of us are, and some of us need assurance
44. To escape stress – need I explain?
45. To gain convenience – because simplicity makes life easier
46. To be informed – because it’s no joy to be perceived as ignorant
47. To give to others – another way you can nourish your soul
48. To feel younger – because that equates with vitality and energy
49. To pursue a hobby – because all work and no play etc. etc. etc.
50. To leave a legacy – because that’s a way to live forever
51. To avoid feeling pain – whether physical or emotional

If you don't have Handbook of Copywriting Formulas (by Bob Bly),
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From Victor Schwab - How to Write a Good Advertisement

Better Health:
Greater strength, vigor, endurance. The possibility of longer life.

More Comfort:
Ease. Luxury. Self-indulgences. Convenience.

More Money:
For spending, saving, or giving to others.

More Leisure:
For travel, hobbies, rest, play, self-development, etc.

Greater Popularity:
Through a more attractive personality or through personal accomplishment.

Pride of Accomplishment:
Overcoming obstacles and competition. Desire to “do things well.”

Improved Appearance:
Beauty. Style. Better physical build. Cleanliness.

Business Advancement:
Better job. Success. “Be your own boss.” Reward for merit.

Security in old Age:
Independence. Provision for age or adversity.

Social Advancement:
Moving in better circles. Social acceptance. “Keeping up with the Joneses.”

Praise from Others:
For one’s intelligence, judgment, knowledge, appearance, generosity, or other
evidences of superiority.

Increased Enjoyment:
From entertainment, food, drink, and other physical contacts.

And here is a quick check list of some of the other desires most people want to
achieve:
Be Good Parents
Appreciate Beauty
Have Influence over Others
Be Proud of Their Possessions
Be Sociable, Hospitable
Be Creative
Be Gregarious
Acquire or Collect Things
Express Their Personalities
Be Efficient
Resist Domination by Others
Win Others’ Affection
Satisfy Their Curiosity
Be First in things
Be Up-to-Date
Improve Themselves Mentally
Emulate What Has General Acceptance as Being Admirable
Be Recognized as Authorities

Summing it all up in another convenient form we may (since it is so important)
do it in this way:

People Want to GAIN… (1) Health (2) Time (3) Money (4) Popularity (5)
Improved appearance (6) Security in old age (7) Praise from others (8) Comfort
(9) Leisure (10) Pride of accomplishment (11) Advancement: business, social
(12) Increased enjoyment (13) Self-confidence (14) Personal prestige.

They Want to BE… (1) Good parents (2) Sociable, hospitable (3) Up-to-date (4)
Creative (5) Proud of their possessions (6) Influential over others (7) Gregarious
(8) Efficient (9) "First" in things (10) Recognized as authorities.

They want to DO... (1) Express their personalities (2) Resist domination by others (3) Satisfy their
curiosity (4) Emulate the admirable (5) Appreciate beauty (6) Acquire or collect
things (7) Win others' affection (8) Improve themselves generally.

They Want to SAVE… (1) Time (2) Money (3) Work (4) Discomfort (5) Worry
(6) Doubts (7) Risks (8) Personal embarrassment.

If you will tie up the advantages of your product with what people want to gain,
be, do, and save, you will make them want to buy. And if you will check back
now over the motivating forces just listed, you will realize that Napoleon was not
merely being cynical when he said, "There are two motives to action: self-interest
and fear."

If you don't have - How to Write a Good Advertisement (by Victor Schwab),
Get it here:

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http://www.mediafire.com/file/v2zpa6ksw8qwlxz/How+to+Write+a+Good+Advertisement+-+Victor+Schwab.pdf

From Ca$hvertising:

I call them the Life-Force 8 (LF8 for short). These eight powerful
desires are responsible for more sales than all other human wants combined.
Here they are. Learn them. Use them. Profit from them.

The Life-Force 8

Human beings are biologically programmed with the following eight desires:

1. Survival, enjoyment of life, life extension.
2. Enjoyment of food and beverages.
3. Freedom from fear, pain, and danger.
4. Sexual companionship.
5. Comfortable living conditions.
6. To be superior, winning, keeping up with the Joneses.
7. Care and protection of loved ones.
8. Social approval.

Listen: When you create an advertising appeal based on any of the
The Life-Force 8, you tap into the power of Mother Nature herself. You tap into the
very essence of what makes humans tick. You see, you can’t escape your
desires for the The Life-Force 8. You were born with them, and they’ll be with you
until the day you die.

The Nine Learned (Secondary) Human Wants

Perhaps you read the list of eight primary wants and thought, “Heck,
I want more than just these eight things!” Of course you do.

We have many other wants.

We want to look good, and be healthy, well educated,
effective, and so on. (Don’t you?) These are called secondary, or learned
wants, and nine have been identified:

1. To be informed.
2. Curiosity.
3. Cleanliness of body and surroundings.
4. Efficiency.
5. Convenience.
6. Dependability/quality.
7. Expression of beauty and style.
8. Economy/profit.
9. Bargains.

If you don't have - Ca$hvertising,
Get it here:

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Code:

http://www.mediafire.com/file/5zq6d3x3w35ab1v/Ca%24hvertising.pdf

REP if you find this useful.

[Red eye]

Awesome share jimmy456
Thank you kindly
Reps

[abovebelow33]

Thanks. Victor Schwab link is down.

[tonny]

+Max Reps Added

[Jimmy456]

(05-29-2019 03:18 AM)abovebelow33 Wrote:  Thanks. Victor Schwab link is down.

Here you go:

Magic Button :

Code:

https://www52.zippyshare.com/v/MmzadD3V/file.html

(I renamed the file)

[jagsweb67]

Great Share

thanks

repped

[Adman1948]

Thanks for the awesome share!

[GMAN100]

MANY THANKS FOR THIS FABULOUS SHARE
reps added

[actionguy]

Reps added and great shares!

[Jimmy456]

You are all welcome :)

Hope you guys actually use it, not just collect info :P