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12-09-2011, 11:36 AM (This post was last modified: 12-09-2011 11:37 AM by warrior100.)
Post: #1
Dan Kennedy - Rich Coach Day [5 DVD]
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The 10 Blueprints of the Coaching Business

Fact is, almost all of today's info-businesses have at least some coaching; many have several different coaching products, programs or tiers. The reasons are simple: customers want and value coaching, and it can be the most profitable part of the business. Whether you are in the business of coaching aspiring collegiate and pro baseball players or men experiencing difficulty meeting women or business owners on marketing or executives on hiring (we have successful Members doing all those things) - in virtually any and every target market there are people receptive to the ideas of group or one-on-one coaching; in every topic, subject, skill or interest category, there is opportunity to provide coaching. This is the ultimate leverage of the most valuable assets you develop through info-marketing: your positioning as expert, trusted advisor, 'guru,' someone who cares about your customers' achieving their goals; your relationship with your customers; and customers who've embraced your ideas and want to go further with them.

In your particular info-business, you may get to coaching early or late; as front-end or back-end; by direct sale or through ascension; at one or tiered or varied price points - but you will almost certainly need and want to go there....so you might as well choose from and use the Blueprints proven to yield the best results and highest profits - which is exactly what you will get and take away from 'Rich Coach Day.'

Quote:Here are a few of the things you'll discover at Rich Coach Day...
* Why you needn't question your ability to coach: it's not about being the infallible Answer Man!
* The 5 key reasons people want and buy coaching and how to align what you offer with these surprisingly complex motivations
* How to design, sell and deliver Coaching that satisfies different needs and interests of different people with a single program
* How to decide on the best "deliverables" for your customers - and for you
* How to avoid building a trap for yourself, that you'll hate even when successful
* Key mistakes NOT to make from the beginning - or, how to "unwind" from them if you do
* How to make the smartest fee/price decisions
* How to present the price for Coaching programs and services most persuasively
* Shortcuts to selling Coaching; to filling groups quickly
* Pros, cons and tips re. doing it all yourself or involving others in delivery
* Options for financing big-ticket coaching purchases
* And, of course...The 10 Coaching Business Blueprints...

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