Content Marketing Fundamentals Videos with transcripts-lynda tutorials

[kumarandsn]

In today's business world, great Content Marketing makes all of the difference. It's hard to break through in the multi-channel, multi-device world that we live in today. Gone are the days where a customer's first contact with your company was through a sales person. Today, your customers are doing their own research, online, without you. And Content Marketing ensures that you're getting heard through the noise and creating a lasting relationship with your buyer. And that's what this course is all about.

My name is Dayna Rothman and I work on the front lines of Content Marketing. I am head of Content Marketing for Marketo, a leading marketing-automation software company in Silicon Valley, and author of Lead Generation for Dummies. In this course, I want to share with you the fundementals of Content Marketing. I'll talk about creating your content plan, how to go about actually creating your content, how to promote your content across multiple channels, and how to measure it for success. Content Marketing is critical for modern business survival and, if you do it right, you'll not only grow your business but you'll also become a trusted thought leader in your space.

So let's go ahead and get started.

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