Advertiser Identity Verification 2.0 in Google Ads: How an Ordinary Affiliate Can Pass Advertiser Check

[Yeezypay]

It is likely that many affiliates, not only from grayhat but also whitehat verticals, have at least once seen the red banner at the top of the Google Ads campaign cabinet, where the demanding source requires them to pass advertiser verification. Google is tightening the screws even further for the affiliate marketing industry. We are talking about a large-scale update to the verification procedures, which the PPC community has already dubbed "Identity Verification 2.0."



Now, in most cases, it is not enough for the platform to simply see a scan of the passport or driver's license of the ad account owner. The system wants to know how the business advertising the product or service is structured internally, who produces this product, and on what basis it is even being advertised from that account.

For a media buyer or a solo affiliate who runs traffic to gray verticals, this sounds like a death sentence. Already, some affiliates are describing situations online where, even after submitting a complete package of documents confirming that the advertisement is being shown legally, Google Ads demands even more proofs. Moreover, if verification is not passed within the set deadline, the account may be blocked altogether without the possibility of restoration. Today, the YeezyPay team, a trusted Google Ads agency account rental service, proposes to figure out why this is happening and whether there are real ways to bypass this wall.

Google is trying to end advertiser anonymity, imposing a "new sincerity"

Previously, the verification process was a formality. Affiliates simply sent ready-made dropper documents, generated or borrowed from open sources, added the address of any real existing business to the landing page, confirmed the payment profile, and continued to run traffic. Now, Google has implemented a multi-level Advertiser Identity Verification system, which goes hand-in-hand with Business Operations Verification, taking a course towards total transparency.



The search giant states that the main goal of these verifications is for the user to see the name of the final advertiser and understand who they are paying money to, and indeed, at whose expense all this marketing "banquet" is happening. Accordingly, affiliates and simple webmasters who run traffic to gambling, crypto/forex, nutra, and other grayhat offers, using pre-landers, white pages, WebView apps, and other cloaking methods, automatically fall into the category of non-transparent businesses. In short, they clearly do not comply with the updated requirements.

Google requires company registration documents and evidence of business operations. And what kind of business operations can an affiliate have who is simply reselling traffic, and is doing so while pushing the boundaries of the geo's laws and the advertising platform's rules? This is precisely where the main conflict between the new policy and old working methods lies.

Why Google Ads Agency Accounts Are an Effective Tool for Verification Issues

It would be dishonest to claim that linking a self-registered Gmail account to even the most trusted agency cabinet in today's reality is a "magic bullet" that saves you from everything. But in most cases, it is precisely thanks to agency accounts that campaigns and farmed accounts of top media buying teams survive longer, specifically because of the trust placed in the agency accounts they rent.
The logic of many affiliates is based on the mistaken belief that if they connect to an agency account, everything is verified there, meaning they won't be bothered, even if they run gray traffic. This is a dangerous misconception. Yes, the agency providing access passes its own level of KYC verification.



The payment profiles of YeezyPay agency accounts are already confirmed, the transaction history is clean, and Google sees that the money comes from a legal, white-hat company. This solves a huge number of payment-related problems. The webmaster genuinely eliminates the risk of getting banned for suspicious activity during the card linkage stage, as YeezyPay takes on all financial validation and ensures a "clean" flow of funds. However, this does not mean that the media buyer or solo affiliate can do nothing at all and run traffic to anything without cloaking, maxing out the daily spend. The fact is, Google now clearly separates the concepts of "who pays" and "who advertises." In our case, the payer is the agency, and the advertiser is the webmaster himself.



Verification Triggers That Cause Google to Demand Tons of Documents

In practice, problems with advertiser verification arise when the system requests confirmation of the business model. This usually does not happen immediately after account creation, but only after certain triggers are detected. Algorithms have gotten better at determining when an advertiser is trying to launch campaigns in a risky niche. For example, the affiliate starts actively scaling campaigns for sweepstakes or nutra. Or the system detects a discrepancy between the white page and the actual offer, bypassing the cloaking with a so-called headless browser.

As soon as the risk score increases, a requirement to pass Business Operations Verification arrives. Here, Google will ask about the connection to the advertised brand. If the affiliate is not the owner of the offer (and in 99% of cases, they are not), they will have to provide a contract with the manufacturer, a license agreement, and any other documents requested by the manual moderation team. A regular affiliate link and screenshots from the affiliate network are not considered weighty evidence by Google. They need signed agreements, real legal addresses, and other bureaucratic history, up to the coincidence of the name of the business owner and the domain owner where the landing page is deployed.



Affiliates who run traffic to crypto offers, masking them as an educational program and embedding affiliate links in PDF documents with step-by-step guides, might object. They might ask, isn't such a white-hat approach sufficient not to trigger the algorithm for advertiser verification? This also applies to those who run UAC (Universal App Campaigns) via applications with placeholders (stubs). But Google can request documents not only because of the content being promoted in the campaign. The request to pass advertiser verification can also arrive due to:

- High-risk geos (e.g., IN, PK, ID, BR, NG)
- Instantaneous setting of an abnormally large daily spend
- Sharp jumps in the number of conversions
- Suspicious domain patterns
- Repeating domains that have "popped up" frequently before
- Too young domains
- Minimal suspicions of cloaking signs in the campaign (regardless of whether it's light or complex)
- Blacklists of BINs or payment-risk
- Abnormal speed of campaign scaling

In this case, working through reliable infrastructure becomes critically important. By using trusted agency accounts from YeezyPay, the affiliate gains access to a "buffer zone." Accounts created within a powerful MCC (Manager Account) with a good history are less likely to trigger verification at the start. This provides time to spend the budget, collect data, and test the funnel before Google starts asking uncomfortable questions. This is not immunity, but it is a valuable time advantage. Moreover, even if such a request arrives, the YeezyPay service team takes over all communication with Google Ads moderators. Also, if the account is unequivocally blocked or the Business Operations Verification situation reaches a deadlock, the affiliate can transfer the balance to a new account within YeezyPay and continue running traffic.

Ad Transparency as the New Norm

The transparency policy exacerbates the situation. Google wants to show the user the Legal Name of the advertiser.



If the affiliate operates as a private individual without registering as a sole proprietor or a company of any management form, they have nothing to show except a passport scan and a tax ID number. Grayhat affiliates cannot provide registration documents, simply because their activity formally does not exist in the legal field of the country they are running traffic to. The system considers such accounts anonymous, and with every update to the requirements, there is less and less room for anonyms in the Google Ads auction. Even if the enterprise exists in reality, it is unlikely that an affiliate network or a direct advertiser of an online casino, crypto platform, or manufacturer of questionable dietary supplements will enter into an official contract with the affiliate.

The result is a vicious circle: no documents — no verification — no impressions. In such a situation, there are two solutions:

- Mimicry as a white-hat business by finding droppers, which is quite unsafe.
- Using trusted agency accounts in combination with at least indirect compliance with the advertising platform's rules.

In any case, a legend must be prepared even before launch. The white page, main page, or app should look not like a temporary low-quality placeholder, but like a fully functional website with a privacy policy, contacts, and, preferably, a feedback form.

The Survival Algorithm



It is important to understand exactly what signals compel Google to demand documents. Usually, it is a combination of factors. First, there is the vertical itself. Crypto and finance, sweepstakes, fake and low-quality e-commerce, etc., will always be under scrutiny. Second, the account behavior. Sharp jumps in budget or the simultaneous addition of a bunch of grayhat keywords to a new account look suspicious, even if it is linked to a super-trusted MCC. Third, the quality of technical settings. Using cheap domains, poor cloaking that allows Google bots to pass through to the real landing page—all of this accelerates the arrival of the verification request.

YeezyPay managers help resolve moderation issues, often pointing out exactly where the affiliates might have made a mistake in campaign settings. This can help avoid unnecessary triggers and rejections right from the start. In disputed situations, the service's support team, relying on its own experience of thousands of dialogues with Google Ads moderators, will correctly file an appeal and share insights on extending the life of the campaign and the account itself. Thus, the affiliate does not have to be left alone with the support bot, waiting for an answer for several days in proud isolation.

So, what to do in the end?

Undoubtedly, having a real business with all contracts and licenses is the most reliable, but complex path. Registering a company in a loyal jurisdiction (e.g., UK or US LLC) provides real documents that can satisfy Google, but, as the practice of some advertisers shows, even this approach does not guarantee a 100% probability of passing verification.

Therefore, the optimal solution for affiliates remains the so-called "division of responsibilities" between the affiliate and the trusted agency account rental service, combined with the highest quality preparation of creatives and other consumables. For example, if the affiliate runs traffic to e-commerce, it is worth presenting it as if the advertisement is being run on behalf of a reseller. If the white page or landing page cannot withstand automatic and manual verification, even the most trusted account will not save it.

The agency's trust protects the payments and the account structure, but the content and business model are the responsibility of the one who creates the entire marketing funnel, using various consumables (domains, the same landers/pre-landers, applications, cloaking). The agency account rental service covers the technical and financial aspects, as well as resolving disputed situations with Google Ads moderators. YeezyPay managers can even explain to live moderators why an unlicensed casino is being advertised from the account, but it is unlikely that anyone can explain this to the soulless algorithm.

Conclusion

Practice shows that the "I am an agency client" model continues to work in 70-80% of cases if you are not too arrogant. If you don't use overly aggressive creatives, add grayhat keywords to the campaign gradually, at least indirectly comply with the content requirements on the landing page, and maintain a moderate pace of scaling, Google may leave the advertiser alone for a long time, satisfied with the trust of the agency account. The main mistake of beginners is thinking that verification is requested upon account creation. But, unfortunately, now it is requested upon activity. The more suspicious this activity is, the faster the verification request will arrive.

Passing Advertiser Verification with a passport drawn in Photoshop or Nana Banana Pro is now practically impossible. Google's AI analyzes even the metadata of images. Therefore, the market is moving towards professionalization. Working through quality infrastructure allows you to relieve yourself of a huge part of the technical pain associated with billing and trust, but the fundamental task of legalizing your "advertising face" will still have to be solved comprehensively. Agency accounts with increased trust, which can be rented through the YeezyPay service, even under conditions of constant tightening of the advertising platform's rules, make it possible to launch campaigns without unnecessary worries, including in grayhat verticals.

Ignoring Google's new requirements is becoming more difficult, the deadlines for passing verification are strict—they usually give 30 days, after which impressions stop. Prepare in advance, because in this game, the winner is the one who has more trust and more reliable partners from the start.