5 Features That Make A Great Landing Page

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Nothing beats an effective landing page when it comes to increasing
your conversion rates. Starting off here for novice marketers, landing
pages shouldn’t be confused with home-pages, which serve as the starting
pointing for visitors to your website. A landing page is both the first
stop and final destination. Once visitors arrive at the landing page
via a link or ad, they shouldn’t ever have to leave, except only to move
through the sales conversion process that the landing page is designed
to drive. This one page should contain everything needed to take action
you want – whether it be to make a purchase, opt in to email, read
content, supply information, or whatever your campaign objectives may
be. However, not all landing pages are created equal. Some deliver and
some fall flat on their face.
Here are 5 features that can help you develop a kickass landing page:

1. Information That Is Focus In A Tight Manner –
Effective landing pages supply detailed information only about the
specific product or service that generated enough interest to make the
user want to pay a visit in the first place. They don’t attempt to sell a
whole catalog of products or boast about your company. Your copy should
be crafted in a manner to give your prospect a reason to take action or
convert and address any obstacles or objections to doing so. It should
also include ample keywords to improve your SEO. Keep it simple, with a
single message in an easy to read designed format.

2. Clear Call To Action – A landing page has 1
purpose: to make someone do something. If it doesn’t produce the desired
action, it’s a failure (or learning experience IMO). Make it easy for
visitors to act by using a clearly labeled, highly visible call to
action, such as a clickable button. (Research shows that red works the
best!).

3. 1 Page Display With Critical Elements Above The Fold
– Single page or not, all main information and the call to action
should be visible “above the fold”, or without the need for scrolling
down. That’s where users spend the majority of their time.

4. Irresistible Headline – Research has show that
typical readers spend only 2 seconds reading a headline. That means
there is little time to spare. Keep words and phrases consistent with
those used on the original link, so visitors don’t waste a millisecond
wondering if they’ve landed in the right place.

5. Self-Segmentation – Invite landing page visitors
to identify their interests around products, or their characteristics,
such as whether they are a smaller medium business or a large
enterprise, or what industry they work in. Then, provide a dedicated set
of next steps based on this segmentation, designed to convert them in a
customized path.