10 Essential Digital Business Skills you have to have

[Lumos]

From the teacher of a Udemy course, John Colley.

Text excerpt from below the 8 minute video:

Quote:Are you 10/10? and why they are important!
If you are a Digital Entrepreneur of any kind the good news is that your business opportunity has never been more favourable.
The bad news is that if you don't "skill up" you will fail.
Its as simple as that.
You will be the in a fencing match with both hands tied behind your back
Can you score 10 out of 10?

Let me explain what these skills are and challenge you to score yourself out of 10 on each of them.
Then I will explain why they are important.

The 10 ESSENTIAL skills are:
1. Content Creation
2. Brand Creation
3. Product Creation
4. Content Marketing
5. Traffic Strategy
6. Channel Strategy
7. Lead Generation
8. Funnel Creation
9. Email Campaign Creation
10. Social Community Engagement

Perhaps this info may be useful for some folks here.

[amaire]

Appreciate the share, I have been on this journey for some time and was just looking at digital marketing and REAL skills needed to make it. Good video. The truth is that most people on this forum should know most of these skills from all these shares here.

I have followed John Colley and am part of some of his courses. He has been doing this for a long time and he has some good insights and even rates himself (62/100). One of the most important things he says is...

"No, I am not an expert at everything but I am aware of what I need to be good at and I am working hard to achieve that...I am also aware that I don't need to be an expert at everything but only to know that 20% of the subject area to achieve 80% of the results."

Code:

https://www.udemy.com/user/johncolley/

That is why they speak of the T-shaped marketer.



If you have a good understanding of a lot of different digital marketing concepts, then when one tactic doesn’t work, you’ll know how to leverage others. With marketing, you have to work across channels. In other words, your paid ads affect your landing pages. Your email marketing affects your conversions. Your landing pages affect your paid ads. Your SEO affects your conversion optimization. Your SEO also affects your social media marketing and vice versa

Code:

https://www.singlegrain.com/marketing/why-t-shaped-marketers-make-millions-and-most-specialists-dont/

Break down the path and figure out what you need to do to get there. Digital Marketing is one way that you can work for a company and do it remotely. Learn any of these skills and you can be working remotely for a company while still being able to do your own thing if you wanted to.

[RegaLives]

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TEAM WORK always bring greater awareness to the table
thank you both VIP FOR OUTSTANDING SHARE!!!

[IntellectAd]

(10-20-2018 05:56 AM)amaire Wrote:  Appreciate the share, I have been on this journey for some time and was just looking at digital marketing and REAL skills needed to make it. Good video. The truth is that most people on this forum should know most of these skills from all these shares here.

I have followed John Colley and am part of some of his courses. He has been doing this for a long time and he has some good insights and even rates himself (62/100). One of the most important things he says is...

"No, I am not an expert at everything but I am aware of what I need to be good at and I am working hard to achieve that...I am also aware that I don't need to be an expert at everything but only to know that 20% of the subject area to achieve 80% of the results."

Code:

https://www.udemy.com/user/johncolley/

That is why they speak of the T-shaped marketer.



If you have a good understanding of a lot of different digital marketing concepts, then when one tactic doesn’t work, you’ll know how to leverage others. With marketing, you have to work across channels. In other words, your paid ads affect your landing pages. Your email marketing affects your conversions. Your landing pages affect your paid ads. Your SEO affects your conversion optimization. Your SEO also affects your social media marketing and vice versa

Code:

https://www.singlegrain.com/marketing/why-t-shaped-marketers-make-millions-and-most-specialists-dont/

Break down the path and figure out what you need to do to get there. Digital Marketing is one way that you can work for a company and do it remotely. Learn any of these skills and you can be working remotely for a company while still being able to do your own thing if you wanted to.

Thank you for beautifully explained infographics. Yes, Its really important to have these skills in today digital world

[IntellectAd]

(10-20-2018 05:56 AM)amaire Wrote:  Appreciate the share, I have been on this journey for some time and was just looking at digital marketing and REAL skills needed to make it. Good video. The truth is that most people on this forum should know most of these skills from all these shares here.

I have followed John Colley and am part of some of his courses. He has been doing this for a long time and he has some good insights and even rates himself (62/100). One of the most important things he says is...

"No, I am not an expert at everything but I am aware of what I need to be good at and I am working hard to achieve that...I am also aware that I don't need to be an expert at everything but only to know that 20% of the subject area to achieve 80% of the results."

Code:

https://www.udemy.com/user/johncolley/

That is why they speak of the T-shaped marketer.



If you have a good understanding of a lot of different digital marketing concepts, then when one tactic doesn’t work, you’ll know how to leverage others. With marketing, you have to work across channels. In other words, your paid ads affect your landing pages. Your email marketing affects your conversions. Your landing pages affect your paid ads. Your SEO affects your conversion optimization. Your SEO also affects your social media marketing and vice versa

Code:

https://www.singlegrain.com/marketing/why-t-shaped-marketers-make-millions-and-most-specialists-dont/

Break down the path and figure out what you need to do to get there. Digital Marketing is one way that you can work for a company and do it remotely. Learn any of these skills and you can be working remotely for a company while still being able to do your own thing if you wanted to.

Thank you for beautifully explained infographics. Yes, Its really important to have these skills in today digital world