[GET] 100 Great Marketing Ideas From Leading Companies From Around The World

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*The best marketing ideas, from the best companies, in one book.

*Designed to be a stimulating and fast read for anyone looking for inspiration and new ideas.


*Part of a series ('100 Great Ideas') of mass business books published
by Marshall Cavendish, designed to appeal to a very broad audience.


Are you looking for a great idea or some inspiration to make your
marketing more effective and cutting edge? This book contains 100 great
marketing ideas, extracted from the world's best companies. Ideas
provide the fuel for individuals and companies to create value and
success. Indeed the power of ideas can even exceed the power of money.
One simple idea can be the catalyst to move markets, inspire colleagues
and employees, and capture the hearts and imaginations of customers.
This book can be that very catalyst. Each marketing idea is succinctly
described and is followed by advice on how it can be applied to the
reader's own business situation. A simple but potentially powerful book
for anyone seeking new inspiration and that killer application.

Jim Blythe is a reader in marketing at Plymouth Business School and a
visiting professor at Ecole Superieur du Commerce de Bretagne, Brest. He
has written 12 books and worked in marketing consultancy.

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