Hacking Pinterest to Increase Local Traffic

[dlane1987]

In late November, Pinterest announced that they were launching a service named "Place Pins", where content can published then laid out on a map. A nod to Foursquare's functionality when it comes to building interactive city guides,
Pinterest is looking to capitalize on their engaged and highly visual
audience to develop beautiful, user-generated journeys within
localities.



While SoLoMo (Social, Local, Mobile) has been on the lips – and
sometimes in the backs of throats – of marketers for the last couple
years, platforms like Pinterest are finally realizing how to create a
marketing niche than either hasn't existed or has performed poorly in
the past. With more than 75 percent of Pinterest's traffic coming from mobile, they are in an obvious position to raise the standard when it comes to SoLoMo.

As social, local, and mobile all continue to propel SEO in a new and
exciting direction, don't be surprised to see search engines begin to
index, parse, and take into consideration these maps. They are, after
all, beneath the bells and whistles, an incredible directory of what
users consider relevant, popular and experientially sound. As search
algorithms evolve, social signals in all shapes and sizes will
undoubtedly begin to replace the current weight distribution of ranking
indicators – especially with alternative search engines like Yandex doing away with links altogether.
Source:http://searchenginewatch.com/article/2319419/6-Ways-to-Accelerate-Your-Local-SEO-Success-in-2014