[GET KEYWORD Strategy In-DEpth [2014]

[LeechURLife]

Keywords are the crucial foundation for online marketing efforts, and in
this course, author Matt Bailey shows how you best structure search
engine optimization and pay-per-click plans around the insights you
glean from keyword research.
He helps you explore the sources for keywords and build a keyword list
with research and management tools like Raven Tools, Moz, SEMrush, and
Wordtracker. He shows you how to filter and interpret keyword data,
observe trends, and better understand the searcher's intent, and how to
develop an informed strategy and implement keywords throughout your site
for maximum searchability. Matt also covers how to apply your keyword
insights to Google AdWords campaigns and measure the results of your SEO
and AdWords efforts.

Topics include:

Understanding how keywords work
Using long-tail keywords, phrase patterns, and plurals
Organizing keyword data with a keyword spreadsheet
Interpreting data and discovering searcher intent
Measuring keyword competitiveness and brand impact
Examining keyword demand and keyword trends
Applying keywords to your website for maximum searchability
Creating effective PPC ads based on keywords
Understanding PPC bidding strategies to avoid costly mistakes
Measuring results so you can further prioritize marketing efforts

1. Introduction
   
   
   
   
   
   1. 
      Welcome
      
      
      
      
      
      
      
      
2. 1. Mine the Rich Resources of Keywords
   
   
   
   
   
   1. 
      What are keywords?
      
   2. 
      The implications of keywords
      
   3. 
      How can we use keywords?
      
   4. 
      Find keyword research resources
      
   5. 
      View the keyword universe
      
   6. 
      Read keyword data effectively
      
      
      
      
      
      
      
3. 2. Managing Keyword Data for Maximum Insights
   
   
   
   
   
   1. 
      Creating a keyword spreadsheet
      
   2. 
      Find initial keywords
      
   3. 
      Utilize the "long tail"
      
   4. 
      Find phrase patterns
      
   5. 
      Organize by prefix and suffix
      
   6. 
      Search for synonyms
      
   7. 
      Plan for plurals
      
   8. 
      Develop your keyword spreadsheet
      
      
      
      
      
      
      
4. 3. Find Searcher Intent from Keyword Searches
   
   
   
   
   
   1. 
      Find searcher intent
      
   2. 
      Measure brand impact
      
   3. 
      Research demand patterns
      
   4. 
      Assess the "right" searcher
      
   5. 
      Assess competitive data
      
   6. 
      Measure keyword competitiveness
      
   7. 
      Measure the competitive environment
      
      
      
      
      
      
      
5. 4. Adding Three-Dimensional Keyword Data
   
   
   
   
   
   1. 
      Intersect keyword demand and keyword trends
      
   2. 
      Apply tools for finding keyword search trends
      
   3. 
      Compare keyword trends
      
   4. 
      Asking why
      
   5. 
      Articulating strategy
      
   6. 
      Organizing keyword data with your additional data
      
      
      
      
      
      
      
6. 5. Using Keyword Management Tools
   
   
   
   
   
   1. 
      Introduction to keyword research software and options
      
   2. 
      Raven tools
      
   3. 
      Moz
      
   4. 
      SEMrush
      
   5. 
      Keyword Discovery
      
      
      
      
      
      
      
7. 6. Apply Keywords to Your Website
   
   
   
   
   
   1. 
      Familiarize yourself with the page title
      
   2. 
      See how the page title is used
      
   3. 
      Evaluate your page title options
      
   4. 
      Understand page structure
      
   5. 
      How to utilize page structures to your advantage
      
   6. 
      Keep the reader's attention with better page structure
      
   7. 
      Converge strategies of structure, scanning, and spiders
      
   8. 
      Implement keywords throughout your content
      
   9. 
      Integrate keywords within your website
      
   10. 
       Consider alt attributes and title attributes
       
   11. 
       Review your navigation for keywords
       
   12. 
       Test your navigation for usefulness and understandability
       
       
       
       
       
       
       
8. 7. Apply Keywords to Your PPC Campaign
   
   
   
   
   
   1. 
      Create effective ads
      
   2. 
      Learn keyword-based bidding strategies
      
   3. 
      Balance keywords and quality score
      
   4. 
      Avoid costly mistakes
      
   5. 
      Focus on negative keywords
      
   6. 
      Add dimensions of location, timing, and word structures
      
   7. 
      Continually improve your campaign
      
      
      
      
      
      
      
9. 8. Measure Your Results
   
   
   
   
   
   1. 
      Don't be fooled by rankings
      
   2. 
      Measure the right outcomes
      
   3. 
      Establish value
      
   4. 
      Develop keyword segments in your analytics
      
   5. 
      Evaluate landing pages for value
      
   6. 
      Troubleshoot landing page bounce rate
      
   7. 
      Prioritize your marketing efforts
      
      
      
      
      
      
      
10. Conclusion
    
    

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[pheonix300]

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[diatbush]

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[softarchive20]

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