[GET] The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing - Robbin Phillips [pdf,mobi]

[NonConformer]

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.

If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause.





The author’s mash-up of the latest in wonky academic research with
practical, real-world stories shows how any business can spark and
sustain word of mouth marketing. Readers learn how loving your customers
results in not just building a thriving community, but also driving
meaningful conversations, ultimately impacting the financial success of a
business.

The Passion Conversation will change your perspective on marketing by:

• Explaining the three motivations for people to talk about businesses and causes
• Detailing how every marketing problem is a people problem in disguise
• Giving heartfelt evidence that marketing materials are now conversation tools
• Showing how customer communities sustain word of mouth while also
  sparking financial impact
• Helping your business apply these marketing lessons through a series of workbook
  exercises called "Passion Explorations"

The time is now for marketers and businesses to go beyond the product
conversation to understanding, sparking and sustaining the passion
conversation for why your business is in business.

"We liked this book so much that we bought 56 copies and sent them to all
of our clients. It makes important points that are often overlooked to
the detriment of your company or clients. Very useful in it's examples
and the writing transcends the average business book and moves into the
realm of story telling. Buy this now. You can thank the authors later."

"Hands down the best <marketing>, rather, business (maybe people?)
book I have read. It's inspiring and actionable at the same time. The
"passion conversation" is too often overlooked by marketers for the
shiny new tools. My copy has more notes, highlights, and dog ears than
any book I own. Read it and you will be a better leader of your
brand/cause/passion, and a better person."

Password requests will be ignored. Been answered a thousand times already. Search the forum or read the TOP of the wso section.

Get It:

Magic Button :

Code:

http://mir.cr/LDAJCQH3

Show some love hit the add reputation link and make mirrors:

[uppastmidnight]

You and your d*** password.

Glad to see you're posting good stuff again. Thanks for sharing this

COME GET IT

Magic Button :

http://mir.cr/1IDM9CFK

[NonConformer]

[uppastmidnight]

[Jamzman AKA Shurik'n]

Good to see you back on business :)