[GET] Launch!: The Critical 90 Days from Idea to Market 2014

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Scott Duffy, "Launch!: The Critical 90 Days from Idea to Market"

ISBN: 1591846064 | 2014 | EPUB | 240 pages | 705 KB











WANT TO GET YOUR BIG IDEA TO MARKET? In 90 days, you can successfully
launch a new business, product, or service by following the steps in
this playbook.



Ninety-seven percent of a rocket’s fuel is used in the first three feet
of its launch. The same is true when launching a new business. These
first few steps are absolutely critical and help determine which
ventures will take off and which will fail.



Scott Duffy has developed a practical approach for turning your big idea
into a thriving venture by focusing on the crucial period of 90 days
immediately before, during, and after starting your business. Based on
his own experiences as a successful serial entrepreneur who has worked
with Richard Branson and Tony Robbins—and true stories of other big
names in business—Duffy has collected all of the lessons you need.



Duffy also emphasizes the personal side of entrepreneurship, including
balancing finances, relationships, and your health. Successful business
endeavors depend on preparation and execution of these two key sides—and
Duffy provides real-life examples and practical guidance for both.



In his rapid-fire, 90-day plan, Launch! walks you through:



The Prelaunch Checklist: What it takes to get your house in order,
develop your plan, and limit your personal risk every step of the way.

Fueling the Tank: How to assemble your resources, pull together your
team and capital, and ready your business to execute successfully.

Countdown and Blastoff: How to bring your idea to market through
partnerships, marketing initiatives, and customer-engagement strategies.



As Duffy writes, “Today everyone is an entrepreneur. It’s not about
building the next Virgin or Google or Facebook. It’s about planting a
flag. Transforming what you are passionate about, what you are good at,
into a responsible moneymaking venture that benefits others in the
process. Launch! is a handbook for entrepreneurs on how to think big,
take on any size competitor—and eat their lunch.”

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