[GET] The Book of Business Awesome / The Book of Business UnAwesome - Scott Stratten [pdf, mobi]

[NonConformer]

The Book of Business Awesome / The Book of Business UnAwesome

Noobs, you'll need to turn your computer or device upside down to read the second part
of this book. - ɹǝɯɹoɟuoƆ uoN


UnAwesome is UnAcceptable.The Book of Business Awesome is designed as two
short books put together—one read from the front and the other read from the back
when flipped over. Covering key business concepts related to marketing, branding,
human resources, public relations, social media, and customer service, The Book of
Business Awesome includes case studies of successful businesses that gained exposure
through being awesome and effective. This book provides actionable tools enabling readers
to apply the concepts immediately to their own businesses. The flip side of the book, The
Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses
and showcases what not to do.

• Key concepts include the power of peripheral referrals and how to create content
  for your "third circle"
• Explains how to re-recruiting your employees and re-court your customers

Ensure
that your business remains awesome, instead of unawesome, and apply
these awesomely effective strategies to your business today.


Awesome To-do List

• Hire awesome people at every level of your business
• Listen to your customers
• Create amazing content that goes viral
• Reach the Third Circle
• Own up to mistakes and continue on being awesome

Being an awesome business requires dedication from every corner of your
company, from HR to PR, to customer service and marketing. Whether
you're building brand awareness, improving customer service, or filling a
position, your employees and customers communicate who your brand is to
the whole world. The Book of Business Awesome includes case
studies of successful businesses that gained exposure through being
awesome and effective. Discover how you can use social media to recast a
mistake into a golden moment for your organization. Learn how to
re-recruit your employees, recourt your customers, and spice up an old
brand.

Wield these awesomely effective tools, and ensure that your business remains awesome.

UnAwesome To-do List

• Set massive budget for that unawesome billboard ad (don't forget QR code!)
• Ignore your customers when they reach out to you
• Also, layoff customer service department
• Don't forget to add pop-ups to the website! Definitely need animation, with music, something loud

In all seriousness, the marketing industry is full of amazing and powerful
tools that can spell disaster for your brand if you don't use them
carefully. The Book of Business UnAwesome recounts many
cautionary tales of companies that did it all wrong. Learn from other
businesses' mistakes, like viral marketing gone wrong, social media done
unsocially, and just hiring the wrong people, for the wrong job, at the
wrong time. The cost of being unawesome to your employees and customers
is much more than ever before.

"As my shelf gets weighed down with business books I have read in the
past few years, they all start to sound very similar after awhile. The
same anecdotes, similar presentation, even similar book length. Social
Media engagement is critical to almost any business today, and that fact
has driven the business publishing community to put out more books
geared towards this message. I was pleasantly surprised by Scott
Stratten's approach to the material for a few reasons. First, you can't
get past his "awesome" presentation. The front of the book is the book
of "Business Awesome", or companies doing the right thing. The cover
is white and shows a ladybug. Flip the book over and the back is
"Business Unawesome", with a dirty looking cover and a smashed ladybug.
The organization of the book follows - good stories one way, bad
stories the other.

I like to think of myself as Awesome, so I started with that side. Most business
books suffer from word-glut - the author has a few short messages he tells with
too many words. Stratten is succinct with his narrative and well organized. Each
chapter is only a few pages long - it tells a point and then moves on. From how to
recover from a social media gaffe (The Red Cross is "gettngslizzerd") to rebranding
an old product like Old Spice, Stratten hits many points in the market quite well.
His "Thirty Tips for Speakers" covers the critical points of a shelf full of public
speaking tomes in a single succinct chapter that summarizes about all of the
wisdom you need to stand in front of a crowd.

Business "unawesome" covers the others side - social media gaffes that are not
well handled, how we misuse Facebook, when not to use a QR code (like on a
highway billboard!), and other stories of people who have single handedly killed
their brand or just their own careers/reputation.

I have gotten cynical with my reviews of business books - too much repetition and
too little original thought. Stratten was a refreshing read. Sure I read some stories I
knew from before, but the presentation was fresh, original, and best of all, quotable. I
am giving a social media talk in a few weeks and intend to use some of his examples.
Thanks to the organization and straightforward style he uses, that will be no problem.

I recommend this book and Stratten's approach to any business person looking to
make himself more "awesome"."

Password requests will be ignored. Been answered a thousand times already. Search the forum or read the TOP of the freebie section.

Get It:

Magic Button :

Code:

http://mir.cr/158ZFRR7

Show some love hit the add reputation link and make mirrors:

[uppastmidnight]

ssǝuǝɯosǝʍɐ ɥʇıʍ ʞɔoɹ noʎ ˙ɹǝɯɹoɟuoɔuoN ʇol ɐ sʞuɐɥʇ

COME GET IT

Magic Button :

http://mir.cr/0ZTCLPU1