[GET] Waiting for Your Cat to Bark - Persuading Customers When They Ignore Marketing - Bryan and Jeffrey Eisenberg [.mobi, pdf]

[NonConformer]

Waiting for Your Cat to Bark - Persuading Customers When They Ignore Marketing

*woof woof*

Good marketers know that customer-centered marketing is mandatory.
However, we are not the customer. What the customer perceives as
relevant is the thing successful marketers must anticipate, plan, and
deliver on. Waiting for Your Cat to Bark?: Persuading Customers When
They Ignore Marketing offers Persuasion Architecture, a proven
Persona-based methodology. Persuasion Architecture enables marketers to
anticipate different angles from which customers frame their questions
and then coordinate messaging across multiple channels so that marketers
can create predictive models of customer behavior. Don't miss out on
learning about this six-sigma marketing approach that can skyrocket the
effectiveness of your interactive marketing.



"These guys really 'get it.' In a world of know-it-all marketing
hypesters, these guys realize that it takes work to persuade people who
aren't listening. They've connected a lot of the pieces that we all
already know-plus a lot that we don't. It's a rare approach that
recognizes that the customer is in charge and must be encouraged and
engaged on his/her own terms, not the sellers. Waiting for Your Cat to
Bark? takes apart the persuasion process, breaks down the steps and
gives practical ways to tailor your approaches to your varying real
customers in the real world. This book is at a high level that marketers
better hope their competitors will be too lazy to implement."-George
Silverman, Author, The Secrets of Word of Mouth Marketing: How to
Trigger Exponential Sales Through Runaway Word of Mouth

"We often hear that the current marketing model is broken-meaning the
changes in customers, media, distribution, and even the flatness of the
world make current practices no longer relevant. Yet few have offered a
solution. This book recognizes the new reality in which we operate and
provides a path for moving forward. The authors do an outstanding job of
using metaphors to help make Persuasion Architecture clear and
real-life examples to make it come alive. Finally, someone has offered
direction for how to market in this new era where the customer is in
control."-David J. Reibstein, William Stewart Woodside Professor,
Wharton Business School of the University of Pennsylvania and former
Executive Director, Marketing Science Institute



"If you want to learn persistence, get a cat. If you want to learn
marketing, get this book. It's purrfect."-Jeffrey Gitomer, Author, The
Little Red Book of Selling

"In 1999, the Wachowski brothers revolutionized moviemaking with
stunning new angles and special effects revealed in The Matrix. Now the
'Eisenbrothers' have done the same for business in Waiting for Your Cat
to Bark? Stunning new angles! Techniques that will be copied for
decades. Cat is sure to be remembered as the genesis of an important new
direction in marketing."-Roy H. Williams, New York Times Best-Selling
Author, The Wizard of Ads Trilogy

"The Web is a democratizing force as the world's largest global brain.
It educates everyone on the pros and cons of every product, service, and
even person. An educated person doesn't react well to the traditional
'art of manipulation' that most marketers attempt to employ in their
campaigns. As a matter of fact, it makes them angry and defensive-like a
cat backed into a corner. No one understands this new world of
marketing better than the Eisenbergs. Waiting for Your Cat to Bark? is
the marketing manifesto of our generation. Read it, weep, and then go do
something about it." -Brett Hurt, Founder and CEO of Bazaarvoice,
Founder of Coremetrics, and Shop.org Board Director

"It is easy to buy traffic but persuading that traffic to buy,
subscribe, or otherwise take a profitable action is essential.
Persuasion Architecture provides a framework for companies to better
understand and reach customers with more relevant messages that increase
the probability of acquiring and serving customers. Traffic cost
inflation is a real problem, and this book not only tells you how to
allow customers to buy the way they want to buy but makes the entire
process accountable. I'll be encouraging the companies I invest in to
read it." -Tod Francis, Managing Partner, Shasta Ventures

"Who's buying? How are they buying? And why do they buy from you?
Consumers have been turning away from old media channels and even most
methods of advertising to embrace new media. The Eisenbergs have
developed a proven methodology for selling in this new environment where
the old marketing rules no longer apply. This book will change how you
think about marketing. It may even change how you think."-Rebecca Lieb,
Executive Editor, The ClickZ Network

"This book lays out a powerful and fresh way of thinking about personas,
persuasion, and marketing in today's increasingly fragmented media
environment. If you want a practical guidebook for successfully
marketing to today's consumer, then this is a must-read."-Mark Kingdon,
CEO, Organic, Inc.

"Waiting for Your Cat to Bark? systematically covers every aspect of
critical thinking about customers and prospects a marketer could need in
today's complex business world. This is a book you'll reach for every
time you begin your strategic planning."-Susan Bratton, CEO, Cendara,
Inc., and Executive Chair ad:tech Conferences

"With Waiting for Your Cat to Bark?, the Eisenbergs have shown us the
power of persuasion for marketing. They back up their positions with
compelling case studies and great firsthand experience that is
priceless. This is a must-read for all marketing professionals and is on
my desk."-Rand Schulman, Chief Active Marketing Officer, WebSideStory

"The Brothers Eisenberg usher us out of the 20th-century age of media
and into the 21st-century age of optimization. They show us step-by-step
how to leave behind the diminished returns and false expectations of
quantity, and how to replace them instead with the more universal appeal
and profitability of quality."-Jeff Einstein, Media Pioneer and Social
Critic

"The Eisenberg brothers have done it again! Hot on the heels of their
best-selling Call to Action, Waiting for Your Cat to Bark? is a guide to
the use of personas and Persuasion Architecture that will force readers
to reconsider all of their marketing efforts. Chock full of 'big
picture' thinking and great strategic advice, the chapters 'Choosing
Personas' and 'Bringing Personas to Life' are must-reads for anyone
serious about marketing. Jeffrey and Bryan force us to rehumanize our
audience in a way that drives measurement and forces
accountability."-Eric Peterson, Author, Web Analytics Demystified and
Web Site Measurement Hacks

"Waiting for Your Cat to Bark? is a tremendous read. It has fresh ideas
and practical solutions for persuading customers to act. I highly
recommend this book."-Ivan R. Misner, PhD, New York Times Best-Selling
Author and Founder of BNI
Get It:

Magic Button :

Code:

http://mir.cr/0W23QO4K
or:
http://www61.zippyshare.com/v/16581342/file.html

[jbrown63]

Basic reading for any savvy marketer - highly recommended...

Cheers, Johnny63

[johnyperez]

Ups! The rar has password protection :P

[NonConformer]

(01-30-2014 03:26 PM)johnyperez Wrote:  Ups! The rar has password protection :P

No shit - try reading the top of the freebie forum

[Whoop]

Nice share, re-up please

[Whoop]

(12-26-2014 02:01 AM)Whoop Wrote:  Nice share, re-up please

Got it, thanks. Here is the zippy mirror

Magic Button :

http://www20.zippyshare.com/v/75237811/file.html

[chuckles]

LOL, don't know how I missed this.
Thanks NC!

[rich123]

(12-26-2014 02:34 AM)Whoop Wrote:  And here a GE.TT mirror:

Magic Button :

http://ge.tt/6IijshG1/v/0

(12-26-2014 02:01 AM)Whoop Wrote:  Nice share, re-up please

Got it, thanks. Here is the zippy mirror

Magic Button :

http://www20.zippyshare.com/v/75237811/file.html

[murrakas]

Another one for ease with the download:

Magic Button :

Code:

http://www63.zippyshare.com/v/22010227/file.html

[GDBman]

Thanks good reading .... Reps+++