[GET] Perfect Phrases for Sales and Marketing Copy - Barry Callen [pdf]

[ankang]

love love love

[OnceWild]

+Rep added - Thank you VERY much for your share

[denverlizzy]

Thanks a lot - Greatly appreciated!

[Zaxx23]

thnks for the share ... reputation added :D

[djn4645]

Great stuff as always Nonconformer. Rep added

[uppastmidnight]

I thought I downloaded this before but couldn't find it. Thanks for the share + zippyshare link. +rep added

Mirror:

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http://www.uploadseeds.com/download/0VQ3...hrases.pdf

[$$MrFlatTop$$]

Thanks for the nice share. Reps added

[SoloPreneur]

Hey NC, I just checked amazon and the reviews for this book and all are AWESOME!
Thanks buddy

*Amazon Review*

Why We LOVE This Book

You can join 100 guru marketing groups. You can buy 100 Get Rich books. You can attend 100 marketing seminars.

Add them all up, and you may have a condensed version in this little book
for under $10. It's craziness. For under 10, Barry Callen gives you ALL
the tools you need to sell and promote successfully.

The price is priceless... the brevity is key, the knowledge is prodigious, the
presention simple, the direction straight forward, no nonsense and to
the point.

It's more than just phases. It's a super comprehensive
Cliff's Notes of steps to take to sell your product. Just do every
chapter, and that will be that - Success City! Wow... I bet some people
will think I'm a bit over the top on that one... but, oh no! : )

Each chapter is clear and concise, brief yet detailed. He writes in a very
conversational style - easy-easy to read. Chock FULL of info in every
nicely worded sentence.

Some goodies:
8 Principles for More Effective Communication
"Look through your customer's eyes, not your own..."

23 Creative Approaches to Naming a Business
"Your single most important word and phrase is your name."

18 Approaches to Writing a Headline
"What's your most important point?"

Tactics for Print and Display Media
9 Steps to Creating a Print Ad - the best photo to choose

And a whole plethora more. Like, Tactics for Website Advertising. Very
condensed - yikees, add effort (Do-ism), stir and serve! Fabulous!

I don't know about you, but when someone condenses (crams) a lifetime of
incredible marketing "secrets" into one little extremely readable (he
follows his own advice - "Write to express, not impress") how-to manual,
you got to have it. And the author, Barry Callen, is TRULY an industry
great having worked with Ogilvy and Mather, Nabisco, Coca Cola, United
Way, etc.

I wish Barry Callen was my Dad. Oh, but then I'd be
really rich and successful, and I'd be on some wonderful tropical
island, or the top of Mt. Everest, or going to an Ivy League school
thinking about running the world. And then, I wouldn't have written this
little review to you from my humble little heart! : )

This book is more than a book. It is a TREASURE.

[NonConformer]

Yeah, it's good. I have a physical copy.

[Julio Sanchez]

Thank you for share. Rep+