[GET] Ultimate Moneymaking Newspaper Ads - David Fowler [pdf]

[NonConformer]

Ultimate Moneymaking Newspaper Ads

“They didn’t think my ad ideas were going to work… Until the ad
generated over $960,000 in NEW revenues in less than 6 months”

When you learn the secret strategies I reveal in my book, “ULTIMATE
MONEYMAKING NEWSPAPER ADS”, you too can generate more leads and
sales—and make more money from your ads—than you’ve ever seen before.

by David Fowler



Back in 1998 I wrote, “Newspaper Ads That Make Sales Jump!” It became a
best seller because, for one thing, then there were no books about
creating effective newspaper ads anywhere to be found.

And since writing my first book, the world of newspaper advertising has
turned upside down. What worked in 1998 most likely won’t work now.

In the interim, I’ve created and testing thousands of print ads in just
about every business category you can think of. And I learned that what
most people (including ad professionals), believe about advertising is
just plain WRONG. There are so many myths, it’s astonishing. The three
most prevalent are:

Myth #1: The best ads are clever, witty, amusing and entertaining . This
is completely false! Clever or entertaining ads can grab attention or
win ad awards, that’s true. But they are far from being the most
effective ads. The fact is, the ads that consistently generate the most
money don’t even look like traditional ads!

Ads that work to generate leads and sales “lure” readers to respond by
using key words and phrases to form effective “mental pictures”.
Effective ads aren’t “cute”. They’re not “clever”. And they don’t
trivialize or sacrifice important information for the sake of brevity or
design. Effective ads are strategic. And I’ll show you how to advertise
(just about any business) with offers that work like crazy. For
example, I’ll show you how a unique headline and call to action phrase
helped a small restaurant generate 78 new leads in just a few days with a
very simple ad.

Myth #2: You have to be a great copy writer or designer to create
successful ads. Again, this is false. Advertising is not so much about
good writing or design as it is about having a good idea to advertise in
the first place. Most people miss this key point.

Some of the greatest ads I’ve ever seen; some of the best moneymaking
ads were actually written and designed by people who had little training
in the field of advertising. Most were business owners, probably like
you. Advertising is about ideas, not polished skills.

I’ve seen great moneymaking ideas, nearly get trashed because the
business owner thought his or her own ideas weren’t good enough to be
“ads”. Believe me when I say this: you’ve got what it takes to create
effective ads. You’ll be amazed when you see how easy it can be to
create ads on the strength of a good idea…and in my new book, I’ll show
you how to tap into those good ideas to make a lot more money from your
ads.

Myth #3: A good ad has a lot of clean, white spaces. You probably
guessed it: this is also completely false. And this myth has
unfortunately caused more ads to go off track and lose more money for
the advertiser than most of the ad myths combined!

For some reason, most notably in the 1960’s, the advertising industry
decided that ads needed to look like “ads”. And in so doing, advertising
as “salesmanship in print” took a backseat to advertising as
“entertainment”. Of course entertaining ads are fun to read. You may
chuckle and show the ad to a friend. But sales statistics point out
that entertaining ads DO NOT SELL.

That’s good news for those of you who don’t consider yourself
“creative”. Because in my book you’ll see how easy it is to design an
ad—even if you have no formal advertising or design experience. In fact,
it’s even better if you don’t!

No “Secret” is Withheld - What I’ll Reveal in my Book

* Most people don’t know that the newspaper is the ultimate “direct
response” medium. Find out why. And find out what direct response ad
principles you can use immediately to produce far greater response than
you’re presently getting.

* Newspaper readers don’t “read”; they “scan”. Find out how to make
your ad instantly “scan-able” so that more people will be attracted to
your ads.

* Find out what “type” of ad outperforms all other ads by a mile—and
find out which types of ads don’t work; (this knowledge is worth its
weight in gold!)

* Most ads fail because ad creators have no idea what the ad’s real
“purpose” is. The answer will make all the difference to the success of
your business.

* There are 2 kinds of “lead generating” ads. You’ll find out the
strategies for both and how to use these killer ads to skyrocket
response.

* Find out what really “motivates” people to respond to ads…and no, it’s not your products or services either.

* Convert more first time customers to long term customers who spend more.

* Certain words stop readers cold and arouse their interest. You need to learn what they are and use them in your ads.

* Learn how to use headlines to “qualify” only those prospects who will spend more money with you, more often.

* There are certain words, that when used in headlines, turn people off? Find out what they are.

* Step-by-step tips to creating an irresistible offer.

* Discover the most powerful and magnetic words and phrases to use in your headlines. In your subheads. In your copy.

* Find out what “psychological triggers” work best in headlines.

* The million dollar question is answered: learn the single most
effective offer you can present in your ads to cause massive response.

* Headlines can be long or short. Do you know how many words your headline needs to pull the right readers?

* What type faces work best in headlines? Subheads? Which don’t?

And…

* Learn if your business needs a short copy or a long copy ad. The answer makes all the difference to response.

* How to use price bundles to improve response.

* Find out why an “unexplained” offer turns people off—no matter how enticing the offer may look on paper.

* Learn how to prepare effective “short copy” ads.

* Find out how to prepare “long-copy” ads and learn why long copy
ads, more often than not, bring in more sales than short copy ads.

* There are hundreds of typefaces you could use. But which typefaces
do readers prefer? Which ones cause readers to “exit” ads fast?

* Why ads that look like editorials work far better than ads that look like “ads”.

* How to use customer testimonials in your headlines and body copy to soar response rates!

* The niche of your business determines your success. You’ll see
exactly how to fine-tune or create a niche that “hypnotically attracts”
the right customers to your business.

* Why use an 800#?

* Easily get readers to use your coupons to explode your sales.

* Shortcuts to writing a headlines even if you’re not a good writer!

* Prepare layouts using simple “eye tricks” that make sales soar.

* Why using percentages off can, and often do, confuse prospects.

* Ideal number of words per ad.

* Sizing your ad. Should it be a small space ad? A large ad? What shape?

* What factors to consider when choosing pictures or graphics for
your ad. Big pictures? Small pictures? Photos? Illustrations? What?

* Where to place pictures in ads for maximum impact. Where not to.

* How to increase sales by 30% using inexpensive gifts, premiums or bonuses.

* Why you’re an ad away from making a LOT of money!

* Did you know that a “logo” in most ads will kill response? Find out why.

* Find out how to inexpensively “pre-test” your ads to see what
works and what doesn’t work—before you spend money in the newspaper.

My book reveals EVERYTHING you need to know to start creating ads that
make money—consistently right from the start.




Get It:

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Show some love and hit the add reputation link and please make mirrors

[one]

I owe you about 4000 rep, is that ok? 'cause I'm out!

[Eidolon]

Excellent share - many thanks and rep given

[Quasar]

Thanks again NonConformer!

Repped you!

The line below hits close to home. I had someone think eerily similar thoughts about my ideas early in my career.

“They didn’t think my ad ideas were going to work… Until the ad
generated over $960,000 in NEW revenues in less than 6 months”

Now this is still my top-paying client - almost 40 YEARS after they didn't believe!

Most of my other clients that have followed me into semi-retirement don't say anything anymore - they don't even ask how much.

They just write checks!

Life is good!

By the way, anytime you need mirrors for this stuff, just let me know. It is great material!

[NonConformer]

(01-27-2014 02:28 PM)Quasar Wrote:  Thanks again NonConformer!

Repped you!

The line below hits close to home. I had someone think eerily similar thoughts about my ideas early in my career.

“They didn’t think my ad ideas were going to work… Until the ad
generated over $960,000 in NEW revenues in less than 6 months”

Now this is still my top-paying client - almost 40 YEARS after they didn't believe!

Most of my other clients that have followed me into semi-retirement don't say anything anymore - they don't even ask how much.

They just write checks!

Life is good!

By the way, anytime you need mirrors for this stuff, just let me know. It is great material!

That's a good deal!

That's why I am so adamant about testing and experimenting. I've dropped clients who refused to take my advice and test because they are so stuck in their ways and inexperienced opinions. It's frustrating to see them become their own roadblocks.

I've seen a one word change in a headline explode conversion rates and move a company from 6 figure months right into 7 figures pretty much overnight. And this is online marketing I'm talking. A single word. I'm preaching to the choir though, you know how powerful copy is.

[rottwolf]

Danke sir for the share. Gave ya a +2 rep

[malimbus360]

Thank you for sharing

[kingbruce]

Got to read this 127 hope this give me insight to becoming wealthy.

[Kimi25]

rep added +

great share

[1163]

Thanks for sharing +REP added.