Google Steps Up the Fight Against Grayhat Niches?

[Yeezypay]

The affiliate marketing community has been buzzing with frustration like a disturbed beehive lately, with comments like “Google has gone crazy!”, “Accounts are getting banned left and right!” and “Endless verifications!” are flooding work chats and forums. It seems that since the spring of 2025, Google Ads has really been going through another period of "aggressive cleanups". This is especially true for niches that balance on the edge of the platform's rules or violate them altogether.

Even experienced marketers with years of expertise report that they haven’t faced such a relentless storm of bans in a long time. Accounts that once lasted months, including agency accounts, are now sometimes banned within days, even after careful “whitehat” warm-ups (gradual, compliant activity to build trust). In this article, the YeezyPay team, which provides trusted Google Ads agency accounts for both grayhat and whitehat verticals, explains in clear detail why the world’s leading advertising platform is in turmoil and how affiliates can adapt to succeed in these challenging conditions.

Google’s “cleanup” is the new reality for affiliate marketers



The biggest issues media buyers have been facing in recent months are endless demands for business and business operations verification, sudden bans for “unacceptable business practices”, and, most annoyingly, bans for “circumventing the systems”, even when running campaigns in whitehat verticals.

Google’s algorithms are banning accounts in large batches, including agency accounts, often citing “Breach of System Rules: Multiple Account Abuse.” This occurs despite affiliates using high-quality anti-detect browsers, reliable proxies, and unique Gmail accounts to avoid detection.

Some affiliates suspect the issue may be deeper, possibly linked to Google placing “black marks” on the operational entities (like business identities) used for client verifications in agency accounts. In such cases, even the most meticulous efforts may not prevent bans. Shockingly, even “whitehat” campaigns, such as those promoting flower sales for account warm-up, are being swept up in these bans, pointing to a broader systemic problem within Google’s moderation process.

Why is Google tightening the rules even more?



Someone might wonder, why is Google so against advertisers who bring money to it? The thing is, there are several factors that come together here. Firstly, let's not be disingenuous, the platform itself is interested in cleaning the ecosystem from content that it considers questionable or harmful to users. Closing loopholes is a natural process for any business.

Secondly, there’s increasing talk in the affiliate community that Google is focusing on large brands with multimillion-dollar advertising budgets. Compared to these “whales,” smaller and medium-sized advertisers, especially those in grayhat niches, are less of a priority. Even if you’re spending $100,000 a month, Google may view this as insignificant compared to major corporations, making it easier for the platform to “sacrifice” smaller advertisers without worrying about their challenges.

It is worth noting that Google’s artificial intelligence has become far more sophisticated. Practices that once went unnoticed are now detected almost instantly. For example, cloaking has become much riskier, regardless of how advanced the setup is. In niches like gambling, Google’s algorithms now analyze links and content on landing pages and websites up to two or three levels deep. If you’re directing traffic to a review website with buttons linking to grayhat offers, your campaign or account risks being banned or suspended.

Automated systems, combined with stricter manual reviews, have become the standard for Google Ads moderation. This ongoing wave of account bans should be seen as a sort of “general cleanup” that will definitely impact many advertising accounts. As a result, using ad accounts that are stable and trusted is more important than ever. YeezyPay provides trusted Google Ads agency accounts that are reliable and can give you a more reliable foundation. These accounts reduce risks associated with the trust levels of an account or issues with initial advertiser verification.



Additionally, trusted agency accounts are less likely to encounter payment-related issues. With YeezyPay, you fund the account balance directly through the service using a card or cryptocurrency, then distribute it across ad accounts. And unlike regular ad accounts, if an agency account is banned, YeezyPay allows you to withdraw or transfer the remaining balance to another account, minimizing financial losses.



Lessons to learn on how to adapt and survive the next “storm”

Despite the complexity of the situation, there is no need to panic. Every crisis is also an opportunity for learning and growing. As we have already written above, such stormy periods force us to be as focused as possible and look for top-notch solutions.

So, what exactly can be done to avoid being left behind?

- Being thorough in every detail: You should use completely “clean” business assets, including verified domains, whitehat landing pages, legitimate business addresses, and fully comply with Google’s policies and verification processes. Affiliates who have survived multiple ban waves emphasize that having all documents and resources in order can speed up successful appeals. A well-prepared setup demonstrates legitimacy and reduces suspicion.

- Rethink your approaches for promoting grayhat offers: For high-risk verticals like gambling or crypto, consider finding a way to use pre-landing pages without cloaking or invest in reliable cloaking services or custom scripts. However, the quality of the pre-landing page and the “whitehat” appearance of the campaign remain crucial for success. The more compliant your setup appears, the better your chances of avoiding bans.

- Persisting with appeals: If you need to make an appeal, then be persistent. Don’t give up after the first, second, or even third ban. Experience shows that even fully compliant campaigns face bans, but up to 80% of them can be restored through appeals. The key is crafting a clear, professional appeal that addresses Google’s concerns. In some bizarre cases, Google has reversed bans even when affiliates submitted nonsensical appeal text, but a well-written appeal is far more likely to succeed.



- Use trusted ad accounts and infrastructure: Rely on aged accounts with clean histories, switch IP addresses regularly, and test different proxies to avoid detection. For teams and solo affiliates who don’t want to waste resources on constant account farming or experimenting with individual accounts during unstable times, YeezyPay offers a solution. Their warmed-up, trusted agency accounts simplify infrastructure setup and minimize ban risks.

- Stay flexible and test new approaches: Affiliates must regularly monitor Google’s policy updates and experiment with different setups. Some experienced marketers suggest pausing high-risk campaigns during intense ban waves or exploring alternative channels, like YouTube video ads, to test new strategies while the “tsunami” subsides.


Conclusion

Google will always continue to improve its security systems, making it increasingly important for affiliates to operate as “whitehat” as possible, even in grayhat niches. To survive and thrive in this ongoing Google Ads crackdown, affiliates have to invest in high-quality landing pages, ad creatives, and improve their overall business processes. This helps to ensure stable campaign performance in the long term, even during turbulent times. Having a reliable partner like YeezyPay, affiliates can get through this turbulent period with fewer losses and focus on the main thing, which is running campaigns.