[GET] Advertising Strategy Fundamentals: Upskill to Drive Growth

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Advertising Strategy Fundamentals: Upskill to Drive Growth
Master Market Research, Audience Analysis and AI-Driven, Multi-Channel Campaign Planning and Optimization
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(43 ratings)
5,555 students
2 hours on-demand video
Assignments
5 articles
23 downloadable resources

Description
Welcome to "Advertising Strategy Fundamentals: Upskill to Drive Business Growth"—a practical and comprehensive course designed to equip professionals with the skills needed to create and implement effective advertising strategies. Perfect for marketers, product managers, entrepreneurs, and business owners, this course offers actionable insights and frameworks for building impactful advertising campaigns.

Course Highlights

Clear Definitions and Foundations: Gain a solid understanding of what advertising strategy is (and isn’t) and how it impacts your business growth. We’ll clarify core concepts and debunk common myths.

Essential Advertising Components: Learn how to conduct market research, analyze target audiences, develop creative campaign concepts, plan media, and measure campaign performance. Discover how to adapt advertising strategies to evolving consumer behavior and leverage digital advertising trends.

The Power of Emotional Connection: Learn how to humanize your campaigns to build deeper connections with your audience, understanding how emotions drive consumer decisions.

AI Tools and Digital Strategies: Learn to use powerful AI tools for audience analysis, campaign measurement, and strategy optimization, such as Google Analytics, Google Trends, and Facebook Audience Insights. We’ll explore how AI-driven data insights can transform your advertising strategy in today’s digital marketing landscape.

Top Drivers of Marketing Effectiveness: Explore the Top Ten Drivers of Marketing Effectiveness, divided into two lectures. The first part covers brand size, creativity, brand codes, excess share of voice, and balancing mass vs. targeted marketing. The second part addresses long- and short-term communications, multichannel mix, realistic differentiation, strategic objective-setting, and the role of research.

Practical Applications and Real-World Case Studies: Draw insights from successful campaigns of top brands like Apple, Dove, and Burger King. Analyze what made these campaigns resonate with audiences and the strategic choices that set them apart.



https://www.udemy.com/course/advertising-strategy-fundamentals-upskill-to-drive-growth/?couponCode=BF5F2A34D0E94CDEFB48

Enjoy!