Dynamite Tips On Writing Anything To Gain More Sales

[King of Marketing]

zero1 Wrote:As I'm a Writer/Author, allow me to rip this outmoded piece apart. It's written in 1951 and yes, styles have changed and will continue to change dramatically, (particularly with the amount of info available these days).

Rudolf Flesch’s Rules of Effective Writing
Summarized from "How to Write, Speak, and Think More Effectively" (1951)

1.Write about people, things, and facts. Err, what else do you write about? How basic.
2.Write as you speak. Yes, good one. To test the flow of how your text sounds, always read it out loud.
3.Use contractions. But only in crisp dialogue. [It's not a maternity ward, lol].
4.Use the first person. Depends on the narrative, theme, etc.
5.Quote what was said or written. Use a full bibliography, particularly in academia.
6.Put yourself in the reader’s place. Never write for your reader, write for you.
7.Don’t be too brief. You have to be these days. Hemingway's style of writing is very much in vogue. Terse is good.
8.Plan a beginning, middle, and end. How the bloody hell are you not going to? Sheesh!
9.Go from the rule to the exception and from the familiar to the new. Oh, contraire. How Avant Garde.
10.Use short forms of names. Yes, of course and particularly in dialogue.
11.Use pronouns rather than repeating nouns. He's, he's right. Don't repeat nouns, nouns.
12.Use verbs rather than nouns. Yes and no and never use adverbs. So ancient.
13.Use the active voice. Never any other way. Short and direct.
14.Use small, round figures. Huh, is that in descriptive physical appearance?
15.Be specific. Use illustrations, cases, and examples. Why would you want to be vague in your writing? Sheesh, again!
16.Start a new sentence for each new idea. Really? Now isn't that an idea? lol.
17.Keep sentences and paragraphs short. Err, yes. That's the general idea. Those days of long rambling sentences in kept in the classics.
18.Use direct questions. I think we covered that in the 'using an active voice'.
19.Underline for emphasis. No. What rubbish. The words should convey any meaning you want emphasised.
20.Make your writing interesting to look at lol...Writing in calligraphy and a quill would do that. These days, Times Roman and Arial doesn't cut it much.


Just having fun, but those rules are so outmoded.

Must be the nice weather and I am in a particularly giving mode today so here is another secret revealed.

For most you have heard or the Flesch-Kincaid Grade Level test. If you haven't you really need to know this info even if you don't write. What most don't know are the rules Flesch wrote in his book about readability effectiveness. So below are the rules, how to test in Word and online, and what trap to avoid if possible. So here you go.



Rudolf Flesch’s Rules of Effective Writing
Summarized from "How to Write, Speak, and Think More Effectively" (1951)

Write about people, things, and facts.
Write as you speak.
Use contractions.
Use the first person.
Quote what was said or written.
Put yourself in the reader’s place.
Don’t be too brief.
Plan a beginning, middle, and end.
Go from the rule to the exception and from the familiar to the new.
Use short forms of names.
Use pronouns rather than repeating nouns.
Use verbs rather than nouns.
Use the active voice.
Use small, round figures.
Be specific. Use illustrations, cases, and examples.
Start a new sentence for each new idea.
Keep sentences and paragraphs short.
Use direct questions.
Underline for emphasis.
Make your writing interesting to look at



MS Word has a reading level.

Select the red, yellow, green, blue button in the upper left corner of Word.
Select Word Options at the bottom of the pop up menu.
Select Proofing
Select "Show Readability Statistics" under the "When correcting spelling and grammer in Word" heading.
After you have your text in place then select the Spelling and Grammar button on the menu.
A popup box will appear and at the bottom section you will see your readability score.


It should not be more than a 7th grade level for maximum effect unless you are writing for a highly technical report.

An online tester is found here:

Code:

http://www.readability-score.com/

Important to note that the online tester will give a different score than Word. Trust Word score but if you don't have word then the online will have to do. This has to do with the dictionary they use.