[GET] Mini MBA in Marketing

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Mini MBA in Marketing by MTF Institute
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Rating: 0.0 out of 5
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392 students
9 hours on-demand video
39 downloadable resources

Description
Welcome to course: Mini MBA in Marketing by MTF Institute

Course Modules:

Module 1: Marketing Management

Module 2: Branding and Brand Management

Module 3: Advertising and Advertising Management

Module 4: PR and PR Management

Module 5: Strategy

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on higher and professional hybrid (on-campus and online) education at areas: Business and Administration, Science and Technology, Banking and Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency and Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry, and resident of the incubator "The Fintech House of Portugal".

MTF is present in 206 countries and has been chosen by more than 300 000 students.

Public Relations (PR) is a strategic communication process that organizations, individuals, or brands use to build and maintain positive relationships with their target audience, stakeholders, and the public. The goal of PR is to create a favorable image, enhance reputation, and manage perceptions through various communication channels.

PR Management involves planning, executing, and monitoring communication strategies to achieve specific objectives, such as promoting a product, managing a crisis, or building brand awareness. It encompasses activities like media relations, event planning, social media management, and crisis communication.

Advertising:

Advertising is a form of communication that aims to promote or sell a product, service, or idea. Its purpose is to reach and persuade a target audience through various channels and mediums. The ultimate goal is to create awareness, generate interest, and influence consumer behavior. Advertisements can take many forms, including print ads, radio and TV commercials, online banners, social media posts, billboards, and more. The key elements of advertising include a compelling message, a target audience, and the choice of appropriate media for distribution.

Advertising Management:

Advertising management involves planning, executing, and overseeing an organization's advertising activities. It is a strategic process that requires making decisions about various aspects of advertising campaigns to achieve specific marketing objectives. Key components of advertising management include:


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Mini MBA in Marketing by MTF Institute
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7,388 students
4 course rating
43 ratings
9 hours on-demand video
39 downloadable resources

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