[REQ] ConversionXL - User Research by Megan Kierstead

[PeanutButterFalcon]

ConversionXL - User Research by Megan Kierstead



How user research saves you from costly bad decisions
How do you build products that customers rave about? It’s all about making good decisions.

But without quality user research, you’re operating in the dark. How do you know you’re on the right path? How do you know you aren’t about to take a fatal step into a giant hole?

You don’t.

Good user research illuminates your path, giving you signposts when you’re moving in the right direction. And warnings when you’re about to take a step you may later regret.

In this course, you’ll learn how to conduct user research that helps you make smarter decisions that lead to better products. And happier customers.


After taking this course, you’ll…

Understand how user research can transform your strategy and products, and why organizations struggle to integrate this crucial approach.

Build a plan for testing your ideas, hypotheses and assumptions to ensure you aren’t just hearing what you want.

Know when to use different research methods (e.g., usability testing, interviews, A/B testing) to get the answers you need.

Recruit the right people. If you only listen to your biggest fans (or biggest critics), you’re missing out on essential input.

Present research results to get buy-in and make change happen. Not everyone always wants to listen to what users have to say, but the best research is useless if no one is listening.

This course is essential for you if …

You want to build a product that is easier to market and sell. You know that understanding your audience leads to better results.

You’re a data-driven leader who never settles for “good enough” in what you build. You’re willing to iterate to excellence.

You want to unlock the goldmine of insight that lies within the minds of your users.



Salespage

https://cxl.com/institute/online-course/user-research/

[PeanutButterFalcon]

Anyone have this?

[PeanutButterFalcon]

This is supposed to be an amazing course, as they usually are at CXL. I am trying to get it, but if anyone gets it first, please share it with us. Thanks.

[PeanutButterFalcon]

Anyone have this?