Is Search Engine Marketing a Best Practice

[gulshan212]

Hello this is Gulshan Negi
Well, now a days I am learning about social media networking and marketing including various aspects of social media network. According to this post Search Engine Marketing comes under digital marketing, my concern is what kind of marketing comes under Search Engine Marketing. It becomes overwhelming to understand the difference in between both of them.
Can anyone share their suggestions on this, would be a great support in this regards.
Thanks

[orangetree]

Thanks for posting this

[BlackTopHat]

IMO paid traffic is the best use of your time. Unless you don't have any money. SEO is hard, time-consuming, and ever-changing.

[gulshan212]

Ok thanks a lot for your time and kind response.

[engineer22017]

Most simply about direct response marketing.
Marketing is about finding and attracting a group of people with a problem we can and want to solve. That is, to make these people know about us, like us and trust us.
This is what we have to do to turn "found out", "liked" and "started to trust" into "tried", "bought", "re-bought" and "recommended".
That's roughly what John Jantsch writes.
And Dan Kennedy's "3M" concept of marketing.
In his opinion, 3 components are necessary for the success of marketing:

Market - market (these are all the customers to whom the company can convey its information).
Message - message to potential customers.
Media - the media channel of the advertising message to potential clients or the market.

In simple terms, you need to create the right message and bring it to the right people in the right way. And most importantly, all this must happen at the right time.
So, can "search engine marketing" be called marketing or is it just a marketing tool?

[engineer22017]

P.s.
Market research, researching people's problems, creating the right message to those people... Welcome to direct response copywriting, or simply - to copywriting.