DFY Emails = DFY $$$$?

[noob14]

Review spots taken.

[seocrush123]

(01-22-2020 01:47 AM)noob14 Wrote:  So I'm going through this new email marketing course.

(Email marketing has been my #1 main primary source of income, supporting me and my kids for right at 10 years now, but I'm always looking to learn something new.)

And it's a spendy one, too - four figures. Not cheap.

Which means, at that price, it had DANG WELL better be good.

Main gist of the program is to use this unique twist on paid traffic to build a list of leads, turn some of 'em into buyers right away, then follow-up on the back-end via email...because as we all know, THAT is where the big $$$ is made.

Now, since this *is* such an oddball way of building leads (no, I'm not gonna say what it is and call the course / course creator out on the carpet...though I almost feel like I should), I was really looking forward to how they did their emails. Because these leads are colder than cold.

That's not a bad thing, but it changes up how you do your follow-up emails - do you go for the sale right away? Try to warm them up and build a relationship? Point them right to offers? Give them good content?

Supposedly, the course creator is good at building relationships (even says he gets a 75% open rate...which is pretty mind-boggling if you know anything about email).

So I was anxious to see what he does.

Finally get to the emailing part of the course and he gives you a week's worth of messages to send out. They're in template fashion so you can alter them to your specific niche and offer, but the way they're written, they're still mostly word-for-word.

i.e. - so instead of saying "this is one of the best survivalist programs I've ever seen", you say "this is one of the best programs I've ever seen to get your ex back"...that kinda thing

Read through the entire week's of emails at once...sat back...thought about it for a few minutes, and...

...good grief. They were terrible. Rotten. Like BAD.

There is NO WAY these things are getting 75% opens. And they sure as sh!t aren't making a bunch of sales on the back end.

I mean, the way I gauge how good an email is pretty simple - if I were into this niche and this example email landed in my inbox, would I open it? If I opened it, would I read it? And if I read it, would I want to click?

Across the board, it was "no", "no", and "no".

But I couldn't quite figure out why they were so bad. If I'm honest, they seemed like they ticked all the boxes, but oof...what terrible execution.

I hit up a buddy of mine who's also going through the program to see what he thought - turns out he wasn't impressed, either. Then he said something that made it all make sense.

I'm paraphrasing, but the gist of it was, "they sound like emails written by someone that doesn't actually know how to email, but thinks this is how emails are supposed to sound".

BINGO.

The more I thought about this the next couple days, the more I realized this is the case for the VAST MAJORITY of email swipes I see - and it doesn't matter where, either.

Warrior Forum, JV Zoo, ClickBank, self-hosted affiliate programs...many (most?) email swipes I see fit this weird bill.

And it sucks.

It sucks for you as an affiliate because not only are you not making any $$$, you're wasting your time and pissing off your list.

If you're a product owner and use emails like this, you're losing out on sales, not making a ROI on your lead generation, and driving away any potential affiliates.

Don't let lousy emails keep you from sticking more $$$ in your bank account.

ESPECIALLY when you could use these, instead.

Check out the original BSO post to learn more.

wow you are a good writer... i almost fall into the trap lol.. nice work bud.

[noob14]

I really frustrate people sometimes.

(And NO, not just my daughter or the girl I may be dating. lol)

But business folks or IMers looking to get into email...especially when they find out that email marketing is my main gig.

them - "Oh cool - what are your open rates like?" (<==aka - on average, how many people out of 100 open your email)

me - "I dunno."

them - "Uhhh...ok. Well what about your click-through rates? What are they like?" (<==aka - on average, how many people out of 100 click on a link in your email)

me - "Dunno that either."

them - "Ok, so sales. You MUST know what sales are like and which emails drive the most sales, right?"

me - "I only kinda track that."

them - "Are you SURE you know WTF you're doing?"

me - *laughs*

Here's the thing most email marketers don't want you to know - most data you get is rather meaningless.

(Hell, a lot of isn't even reliable, but that's a whole other topic.)

Now I know what you're thinking - how can data be meaningless?

Not all data...but a lot of email data. Or at least, if you're making decisions based SOLELY on data.

For example, I can clickbait TF out of an email subject line and skyrocket open rates...but that doesn't mean the people that open 'em are any more interested or likely to buy.

I can hype TF out of an email (or go super-vague or whatever) to skyrocket clicks...but that doesn't mean the people that click are any more likely to buy, either.

More opens and more clicks don't mean anything in and of themselves - I'd rather have WAY fewer opens and clicks knowing that every person that opens or clicks has a high probability of buying than I would 50x the opens and clicks with none of 'em being willing to pull out their credit card.

So why is tracking which emails made sales still kinda unreliable?

Because you really don't know WHY they bought.

Maybe they've been on the fence for a while, and you just hit that right pain point. Maybe you sent a super-great email that would sell anyone upon first glance.

Or maybe they just happened to read your email the day after getting paid and actually have a little extra $$$ to spend.

Email done correctly actually should be a BIG picture strategy - not just blathering some words down on cyper-paper and spitting 'em out to whomever will read 'em.

It's not as hard as it sounds, but it does take a bit of experience, trial and error, time, and more to learn.

Or you could just have me do it for you...which is BY FAR the easier and simpler solution.

Hit this post for all the info or reserve your spot now.

[noob14]

Jeez...what a day.

It was the middle of December...maybe 3-4 years ago.

I'd just gotten home from the gym and running some errands. It was cloudy, cold, and rainy. And I was tired...not just from the hard workout, but from not having slept well the prior couple nights.

Didn't help I had a MOUNTAIN of work to do that day.

I pulled into the driveway, shut the car off, and just sat there for a minute, wishing I could go inside, take a shower, and go to bed rather than go inside, take a shower, and get back on the grind. Hell, I didn't even wanna get out of the car into the rain, much less work my tail off the rest of the day.

But whatever.

I got out, got all the groceries and stuff outta the back seat, locked the car, and went inside.

(Luckily, the kiddos were home...you'll see why in a second.)

I go into the kitchen, put the groceries down, and put everything away while my mind is elsewhere. I then go to put my wallet and keys in their usual spot before getting a change of clothes so I can shower when...wait...hold on a second...

WHERE TF ARE MY KEYS?

I get INSTANTLY frantic.

(If you've ever lost your wallet, debit card, keys, or the like, you know the feeling.)

Don't see 'em anywhere when I get a sinking feeling.

I go back outside into the rain, peer through the driver's window of my now locked car, and sure enough - there are my keys sitting in the console. My ONLY set of keys.

SONOFA...

I spend the whole rest of the day, alternating looking up "how to break into my car" on youtube, and getting drenched in the rain, trying to *actually* break in. All completely unsuccessfully.

By the end of the day, not only am I still locked out of my car, but I realize that #1 - my google and youtube searches have probably landed me red-flagged onto half-a-dozen watchlists, and #2 - I would apparently be the worst car thief in history. lol

The next morning, I spend roughly six minutes trying to break into my car again when I yell to myself, "OH FCK THIS NOISE"...and just call a locksmith.

(I hadn't called one because I was trying to save $$$.)

35 minutes later, he's standing in my driveway. Bada-bing, bada-boom, and he's got my car open, handing me my keys. He charges $40 (WAY less than I thought it was gonna be) to my paypal card and he drives away leaving me wondering why TF I hadn't just done that first thing yesterday.

Here's the STUPID thing, though:

The work I was able to get done that day (you know, because I *wasn't* acting like most inept guy that's tried to ever unlock a car) made me over $200. Which means spending most of the day before on trying to get into my car KEPT me from making another $200.

So by trying to save (what ended up being) $40, I wasted a day and lost out on $200 I coulda made.

Dumb decision on my part.

MORAL OF THE STORY - sometimes it's just way easier to pay a pro to do something...especially if you're no good at it already. And even if it costs you a little up front, chances are, you'll make more in the end by saving your time and energy for $$$-getting stuff you *are* an expert at.

Kinda like IMers who send email that, if we're honest, just aren't any good at email.

Especially when I could just do your emails for you, instead.

Hit this post to learn how and claim your spot.

[noob14]

"It's not what he said...it's how he said it!"

lol - sounds like something a scorned woman would say about her ex-boyfriend to her gal pals over a glass of wine after a bad breakup.

Thing is that it's true in email marketing, too.

See, entirely too many people think that there's some crazy combination of words you can string together, put 'em in a message, hit the "Send" button, and sales will just automatically come flowing in.

(I know because I used to think like this.)

Just doesn't work that way.

That's because the content (aka - what you're actually saying), while definitely important, often isn't as big of a deal as your tone (aka - how you're saying it).

Going back to the boyfriend / girlfriend thing:

Think about the last few times you met someone on a dating app and started messaging. We've all had those folks where the messages just...flowed. It was easy.

And even though you only had little text messages (maybe with an emoji or two) on your phone screen, you still felt you were actually getting to know the person...they could still make you laugh, get you mad, make you rolls your eyes...

Again, that's because of tone.

Now remember the person you tried to chat with that was the opposite of this. No seeming personality. Messages with them were "dry" and devoid of anything interesting. Not only do messages not just "flow", but they're an absolute struggle.

If dry, stale, unsalted, oyster crackers could be turned into a series of dating app messages...that'd have been it.

That's what happens when you're on the flip side and there is *no* tone.

Unless you've got the most unreal offer in the history of the intrawebz, simply slinging a bunch of content at someone ain't gonna get 'em to buy.

Slinging some content to 'em, but doing it with personality on the other hand...that gets people to pull out their credit card.

That's why when I write emails for people, I like to get to know them...know what they're offering...know who they're talking to.

**TOP TIP - if your emails are done right, people will feel not like they're reading an email...but almost as if they can hear you saying it all to them in their head. Continue to do it right, and they'll feel like they know you, even though they've never met you.

And you know what they say about how people buy from those they know, like, and trust...

Now, you *can* learn how to write like this. Anyone can.

I mean, I did, FFS. lol

But it can be one HELLUVA slog. And it's not quick. It took me years to figure it out...not to mention the quite literally *thousands* of emails I've written over the years.

By all means - go study and learn how to do it. It's one of the best skills you can ever develop.

Or you could just have me do it for you, instead.

The original BSO post explains how.

[LowDownDRS]

Can you summarize what you are offering in a PM? I have read the threads and have seen what I think is 3 different price points.