[GET] Building Buzz to Beat the Big Boys: Word-Of-Mouth Marketing for Small Businesses

[StillStanding]

Thousands of small, retail stores open every
year, but 70 to 80 percent of them close within five years. Many are
done in by the big box and Internet retailers who crush competition with
low prices and convenience.








Building Buzz to Beat the Big Boys: Word-Of-Mouth Marketing for Small Businesses





But smaller retail stores and service providers have distinct
competitive advantages: They are local. They can connect on a personal
level with customers in a way the big guys can't. And they can add
immense value to the customer experience. To capitalize on these
advantages, marketing experts Steve O'Leary and Kim Sheehan offer dozens
of inexpensive Word of Mouth marketing methods small businesses can use
right away. Done well, these efforts will help smaller merchants do
more than survive-they'll prosper. For independent retailers to succeed,
it is no longer enough to create a loyal customer base.

Local store
marketers need to put their loyal customers to work, encouraging them to
talk about the store to their friends, family members, and others in
their social networks. When they do, the result is Word of Mouth (or
Buzz) marketing, a powerful tool that creates an army of advocates who
become even more loyal and help attract new customers. Besides learning
how to leverage the power of word of mouth marketing, readers will
learn: -How to understand their customers better. -How to increase
customer loyalty to their store. -How to communicate with customers to
maintain loyalty. -How to encourage loyal customers to talk to others
about their store. -How to create a customer community, both in the
store and on line. -How to measure results. The book also includes
numerous examples from current businesses, as well as thought-provoking
ideas and templates to help readers generate their own successful buzz
marketing plans. Most resources available today on buzz marketing focus
on techniques for large companies and online retailers. This book offers
something priceless for the little guy by showing ways to increase
loyalty and gain new customers.

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[Miguelrivas]

Thanks a lot, great. Reps.