42 Rules of Marketing - Laura Lowell

[ebilly]

The 42 Rules of Marketing is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 17 years. The idea was to create a series of helpful reminders; things that marketers know we should do, but don’t always have the time or patience to do. The concept of the 42 rules is that almost anything in life can be summarized into 42 distinct ideas that capture the essence of the topic.

Table of contents :
Copyright page......Page 4
Praise for this book!......Page 5
Table of Contents......Page 10
Why 42?......Page 13
Rule 1: Rules are Meant to be Broken......Page 14
Rule 2: Marketing Must Result in Sales......Page 16
Rule 3: Plan a Little So You Can Do a Lot More......Page 18
Rule 4: Know What You're Aiming At......Page 20
Rule 5: Pick the Problem You Want to Solve......Page 22
Rule 6: Get to Know Your Customers......Page 24
Rule 7: Target Your Messages......Page 26
Rule 8: Customers Are People Too......Page 28
Rule 9: See the Forest and the Trees......Page 30
Rule 10: Change the Words, Not the Idea......Page 32
Rule 11: Involve Them and They Will Understand......Page 34
Rule 12: Be Different......Page 36
Rule 13: Admit When You Make a Mistake......Page 38
Rule 14: Messages Need Testing Too......Page 40
Rule 15: Just Say No to Jargon......Page 42
Rule 16: Be Compelling......Page 44
Rule 17: Do It Their Way......Page 46
Rule 18: Be Consistent......Page 48
Rule 19: Use the Right Tools......Page 50
Rule 20: See and Be Seen......Page 52
Rule 21: Blogs are Good......Page 54
Rule 22: Email is Personal......Page 56
Rule 23: Viral Marketing is a Tactic......Page 58
Rule 24: Be Critical......Page 60
Rule 25: Always Have a Next Step......Page 62
Rule 26: Change is Your Friend......Page 64
Rule 27: PR Doesn't Mean Press Release......Page 66
Rule 28: Tradeshows Will Never Die......Page 68
Rule 29: Clicks Aren't Customers......Page 70
Rule 30: A Launch is a Process, Not an Event......Page 72
Rule 31: Don't Get Caught in the Hype......Page 74
Rule 32: The Whole is Greater Than the Sum of its Parts......Page 76
Rule 33: Marketing Plans are Good......Page 78
Rule 34: Marketing is Art......Page 80
Rule 35: Marketing is Science......Page 82
Rule 36: Make Them Laugh......Page 84
Rule 37: Always Have a Deadline......Page 86
Rule 38: Everyone is a Marketing Expert......Page 88
Rule 39: Deliver What You Promise......Page 90
Rule 40: Give it a Chance......Page 92
Rule 41: Don't Follow the Pack......Page 94
Rule 42: These are My Rules. What are Yours?......Page 96
Appendix A: Resources......Page 98
Appendix B: References......Page 100
Appendix C: 42 Rules Toolkit......Page 102
About the Author......Page 104
Write Your Own Rules......Page 106
Other Happy About Books......Page 108
A Message From Super Star Press™......Page 109

Enjoy your reading...

download here

[fsobra]

Thanks, add +rep

[thrasher5145]

Another great share. Thanks again! reps added.

[EricSorell]

Thanks again! reps added

[Harvest365]

Thank You ebilly and Max Reps to you...

This is actually an extremely informative little book. A valuable addition to any marketing collection.

Here is a new download link:

[hide]https://www.slideshare.net/rohiniammu/42-rules-of-marketing-by-laura-lowell[hide]

You may either read it online, or sign in with your Linked-In account, or create one for free, and download it.

Enjoy ;0)

[dynasty5]

Thanks nice share
repped