[GET] LinkLove 2012 Conference (London and Boston) [18 MP4, 14 PDF]

[King of Marketing]

Advanced link building strategies. WOW, there is some serious
deep-thinking on various methods to build links. The Magic Shrink
Ray™ cut this down by half, so it is easy on the ratio. If you are
still not sure, download the PDF files. These are the slides of the
presenters (there are a couple missing, I know). If you don't learn
something new then just skip it.



One of the attendees put together his list of 80 Actionable Insights. See below. RECOMMENDED



Recap website:

http://anonym.to?http://www.distilled.ne...12-videos/



Another page:

http://anonym.to?http://www.koozai.com/t...2-preview/



LinkLove London 2012 – Round Up

http://anonym.to?http://www.distilled.ne...-round-up/



80 Actionable Insights From Linklove 2012 #linklove



Linklove LogoToday the 2nd Linklove conference was held in London with
eight speakers. All giving up their most prized link building secrets
From Rand Fishkin to Mike King, Will Critchlow to Wil Reynolds (and
more!).



We came away with loads of great advice and it was another fantastic year for the show.



To help get your link building off on the right track we’ve compiled the best tips from the show below:



Rand Fishkin – Content Strategy vs Link Building



Black hat link building is always short term and always at risk



The linkerati is now a much bigger group compared to before with almost anyone able to give you links



Use Google social connection to show people you have contacted or apps you have used



Social signals are on the rise while link signals are decreasing



Inbound marketing is at much lower cost per acquisition than paid



Content build links automatically if you have trust and brand loyalty



Write content to service your target audience



Use Builtwith.com to see what technologies are used on top websites



Charts and graphs gets embedds and linked to



Add your blog posts to Google news so they get seen easily (this slide also had a nice shout out to @Koozai Mike)



Mike King – Quantifying Outreach



Mike shared lots of tips based on his analysis of 100,000 outreach emails:



Women get a higher response rate but men have higher chance of getting the link



Personal emails have a higher link rate. Use rapportive or rap leaf to find personal details



Saturday gave the best link rate than Friday than Sunday



9am had the best response rate, then 2am



Be persistent – 2 emails get good response rate but 5 or 6 also worked well



Longer emails do better than short emails



Reach out to people via social before outreach



Logo in email get much higher link rate



Branko Rihtman – Which Social Sharers Actually Get Links



A page with only social interest can rank in SERPS



Use Topsy to discover all the users who shared an article you are targeting



Retweets is the most effective social media for getting links



Identify power user who tweet content of interest to you and follow them



Identify relevant users with keywords on Followerwonk



Creat a pools of relevant domains for future outreach



Jane Copland – Getting Golden Links

Golden links cannot replace traditional links, you still need volume and link strategy that goes beyond golden links



Think about link building as an investment, good links take time



Even when you go after high profile links don’t forget about other links too



Invite journalists to your events in the hope they’ll write about them



Push real content as well as link bait



Get attention for your activities to get links (e.g. invite journalists to them)



Outreach to people if you have an amazing product or content, don’t be shy



Don’t lie to try and get links when doing outreach



Use your previous success as a hook and tell people where you were featured



Wil Reynolds – Building Targets, Relationships And Links



Use iGoogle to set goals and to do lists so you can keep track of outreach efforts



Add twitter feeds to igoogle



Add rss feeds from google news to see what is trending and stalk content generators



Follow their blog



Follow them on google plus



Add quora on igoogle to see what questions influencers are asking



Help the people you are looking to interact with, answer questions, research, introduce them to people who can help them



Adding all the platforms to iGoogle will save time by not having to go to the sites



Find journalists of publications by searching twitter bios, communicate with them,



If you cant help influentials you are trying to reach retweet their question to show you are trying to help



Use mozenda to scrape out authors of content



Make your recent tweets about of Interest to the person you are trying to connect with



Use Inboxq.com to get more followers – it allows people to send you questions



Helping people will help to create relationships



Tom Anthony – Putting The Love Back In To Links



Links have decreased as part of Google’s ranking algorithm over time



Google can identify spam sites by looking at link profile compared to
others, but the results could mean sacrificing white hat sites, even if
just a few to have a clean index



Google is willing to sacrifice some white hat sites to remove networks of black hat. I.e. Panda update



Look out for a links version of panda update



Rel author is a way for Google to make links more trust worthy and improve CTR



Without links social sharing is very limited, but author data can help
attribute Links with social and integrate them into rankings



Become a trusted author, use rich snipets and author markup



Target trusted authors for links



Martin MacDonald -Tips, Tricks And Secrets From The Trenches



Build a community and create a way for them to link back to you



I.e. Drop box incentivised students to link to them for more space



Use someone else’s community if you don’t have one or cannot create one yourself



Contribute something to the community when targeting them



Spider sites and use a macro to find which page you can put a link on



Get existing affiliate to build links for you by offering them a better rate of comissions than competitors



Use tools to find the most semantically related websites, find sites not linking out and target them



Will Critchlow – The Critchlow Hierarchy Of Needs



The main problems of not getting links are; not doing anything, not doing enough or the right things, not acknowledging weakness



Focus on spikes (things you do well) to go from good top great, fill gaps to go from mediocre to good



Create a self assessment for your website work out your strong, exceptional areas



Score on an exponential scale, design, content, permission, investment, usp



Work on improving your weaknesses to bring yourself up the exponential scale



If you are getting low links per visitors look at who your content is targeted at



Content on your site is like physical real estate



A good conversion rate is like an efficient supply chain – pitch it this way



Run through other business cases to discuss problems to solve



Pitch a big idea and a small step – the smallest thing you can launch to test the biggest risk factor in your business



Make a checklist, can you find 10 target sites in 10 minutes? If not then don’t do your content plan



Make activity plan with activity targets and testator assumptions



Discover what you need to win



Pitch big visions and small steps



Experiment to find ways to improve and to persuade



invest with evidence and experience in hand









Topics and Speakers:



Content Strategy vs Link Building (London) - Rand Fishkin

Content Strategy vs Link Building (Boston) - Rand Fishkin

Quantifying Outreach - Michael King

Which Social Sharers Get Links - Branko Rihtman

Getting Golden Links - Jane Copland

Building Targets, Relationships, and Links - Wil Reynolds

Putting the Love Back Into Links - Tom Anthony

Tips, Tricks, and Secrets From the Trenches - Martin MacDonald

How to Measure and Report on Link Building - Justin Briggs

Link Building by Imitation - Ross Hudgens

Building a Link Development Calendar - Rhea Drysdale

Best in Show: Tools for Building Links - John Doherty

How to Build Links to Product Pages - Adam Audette

Going Viral on Pinterest - Colby Almond

Mediocre to Good - Tom Critchlow

Mediocre to Great - Will Critchlow

Give It Up - London

Give It Up - Boston

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