Two Google+ SEO Guides You Should Read

[quasso]

The conventional wisdom where Google+ and online marketing goes is this: Even if your audience isn’t active there, it’s almost mandatory to have a profile and be active there because of the way Google is showing more Google+ content in its regular search results.
It’s still early days for Google+ and the potential search/SEO
benefits of being active there, but there are two recently published
guides that go a long way to helping explain what Google is doing and
how search marketers (and their clients) can take advantage.

On the Conversation Marketing blog, Ian Lurie yesterday published a lengthy article called Google Plus Box Ranking Factors Report. In it, he investigates (with help from a few dozen industry peers) how Google+ profiles show up in the Related People and Pages from Google+ search results of Google’s “Search Plus Your World” feature.

Here are some of the takeaways:

• Fresh content matters: Google+ profiles with no posts within the
  last 72 hours don’t show up in the “Related People/Pages” section of
  Google’s search results
• Pages can matter more than profiles: Brand pages with a few thousand
  followers/circlers can appear in “Related People/Pages” ahead of
  individual profiles with a million or more followers/circlers
• +1s matter: Lurie says that profiles/pages that get a lot of +1s on
  their posts tend to show up more often in the “Related People/Pages”
  results
• Comments and reshares don’t matter as much as +1s in helping to influence who/what shows up in “Related People/Pages”
• Reach/follower count matter a lot

On a similar note, AJ Kohn recently published an article he called The Ultimate Google+ SEO Guide.
This article is almost a month old now, and that may explain why it
draws some different conclusions about why certain pages and profiles
show up in Google.com’s “Related Pages/People” section.

In addition to looking at how Google+ pages and profiles rank there,
Kohn also investigates possible ranking considerations when searching
inside Google+ itself, i.e., what factors influence the search results
if you type “SEO” into the Google+ search box and want to look for
relevant users. Some of the takeaways on that topic are:

• The search term must appear in one of these sections of your
  profile: Introduction, Employment, Education or Places. For example,
  Danny Sullivan didn’t show up in Google+ searches for “SEO” until he
  added that keyword into the Introduction section of his Google+ profile.
• Using the keyword in more than one of those fields helps.
• The “Occupation” field isn’t used.
• There’s already a fair amount of spamming of these profile fields happening.

Kohn’s article also examines possible reasons why certain Google+
content shows up in the “Search Plus Your World” results on Google.com.

Together, these are two Google+ SEO guides that I think you’ll want
to read and bookmark. Here are the links again to save you the hassle of
scrolling up.

• Google Plus Box Ranking Factors Report
• The Ultimate Google+ SEO Guide

And if you need more on this topic, I’ll add that there’s a panel dedicated to SEO for Google+ at our SMX West conference, which is less than two weeks away.




Related Entries

• "Don't Be Evil" Tool -- Backed By Facebook and Twitter -- Shows Google's "Search Plus Your World" Can Go Beyond Google+
• "Ask On Google+" Links Appearing In Google's Search Results
• Google "Search Plus" Impact on Local: Limited So Far
• Google's Results Get More Personal With "Search Plus Your World"
• Google+ Is Slowly Invading Google's Main Search Results
• Google+ Expands Search Options, Adds Trending Topics To Search Results
• Recent Google+ Posts and "Add To Circles" Buttons Are Coming To Google's Search Results
• A Look At Google+ Direct Connect For Google+ Pages
• Google+ Pages Now Open For Businesses, Brands, Places and More

[hankerafter]

really great post.thank you very much for sharing this information here.

[abyssinia]

I thinke google+ is hard than facebook

[PaulieP]

I love it when people talk about "Google loves fresh content" Me and my bankaccount know that this is Google propaganda talking...

I have about a 100 sites (.info domains also) for lead gen, and all the sites have stale 97% duplicated content, these pages are promoted with so called bad backlinks (SB Bomber, SB, Wikibomber, AMR, Some Fiverrgigs) , and still, all the pages of all the domains rank like a motherflipper, even for the bigger cities like Rotterdam and Amsterdam...

So to me it means someone is telling major league SEO BS :D

[cracklings1017]

wow thanks for the share

[harleydavid]

hi..... nice post very good information. thank you very much for sharing.