[GUIDE] Making $100+ a day with the Euro 2012 Football Tournament – Content Locking

[Mayne]

EXAMPLE SCREEN SHOT

Code:

http://i45.tinypic.com/b8mu0n.jpg

If you’re in Europe, you almost definitely know about Euro 2012. For
those who don’t, it’s a huge football (soccer) competition for many
European countries and happens every 4 years. There will be millions of
people watching, so it’s perfect to monetize. Bear in mind - this event
goes on for a few weeks so use the first few days to test different
methods of driving traffic and towards the finals (where more people
will be watching) you'll already know which traffic sources and offers
convert best.

Some countries will be able to watch it easily;
others will have to watch it on premium channels. I haven’t done too
much research – I’ll run the first few games and see which countries are
visiting my site the most. They will be desperate and willing to do
almost anything to watch the event. I’m purposely setting everything up
last minute so there is less time for forum moderators/Facebook/Twitter
etc. to ban my links. Anyone (and I mean anyone) will be able to drive
traffic to an event as large as this.

A few years ago, I used to make the bulk of my income streaming football matches in the UK so I know the market well.

There are two ways you can set it up:

Free
website (blogspot or similar) or your own domain. I’d recommend a cheap
.com, but you don’t have to. A shared host will also be fine as you’ll
only need it for a day. Most of them won’t cut you off for a little
while – so by the time they get round to banning you, you’ll already be
done for the day.

If you go with your own domain, I wouldn’t
recommend using Wordpress as it is resource intensive and will load too
slowly. Plain HTML will be fine. Design a really simple landing page.
And when I say simple – I really mean it. I’ve always found simple sites
to be the most effective. If you can’t design a site yourself, hire
someone on Fiverr or use Httrack to rip a site you like. Don’t worry
about putting any content on the site – just a title like “Watch [match
name] here LIVE!” should be fine. And a note saying “please be patient
and wait for the stream to load” – people will quickly exit if it
doesn’t load immediately. If you want to set it all up in advance with a
stream for each game, here’s a schedule for the event:

Code:

http://en.wikipedia.org/wiki/UEFA_Euro_2012_schedule

I
would recommend embedding a stream from a site like uStream or
Justin.tv – you can also use highlights from similar games if you don’t
want to find the stream. As long as they see something loading then they
will just assume that the coverage is legitimate. People who watch
football are used to seeing highlights so shouldn’t be an issue.

You should now have a site setup:

A
simple header (rip a banner from another site); an introduction to the
event and a fake video player with an embedded stream. You could go a
step further by adding things like a Facebook share button – you might
get lucky and go viral.

Once you have your site up, it’s time to
setup your content locker. I use free content lockers for this as it
allows me to use higher paying offers and geo-target countries that you
won’t get on specialist content locking networks. As it’s such a high
traffic event, I wouldn’t bother having it load on-click (e.g. when they
start the video). I would set a 20-30 second delay on the locker
popping up. It will give the stream enough time to start, but not enough
time for them to realise it is not actually live. Rotate a few RELEVANT
email submits (there should be loads around at the moment) and that’s
done on that front. I’ll be using with a free content locker and just
adding as many offers as I can to start. Add a message to the locker
saying something like “please take 30 seconds to visit one of our
sponsors and support the site – the live stream will then unlock”

Now
you have your site and locker setup, it’s time to drive some traffic.
You can set your site up whenever (I’m working on mine now). I don’t do
SEO, but if I did, I would have already been working on that side of
things. I focus on social and referral traffic (forums).

There are literally hundreds of sources of traffic, but here’s some that work well for me in the soccer market:

- Justin.tv (spam chat boxes)
- Ustream (spam chat boxes)
- Facebook fan pages
- Soccer forums (register the day before so you can post links)
- Twitter
- Other live streams (spam chat boxes)
- Related blogs (hopefully find auto approve comments)
-
Buy an Xrumer blast on Fiverr with your link (do this the day before).
Doesn’t matter if your domain gets sandboxed as you’ll only use it once

Most
of these are very easy to post links on. I’d recommend hiring someone
(pay them $20 for the evening or whatever) and get them to just spam
your links everywhere. Don’t worry about getting banned – just post
everywhere you can. If you have tools to automate the process – great!
If not, it doesn’t matter. There is tons of traffic out there. My best
day streaming was over $1000, but even if you don’t make much it’s still
a good learning curve.

If you build up a good following from
this, you can use it again and again for other events. Sports fans are
sports fans – they want to watch everything. Don’t forget to try things
like highlights as well – people are always looking for these and will
be for months to come, especially if their team wins.

EXAMPLE SCREEN SHOT

Code:

http://i45.tinypic.com/b8mu0n.jpg

[techcrunked]

d*** you just copied this of BHW.

[Les Chiens De Guerre]

Or maybe he has a user name there too and shared it there also ?

[MisterNewGuy]

Genius. would love some more guidance towards content locking. i think i can do this year round with streams.