[GET] Creating and Marketing Winning White Papers - Michael A. Stelzner (WhitePaperSource Seminar) [4 Videos (AVI) 1 Workbook (PDF)]

[NonConformer]

Creating and Marketing Winning White Papers - Michael A. Stelzner (WhitePaperSource Seminar)

Sales Page: http://www.whitepapersource.com/dvd/



Do you understand how to create white papers that attract and engage readers?

Whether you work for a business or for yourself, mastering the art of white paper creation can have a significant impact on your future.

You now have a special opportunity to perfect the craft of writing and marketing white papers.

In response to the overwhelming demand for our white paper classes, WhitePaperSource has designed a full-day 4-disc DVD seminar on writing and marketing white papers. This DVD set was compiled during a live seminar in San Diego.

Michael Stelzner, author of the book Writing White Papers, leads this hands-on training.

This 4-Disc DVD set will teach you proven white paper writing and marketing methods in Michael's engaging trademark style.

Meet Your Instructor

Michael Stelzner is considered by many to be a leading expert on the topics of writing and marketing white papers. He is the author of the best-selling book, Writing White Papers: How to Capture Readers and Keep Them Engaged.

"There are only a handful of copywriters today who bill themselves as white paper specialists and Michael Stelzner is at the top of the list." Robert W. Bly, author of 50 writing and marketing books.

Michael has led training classes for major corporations, including Qualcomm and VeriSign, and has written more than 100 white papers for leading companies such as Microsoft, FedEx, Motorola, HP, Monster and SAP.

Michael is also the founder of WhitePaperSource.com.

DVD Topics

Creating White Papers

This DVD set extensively focuses on all parts of the white paper creation process, from developing your initial concept to writing the last line of your white paper. Some of the highlights include:

Strategic Aspects of the White Paper

Master ALL aspects of white paper writing

Write white papers that stand out from the crowd

Grab eyeballs with words

Produce quality white papers with practical, actionable steps

Structure the core components of a white paper

Leverage educational strategies

Compel people to read the paper

Keep readers engaged throughout your white paper

Develop highly relevant, reader-focused content

Functional Aspects of the White Paper

Master the killer title that draws in readers

Craft an engaging first page

Sell covertly by discussing trends

Frame reader problems that build interest

Convince people they need to change by looking at history

Sell your solution better WITHOUT mentioning the name of your company

Discuss benefits that compel readers

Transform dry features into rich benefits

Craft persuasive "What to look for when seeking a solution" lists

Leverage case examples

Introduce your product, service or company without turning off readers

Encourage readers to act after they read your paper

Planning Aspects of the White Paper

Build ideal reader profiles

Perfect the needs assessment

Interview content experts

Speed research tactics

Craft effective outlines

Streamline the review cycle

Improve layout and formatting

Freelance White Paper Writing

A special question and answer session on succeeding as a freelance white paper writer is included.

Marketing White Papers

This DVD set will also help you understand the full scope of marketing possibilities with white papers. Some of the highlights include:

Mastering the lead generation white paper

Leveraging educational tactics to attract prospects

Understanding the latest strategies in white paper marketing, including pay-per-click advertising, search engine optimization, podcasting and video white papers
Syndicating white papers

Combining online and offline advertising with a white paper campaign

Creating compelling white paper registration landing pages

Lessons from FedEx, Ikea, Yale and more!

To order your DVD set today set click here!

Reasons You Will Benefit From This Course

Highly engaging learning. A huge 89 percent of attendees to the live seminar 'strongly agreed' that it was helpful and the rest said the event was helpful! (see some of their comments in the on the left sidebar)

Master the art of writing and marketing white papers in the convenience of your home or office

Start with an idea for your paper and finish with a well-developed white paper writing and marketing plan

Learn new ideas to fast-track your success

Expand your portfolio of skills (Freelancers: start selling high profit services. Corporate folks: Help your company look great and improve your skills!) Hear from an industry leader

Here's What's Included:

1. The 4-Disc DVD Seminar taught by Michael Stelzner.
2. Comprehensive 141-page workbook (electronic PDF file).
3. Nearly six hours of video.

Get It:
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Grab Torrent: Creating and Marketing Winning White Papers - Michael A. Stelzner (WhitePaperSource Seminar) [4 Videos (AVI) 1 Workbook (PDF)] (3.32 GB)
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Show some love and add some rep, stand on your head, discuss it, bake up a review etc.
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[vitacplus]

Thank you, reps added!

[swirl]

Awesome. Thank you very much.

[Wizzer]

Mega Mirror:
Please import to your own account, DON'T download directly. Thanks

Code:

https://mega.nz/#F!zgNnBCQZ!jmJHJkL-vZX-F8DK4wSnFw

[Neorocker]

Thank you Nonconformer for the share. Repped.
Also Mr Taurus for mirror. Repped.

[Wonder Womanz]

Merci! Reps to OP and Mr. Taurus for Mega mirror (imported to own account).

[Money_Time]

I just wanted to say I'm halfway through this course and this was one helluva a share. Thank You!

[NonConformer]

(01-15-2016 07:35 AM)Money_Time Wrote:  I just wanted to say I'm halfway through this course and this was one helluva a share. Thank You!

Ahh, that's what I like to hear... someone taking action. Much better than collecting digital dust.

[Money_Time]

(01-15-2016 09:19 AM)NonConformer Wrote:  

(01-15-2016 07:35 AM)Money_Time Wrote:  I just wanted to say I'm halfway through this course and this was one helluva a share. Thank You!

Ahh, that's what I like to hear... someone taking action. Much better than collecting digital dust.

No worries I have plenty of electron dust on my platters

Ya know, Sometimes you just know when someone is good people. I took one look at your profile and what do I see?

Never Stop Learning! "Formal education will make you a living. Self education will make you a fortune." - Jim Rohn

That is something I have always lived by, devouring anything in my path when it comes to information. I have always said "Evolve to Excel", although I have been prone to suffer from paralysis by analysis. I suspect it's all related.

"If we knew what we were doing, it wouldn't be called research."
Some Smart Guy (Einstein Perhaps)

You have inspired me to add some value to this thread, it's not much but it's what I'm working on right now, which no doubt should help others who are crafting white papers targeted to C Level Marketing Decision Makers. I'll be back when I get it uploaded.

[Money_Time]

I thought I'd sweeten the pot, maybe save some of you a bit of time if you are considering offering Marketing Automation Services to SMB.

These are not-PLR but they are chock full of everything you will need to create dynamic marketing material which targets C level decision makers.
The source of each file should be easily identifiable for sourcing purposes.

This post is for those who aren't afraid to read a little bit. ;-) Some were free and others not.

PHP Code:

http://www.mediafire.com/download/7z95ju6f575575i/WhitePapers.rar 


I made a thread that I might update with more content down the line:
http://bestblackhatforum.com/Thread-GET-...on-NON-PLR