[Free] Email Marketing Guides Collection by MailChimp

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Email Marketing Field Guide
A comprehensive field guide to email marketing. Topics include:

- How HTML email works
- Designing and coding
- Anatomy of a good HTML email newsletter
- Designing around spam filters
- Testing and troubleshooting
- Email marketing best practices
- Measuring performance

You don’t have to be a professional web designer to use this guide, but a little HTML knowledge will help. First, we’ll cover all the basics, like how HTML email works (and why it always seems to break when you try to send it yourself). Then we’ll get into the technical stuff, like how to design and code your HTML email. Finally, we’ll run through email-marketing best practices for list management, deliverability and measuring performance.


Let’s Get Social
We'll show you MailChimp's social features and help you combine your email marketing with your social-media presence. Topics include:

- Social share buttons and merge tags
- Signup form for Facebook
- Auto-tweeting and auto-post to Facebook
- Tracking tweets and likes
- Twitter, Facebook, Yelp, iTunes and Etsy templates
- Video, Flickr and Eventbrite integrations
- Social Pro

Here at MailChimp, we use Twitter, Facebook, Flickr and our blogs to engage our community of fans and connect with them wherever they are. We send email newsletters, too. (Surprising, right?) We've found that using email and social networks together provides a greater benefit than just using one or the other, and we've added lots of exciting features that amplify the best qualities of each medium and make it easy for them to work together.


Constant Contact Switchers Guide
An introduction to MailChimp for former Constant Contact* users. Topics include:

- Importing your list
- Setting up templates
- Changing account settings
- Creating groups
- Viewing reports

Welcome to MailChimp. Getting started is easy—this guide will help you make a seamless transition in just a few simple steps. We’ll explain how to set up your lists, create beautiful campaigns and view your reports in MailChimp. We’ll also go over the differences in using MailChimp and Constant Contact.


Warning Signs That Your Client Is Spamming
Warning signs that a client’s spamming and tips on how to handle the situation, including:

- How to spot a dirty list
- Checking your client's reputation
- Agency mistakes
- Confronting clients

We originally created MailChimp to help creative agencies (web developers, freelancers, advertising agencies and more) send beautiful email campaigns on behalf of their clients. Now we manage more than 500,000 MailChimp users with millions of subscribers. So we’ve helped a lot of agencies help their clients with email. Unfortunately, this also means we’ve had to shut down a lot of agency accounts for their clients’ bad email-marketing practices. This guide will help you recognize warning signs that your client is spamming and learn how to react.


Email Delivery For IT Professionals
Lots of info on setting up and successfully managing your own deliverability infrastructure, including tips on:

- Hosting and hardware
- Bounce handling
- Feedback loops
- Application development considerations

MailChimp will help you understand the roles that infrastructure and management play in deliverability, and how to leverage your infrastructure to help your marketing team deliver engaging content. Most of the information in this guide is targeted at the technical and social requirements for setting up your delivery infrastructure. If all this stuff is in place, you have a much better chance of hitting the inbox.


How To Avoid Spam Filters
How spam filters work and how to avoid them. Tips include:

- Checking campaigns before sending
- Preventing false abuse reports
- Using a double opt-in method
- Checking your reputation

Innocent email marketers who send permission-based emails to people who requested them get spam filtered all the time. Unfortunately, there's not a quick fix. The only way to avoid spam filters is to understand what spam is and how the filters work. This guide gives you the rundown.


Email Jitsu
“Combat tips” for HTML email design, including:

- Hand coding
- Viewing in different email readers
- Testing emails
- Tools and tactics

This guide is a funny, Jitsu-themed intro to HTML email coding and design. You might be skilled in CSS positioning and grids, but coding HTML emails requires some back-to-basics knowledge of web design that you may have forgotten.


MailChimp For Designers
A tour of MailChimp specifically for designers. Topics include:

- Managing multiple accounts for clients
- Email template language
- Popular integrations
- Avoiding spam fIlters
- Understanding reports
- Collaborating with clients and colleagues

Maybe you’re a freelance web designer hired to create email templates. Maybe you work for an agency, and you’re setting up a client’s MailChimp account, designing their templates and teaching them how to use the application. Maybe you’re a web-design consultant. In any case, you can use MailChimp to create beautiful emails for your clients and see to it that their email-marketing plan is successful.


How To Use Templates
Tips on creating and styling templates. We'll cover:

- Campaigns vs. templates
- Template types
- Which template should I use?
- How to switch templates
- How to style your templates

A template is the backbone of every MailChimp campaign. We've got lots of template and layout options to choose from, and this guide will help you figure out what kind of template you should use, and how to style it to suit your needs.


Getting Started With MailChimp
Step-by-step instructions on getting started with MailChimp. You’ll learn how to

- Create your list
- Import your list
- Create your campaign
- Avoid spam filters
- Understand your MailChimp reports

Welcome to MailChimp. This handy guide will help you get your first email campaign off the ground. We’ll also offer tips on managing your list, viewing your reports and making sure your campaigns get into the right hands.


Common Rookie Mistakes
Common email-marketing rookie mistakes, including:

- Not having permission
- Confusing transactional emails with email marketing
- Assuming people remember who you are
- Writing like a used-car salesman
- Ignoring campaign reports
- Sending with a personal reply-to address

If you’re new to email marketing, you’re probably excited about sending out lots of emails to your customers. But if you’re in a rush, you might end up sending emails to people who have forgotten about you, or worse, didn’t give you permission in the first place. You might accidentally send the wrong kinds of emails or use language that offends your recipients. Even stuff like using an unprofessional reply-to address can get you in trouble for spamming. So before you start blasting campaigns, check out these common mistakes that email-marketing rookies often make.


How To Create An Email Marketing Plan
A fictional case-study that includes step-by-step instructions for creating an email-marketing plan. Steps include:

- Defining your readers
- Determining your purpose
- Outlining your goals
- Determining your frequency
- Creating a timeline

You know you want to do some email marketing, but you’re not sure where to start. You think you might need a "Plan of Action," but that sounds complicated and time consuming. Let’s face it: You’re too darn busy to spend hours and hours developing an email- marketing plan. This guide is for you.


MailChimp For Musicians
An introduction to MailChimp's features for musicians. Topics include:

- Sign-up forms
- RSS-to-email campaigns
- Social share merge tag
- Sharing your music
- Finding your fans

MailChimp's email-marketing tools make it fun and easy to send email newsletters, manage your mailing lists and track your performance. Have a new song or video to share? You can do it with MailChimp. Want your fans to share your updates with their own social networks? MailChimp makes it dead simple. Curious about where your most loyal supporters are located? Find out with just a couple clicks. In this guide, we'll cover all those features and more, and we'll show you how to use them effectively.


MailChimp For Etsy Sellers
Lots of information for Etsy sellers who use MailChimp, including:

- Building your list
- Creating an attractive newsletter
- PayPal integration
- Growing your customer base

We’ll explain how Etsy* sellers can use MailChimp to market their shops, stay in touch with their fans and grow their subscriber lists. Powerful features like our PayPal integration and RSS-to-email tool are perfect for Etsy sellers. And our social sharing options help get the word out about your new products.


MailChimp For Bloggers
Information on growing your blog and building your audience with MailChimp, including:

- Building your mailing list
- Setting up an RSS-To-Email campaign
- Merge tags for bloggers
- Social Sharing
- Blog publishing tools

MailChimp makes it fun and easy to send email newsletters, but what does that have to do with bloggers? Turns out, there are great opportunities for increased audience engagement when bloggers introduce email as an option for content delivery. The guide includes helpful tips, step-by-step tutorials and more.


MailChimp For Churches
Lots of information about how churches can use MailChimp, including:

- Building a list
- Creating a newsletter
- RSS-to-email campaigns
- Social sharing

We’ll cover all the basic features MailChimp offers for churches, and how you can use them effectively. Chances are, your church has been sending newsletters, either physically or digitally, for a long time. Newsletters provide a great way to keep your congregation informed about news, events, schedules and more. You may have close relationships with many of the people that attend your church, but newsletters provide structure, keeping them informed about everything your church is offering in a way that may not otherwise be available.


MailChimp For Nonprofits
Lots of information on MailChimp and nonprofits. Topics include

- Creating a list
- Creating groups
- Sending your first campaign
- Sharing your newsletter
- Reports and analytics
- Integrations

This guide explains the basics of MailChimp and the ways we can help nonprofits. MailChimp makes it easy for nonprofits to grow their email-newsletter list and stay connected with their members, staff, volunteers and board. We'll explain how to use MailChimp's powerful features and integrations, from our PayPal integration to our social sharing options, and how they can benefit nonprofits.


Your First Email Marketing Project
Step-by-step instructions for creating and sending your first email-marketing project. Steps include:

- Choosing an email service provider
- Selecting an email template design
- Testing and troubleshooting
- Delivering your campaign

If you’re a web designer, and you’ve been put in charge of your very first email-marketing gig, we wrote this for you. It’s basically a list of all the things you need to consider when you work on (and bill for) an email-marketing project. We’ll take you step-by-step through what it takes to get your client’s email campaigns out the door.


How To Use Merge Tags
Tips on how to include dynamic content in your email campaigns with merge tags for:

- Formatting custom list information
- Social sharing
- Video sharing
- Email translation

MailChimp provides all kinds of merge tags to dynamically add content to your email. You can include something as simple as a subscriber’s first name, or create an entire campaign using nothing but merge tags. This guide is a step-by-step tutorial for using MailChimp’s merge tags.


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