3 Reasons Why You Should Use Pinterest For Marketing

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Just recently, Pinterest hit more than 10 million unique visitors, making it one of the fastest growing websites ever. In the past six months, visits to Pinterest grew by 4,000%,
receiving 11 million hits in just one week. Listen, I know you probably
think it’s just for chicks, but it isn’t. Even I have my own pinterest.
But let me tell you something. Pinterest is ridiculously simple, and it
can make a big impact on your business. I’m not saying this for the
sake of jumping on the bandwagon. It’s not “just another social media
site.” This one is different. Pinterest is doing a great job of driving
traffic, leads, and sales. To prove it, with what little I have done,
here’s 3 tips on why I think you should use Pinterest in marketing:

1. Pinterest Drives Tons Of Traffic. Tons.

Ten million unique views is not chump change. That’s a lot for any
website, but it’s especially noteworthy for one so new. If you rely on
your website to fuel your sales and marketing, you need to generate
traffic in order to increase leads or sales. Pinterest is a great tool
for increasing links back to your website, thus driving more traffic.

Let’s have a look shall we:

2. Pins Get You More Inbound Links

As marketers, we love it when people share our content and link back to us.

What’s awesome about Pinterest is that every pin includes a link,
leading back to the source of the image. “Links built through images are
some of the best links you can acquire when it comes to actual
engagement,” says John Jantsch of Duct Tape Marketing. About 95% of the
images on Pinterest were either pinned or re-pinned from the web.

With Pinterest’s growing popularity, this could provide you with very valuable inbound links. While these are nofollow links, any link directing visitors back to your website is always beneficial.

3. Pinterest Integrates With Nearly Everything

What seems to be a critical factor to success for social media
websites is connectivity. These sites can’t get away with being a silo,
and Pinterest has identified that right out of the gate.

The site now connects with Facebook, according to a recent Open Graph
Ennouncement, enabling users to automatically post new pins to their
Facebook news feed for others to see. This means more eyes from other
channels get access to the images you post to Pinterest. That being
said, for marketers, right now Pinterest only connects with Facebook profiles,
not business pages, so there is no way for marketers to automatically
share their pins to their facebook pages. In order to do so, marketers
must manually share the link to the pin on their business page.

However, if marketers sign up for Pinterest using the same email address used for their corporate Twitter account, they can automatically share the pins they post to their Twitter account.

Additionally, marketers can add “pinit”
button to their website and blog (similar to other social media
sharing buttons). This makes pinning products or visual content for site
visitors super easy.


There’s even more ways but I’m crawling pretty slow on Pinterest every evening. I’ll have more information and data next week.

[pastilan]

It's by invitation? I tried to signup but was told in an email that I am now in the waiting list, oh my.

[quasso]

Yes, it's by invitation.