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02-04-2015, 03:00 AM
Post: #1
[GET] The Retargeting Playbook [PDF]
The Retargeting Playbook by AdRoll [2014]

Code:
http://www.amazon.com/The-Retargeting-Playbook-Web-Window-Customers/dp/1118832647

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EDITORIAL REVIEWS:

From the Inside Flap

Getting customers to your website is only half the battle. The question is, are they converting? In The Retargeting Playbook:How to Turn Web-Window Shoppers into Customers, industry thought leaders Adam Berke, Greg Fulton, and Lauren Vaccarello discuss how retargeting (or remarketing as it is sometimes called)can be used to increase conversions and win customers that wouldhave otherwise been lost. Many people visit a website but only comparison shop or get distracted instead of buying. Advertiser scan gauge buying intent from the visit, but can they use that information in an intelligent way to increase the likelihood of a conversion? By learning the technology of retargeting and the best practices for using this marketing strategy, advertisers can bring these people back and close the deal.

Based on hundreds of thousands of retargeting campaigns across all industry vehicles, The Retargeting Playbook pulls together real-world case studies from leading brands to discuss proper use of the technology and make it accessible to marketers at companies of all sizes. It is more than just showing ads to people who have already visited your website; it is using the right skills and knowledge to unlock the opportunities that make retargeting an effective marketing practice. Retargeting is the cornerstone of any holistic digital advertising strategy.

Historically only available to large brands and agencies,retargeting can improve the results of every other marketing channel if it is implemented correctly. But marketers who currently use it are often employing rudimentary tactics that barely scratch the surface of its potential. Berke, Fulton, and Vaccarello want to share the retargeting secrets that have been locked up for years with technology vendors and a few savvy ad agencies. Built on decades of experience, The Retargeting Playbook is the only neutral, authoritative resource on the market to explain how retargeting technology works and how to properly use it to positively impact your bottom line.
From the Back Cover

PRAISE FOR THE RETARGETING PLAYBOOK

“I LOVE this book. Do you like destroying your competition? Well I do. And to do that it’s helps to have some sophisticated arsenal in your weaponry. Let them bring their pea shooter to the battle. I bring the big guns. If you enjoy topics like bottom funnel segmented nurturing via retargeting then this book is for you. Or if you just like to make more revenue then this book is for you. Lauren, Adam, and Greg are experts on the topic and give you the knowledge you need to dominate.”
—Bill Macaitis, CMO, Zendesk

“How do you focus on 100 percent of your prospects? You get fantastic at identifying those that don’t convert right away, and deliver timely and relevant ads that remind them of your value. Still don’t know how? Let Lauren, Gregory, and Adam help you out with this excellent how to guide!”
—Avinash Kaushik, Digital Evangelist, Google

“Anyone looking to grow a business should read this immediately. Retargeting is now an essential online channel and this book teaches you everything you need to know to run successful online campaigns. I highly recommend it!”
—Kraig Swensrud, Founder, GetFeedback

“The Retargeting Playbook teaches must-have marketing tactics–basics to advanced–for anyone doing business online. It’s a comprehensive overview of retargeting from experts with authority, and should be required reading for any digital marketer.”
—Jared Kopf, Entrepreneur, CEO and Angel Investor


GRAB IT: The Retargeting Playbook [4.37 MB]
Magic Button :
Code:
LINK: http://mirror.is/file/5OeBzVPe/
PASSWORD: bestblackhatforum.com



02-04-2015, 03:36 AM
Post: #2
RE:
Thanks for the share. This is something I have been hearing about of late. Rep added
02-04-2015, 04:26 AM
Post: #3
RE:
Save some time with zippy

Magic Button :
http://www11.zippyshare.com/v/JuCe2ss8/file.html

novak
02-04-2015, 08:37 AM
Post: #4
RE:
can someone please upload this in something other than an rar file please
02-06-2015, 12:50 PM
Post: #5
RE:
Here you go, mirror of pdf

[hide]http://mir.cr/XKZ7ATRC[/hide]

usual pw
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02-07-2015, 08:06 AM
Post: #6
RE:
Thanks. Reps Added
02-07-2015, 05:58 PM
Post: #7
RE:
Thanks guys, reps all round
02-28-2015, 02:27 AM
Post: #8
RE:
(02-06-2015 12:50 PM)mojo21 Wrote:  Here you go, mirror of pdf

[hide]http://mir.cr/XKZ7ATRC[/hide]

usual pw
Thanks Mojo and OP
02-28-2015, 02:54 AM (This post was last modified: 02-28-2015 02:55 AM by maniboy.)
Post: #9
RE:
(02-04-2015 08:37 AM)MISFIT9609 Wrote:  can someone please upload this in something other than an rar file please
Here you go....
Copy Mirror
Magic Button :
Code:
https://copy.com/i9Xwj0ByFUXWyIO9


Thanks OP
06-16-2015, 01:14 AM
Post: #10
RE: [GET] The Retargeting Playbook [PDF]
thank you, repp added
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