10-06-2013, 05:26 PM
Quote:The Logo Design Process From Start To Finish
by Stephen Looney
Have you ever had a client ask you "CAN YOU DESIGN A LOGO FOR ME?"
Logo Design is usually the Gateway that will lead into all other types
of design for a client. Once you design a logo that the client is
thrilled with, it's pretty much a given that they will let you design
their business cards, brochures, websites, etc.. This course will cover a
wide variety of topics including:
Client Interaction:
- Logo design information sheet
- How to get clients
- Setting up your meeting
- The client meeting
- Pricing a branding package
- Project proposal/contract
Project Research:
- Mind Mapping
- Coming up with ideas
- How to take a screenshot
- Sketching out ideas
- Books with inspiration
- Online inspiration
Building Your Logo:
- Creating a NEW CLIENT folder
- Setting up your document
- Type tool basics and effects
- Enhancing with gradients
- Finding and installing free fonts
- The pathfinder tools
Finalizing Your Logo:
- Saving a full branding package
- Exporting elements for web and print
- Outlining / Expanding elements
- Refining with the pathfinder
- Sending drafts / proofs
- Receiving final payment